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The Sustainable Fashion Wingman

Jaymes Byron Talent

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The fashion industry has become well known for its involvement in the climate crisis and social injustices. However, with this knowledge comes action, with a growing number of brands and experts stepping up to improve industry practices. From developing circularity solutions to supporting worker communities. On The Sustainable Fashion Wingman, we talk to the innovators, careers, and brands making a positive impact in the industry. Helping you dress, live, and work more sustainably. Listen as ...
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Tune into Smiling Rocks podcast and join the Smiling Community. Here we will share thoughts on jewelry industry and sustainable business. Smiling Rocks is a socially conscious lab grown diamond jewelry brand. Aims to building chain of smile through sustainable luxury. Find out more at www.smilingrocks.com
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Start Your Sustainable Fashion Brand

Shannon Lohr of Factory45

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How do you launch a sustainable fashion brand? Where do you even begin? What expenses should you avoid? How do you stand out in all of the social media noise? These are all questions we’re going to explore in the newest podcast to hit the fashion scene. I’m Shannon Lohr, your host and the founder of Factory45, the online business school that takes sustainable fashion brands from idea to launch. Named the “#1 business program to launch your fashion brand” by Maker’s Row, this podcast will exp ...
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Saja Chander hosts Fairbee Buzz. She interviews inspiring entrepreneurs in sustainable lifestyle & fashion. Together they want to find answers and direction on how to impact conscious shopping. NL translation: Saja Chander is uw host voor Fairbee Buzz. Ze interviewt inspirerende ondernemers in duurzame lifestyle & fashion. Samen zoeken ze het antwoord op de vraag hoe bewust shoppen het best kan worden gestimuleerd.
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In another episode in the Careers in Sustainability series, we talked with Natalie Binns, a fashion buyer turned sustainability consultant. Natalie tells us about her career journey from her first internship with a fast-fashion brand, to now supporting businesses with their sustainability goals. We hear how the buying function has changed and what …
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Welcome to Season 6 of the podcast and we’re starting with a special episode to celebrate Second-hand September with a trailblazer of the second-hand fashion movement. In this episode we hear from Maria Chenoweth, Chief Executive of the second-hand charity TRAID. With a dozen stores found on London's high streets, TRAID offers an alternative and mo…
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In this episode, we talk with Teresa Carmona about her journey from working at the UN’s Cop 25 to establishing her circular fashion business Revive. In our conversation, we delve into Teresa's transition from fashion styling to founding Revive, exploring her motivations and the influence of her work at Cop 25. We also look at the concept of circula…
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In this episode, we dive into the heart of Manchester's fashion scene with Caroline Herz, Co-founder of The Yard Atelier. The Yard Atelier is a community-driven project offering a collaborative space for emerging designers to embark on their sustainable fashion journey. We explore Caroline's background in the fashion industry, leading to her pivota…
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In this episode, we delve into the dynamic world of sustainable fashion careers with Joseph Mountain, a trailblazer who has swiftly risen in the industry. Joseph, a graduate of Manchester Metropolitan University, shares his journey from fashion student to sustainability strategist at N Brown Group. He discusses pivotal moments, including the incept…
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In this episode, we talk with Paull Skevington, founder of the start-up brand Parietti, about his goal of providing cyclists with a more sustainable option of cyclewear. We hear of Paul’s background from his origins in the UK to his family’s relocation to Spain where he found the inspiration for Parietti. In Paul’s words, cyclewear has a polyester …
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It’s a new year and a new episode of the podcast, where we talk with Caroline Trend from the start-up creative hub, De Ronde, and Ben Atkinson, founder of start-up brand, GoofyPro. We hear how De Ronde supports sports brands in every aspect of launching and developing, particularly, in a sustainable way. And we hear from Ben’s perspective, how De R…
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In this episode, we learn just how much good can be put back into the world by buying a bag! We hear from Ian Bentley, co-founder of the California-based brand, Parker Clay. Although, the Parker Clay manufacturing hub is across the globe in Ethiopia, where Ian and his family set out to create training and employment opportunities for communities th…
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In this episode, we explore the world of sustainable fashion with Marci Zaroff, a pioneer who introduced the term "eco-fashion" in the 1990s. Marci's journey began with organic food, and she later transitioned seamlessly into fashion, becoming a powerhouse in the eco-fashion scene with several green brands under her belt. During the episode, Marci …
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In this episode, we discuss sustainability in children's footwear with Ali McAleavy, the founder of Zig + Star. Ali shares with us the inspiration behind starting Zig + Star and how they are addressing the gap in the market for sustainable childrenswear. We also learned about the steps Zig + Star is taking to offer a more eco-friendly option for ki…
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One thing we often hear from consumers is the difficulty in finding sustainable alternatives when shopping for clothes. In this episode, we’re talking to Fatimah El-Rashid, co-founder of Shady Club and the browser extension Shade. An app that is set to revolutionise the way we shop online but rating products and even suggesting more sustainable alt…
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When it comes to sports and performance wear, making products in a sustainably conscious way brings unique challenges. Not just apparel that looks good, but clothing that needs to provide functionality, meaning a specific focus on material choices, supply base, and end-of-product life considerations. So how do activewear brands overcome the obstacl…
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In this episode, we speak with Stephanie Sarka, the Co-founder and CEO of 1 Atelier, a US-based designer bag company that's changing the way consumers shop. Stephanie discusses her background in tech and fashion, and how combining her experience with her passion for sustainability led to the creation of 1 Atelier. She explains how their on-demand p…
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We’re back with another interview in the Sustainability in Careers series. This time, we hear from Harriet Gardiner, Sustainable Coordinator for a luxury, British heritage brand. Harriet shares with us what is involved in being a Sustainability Coordinator. We hear what brands and businesses can focus on in moving towards greater sustainable practi…
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As sustainability becomes more and more the expectation of consumers and businesses look to embed it in their strategies, there’s greater demand for education around the changing and complex subject. Fortunately, many are now leading the charge in sustainability training for the fashion industry. In this episode, we talk to one such expert, Lydia B…
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We all know of organic cotton, and lately, bamboo and hemp as clothing material choices, but what about seaweed? In this interview we speak with Adam Costello, the Founder of Inland Sea to hear of the benefits of using seaweed to make fabric and its benefits as a sustainable fibre choice. We learn how Adam has developed and is championing the first…
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As we pop into many an eco-popup, we meet some interesting brands implementing sustainable practices in many ways into their businesses. One such way is by using deadstock fabric. In this episode we speak with Rebecca Roden, to hear about her luxury dress brand, eluroom. Why deadstock features heavily in eluroom products, and how different it is to…
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This month, we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the most popular episodes on all things money while building y…
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For the rest of February we’re releasing “Best of” episodes that will feature some of our most popular episodes of Season 2. This series will highlight important first steps when starting a fashion brand, and how to raise funds for your first production run. In today’s episode, we’ve pulled together the 3 most popular episodes on how to get started…
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One of the biggest obstacles to ethical consumerism often heard is that sustainable fashion is too expensive. Well, in this episode we spoke to Sam Mabley, Founder of the ethical clothing brand, “Yes Friends” to hear how they are making ethical fashion affordable. Listen in as we hear Sam tell us why he feels so passionately about ethical fashion a…
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Ten years ago I co-created the highest funded fashion project in Kickstarter history at the time. What happened over those 30 days far surpassed our wildest dreams. Despite the lack of internet marketing tactics, an advertising budget or a team of employees, my co-founder and I did have one thing on our side: A compelling story. And it’s how to sha…
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Welcome to the first episode of 2023! Throughout the year we’re going to be looking at various careers within fashion and how leaders in various areas of expertise are incorporating sustainability in their roles and the businesses they work in. Kicking off the year, we have an insightful interview with Lisa McAlinden, the Design Director for Spring…
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Are they even “secrets?” Well, they were definitely secrets to me when I was first starting out. Don’t worry, I won’t bore you with “teamwork makes the dreamwork” cliches. I’m going to teach you the real, tactical advice with the personal stories and proof behind them. After a decade of entrepreneurship and mentoring hundreds of fashion entrepreneu…
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As any parent knows, the word “balance” is a loose term. Whether you’re working a full-time job, starting a business or working as a stay-at-home parent, you always sort of feel like you’re on a see-saw that literally goes up and down all day. Sometimes you’re on top, doing all the things, feeling like you’re conquering life… but more often than no…
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Are you thinking about taking the leap from a more traditional career to the world of entrepreneurship? Have you thought about how your daily life will change? Have you talked it through with your partner or spouse? And also, where do you even start? In this episode, I’m going to give you some questions to ask yourself and some things to think abou…
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Are you deciding between joining a fashion program or hiring a consultant to start your brand? We’re asked about this a lot by people starting their own fashion brands. So, in this episode, I’m going through the pros and cons of joining a fashion program like Factory45 vs hiring a consultant, so that you can weigh the options and decide for yoursel…
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If you’re building a sustainable fashion brand, you’re probably in the thick of it. As a fashion entrepreneur, you’ll be tackling new skills and challenges that you’ve never encountered before. Tech issues, design challenges, writing, negotiating, creating and organizing… most of it will push you out of your comfort zone. But as entrepreneurs, that…
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It wasn’t so long ago that if you wanted to start a fashion brand, or really any business for that matter, you had to take on a lot of risk. That included financial risk – from taking out a loan, borrowing from a family member or accumulating credit card debt. Thankfully, that’s not so much the case anymore – there is a way to launch a fashion bran…
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If you’re thinking about starting a fashion brand, chances are you’re doing a lot of research. And when you’re bombarded with advice, opinions, facts, stats, experts, gurus, advertisements… It’s enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information over…
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Everyone loves the hero’s journey and I’m sure you can recount a dozen other failure-to-success, rags-to-riches stories of celebrities and athletes. But what about your own? As an entrepreneur, regardless of whether you’re established or aspiring, what is your relationship to failure? To thrive in this industry, you have to be okay with mistakes, f…
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Ms. Nirupa Bhatt, Former Managing Director of GIA India and Consulting Advisor to the Gem & Jewelry Industry, a business coach and strategic advisor and having a rich background in the diamonds and jewelry world, is joining us today in our Talks To Tell Podcast with our host Zulu Ghevriya, CEO & Co-Founder of Smiling Rocks.…
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Today’s episode was recorded live at the Ecological Emporium. The brainchild of Neem London’s Founder, Nick Reed, our previous episode guest. Along with Stefan Mathys, Founder and Creative Director of Vyn Sneakers, the Ecological Emporium showcases a variety of brands built on sustainably conscious principles. Nick tells us all about the pop-up and…
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How many times have you wanted to give up? Whether it was entrepreneurship, a job, your education, a relationship or something else… If you ever faced feelings of wanting to throw it all away, what stopped you from doing it? What kept you going and invested in the long game? Perhaps you already know the answer, but the next time you face these same…
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In times of economic downturn, do you know which fashion sector tends to do better than the rest? Luxury fashion. The sole reason being that the primary customer base is high-income consumers who generally aren’t affected by a recession. So if you’re looking to start a fashion brand and want to jump into the luxury market, this episode is for you.…
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If, right now, you Googled “How much does it cost to start a fashion brand” a bunch of articles would pop up giving you a range between $500 and $50,000. Which isn’t all that helpful if you’re trying to put a budget together or plan ahead. While yes, it’s true that startup costs vary greatly depending on what type of garments you’re making, how muc…
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Positive Luxury, a company that helps companies adapt and transition to a new climate economy by assessing their ESG performance, enabling them to forecast social and environmental risks and future proof their business. Diana is a pioneer in ESG and a globally recognised figure in the sustainability field. Diana holds a degree in Global Leadership …
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When you think about starting your own sustainable fashion brand there’s one thing you may be considering that traditional fashion brands aren’t thinking anything about… and it’s the end-life of the clothing you sell. In other words, when your customer is done wearing the garment they purchased from you, where will it end up? There are several diff…
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It should come as no surprise that consumers use social media to discover and shop brands they love. I do it, you probably do it, and your next customer is doing it right now. So how do you get your own brand to stand out in the social commerce game? In today’s episode, I’m sharing some of my best strategies for leveraging social media so you can m…
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Talks to Tell Podcast Series 4 is Out! We are excited to interview Mr. Benny Landa, the founder and chairman of Lusix! He is revolutionizing the Lab Grown Diamond market & pushing sustainability and the use of renewable resources through technology advancement. It is calling its Diamond “Sun Grown Diamonds” and has raised a $90m financing round wit…
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I am so excited to talk about this topic today because it’s a question that I have strong opinions on and many thoughts to share. Should you quit your day job to start your fashion brand? And taking it one step further – if you stay – should you tell your boss that you’re starting a business? That’s what we’re talking about on today’s episode!…
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Pernille Kok-Jensen has more than 15 years of experience working turning trends and consumer insights into strategy. She helps brands remain relevant in their competitive field by offering tailor-made future perspectives on demand. She looks sideways and dives deep in order to understand what consumer culture is all about. She has a firm grasp of e…
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In this episode, we talked with Nick Reed, Founder of the Climate Conscious menswear brand, Neem. As former Buying Director of established men's workwear brands, Moss Bross and Charles Tyrwhitt, Nick has a wealth of insight into men's apparel and manufacturing. Nick is now using that experience to do things differently, by building a brand designed…
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Should You Start a Sustainable Fashion Brand During a Recession? I’m not an economist and I’m obviously biased in how I would answer this. So, I’m crediting all of the info from this episode to the Business of Fashion and leaving my opinion out. In today’s episode, I’m walking you through some things to think about so you can decide for yourself. R…
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How has fashion consumerism changed for the Gen-Z customer? Can Fashion reconcile the Gen-Z desire for sustainability and affordable clothing? We had a chat with Billy Butt, the Co-founder of the FASSION marketplace aimed at providing the Gen-Z consumer with an easier way to access responsible and independent fashion. We also hear from Billy how sh…
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I hear it all the time, “How do I know if I have a good business idea?” “How do I know if something is going to stick?” “What ideas are worth pursuing?” Of course no one wants to invest time and money into a bad idea. So what can you do before you start your business to give you a little boost of confidence? That’s what I’m sharing in today’s episo…
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We caught up with Liz McGreevy, one of the founders of Re_Threads to talk about circular design and sustainable workwear. Liz provides an insight into the journey of Re_threads and how, along with Co-founder, Matt Roche, set out to address the challenges of, traditionally, one-use uniform apparel. Becoming more than just a solution to uniform waste…
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So you’re thinking about starting a fashion or accessories brand, but you want to make sure you’ve dotted all of your i’s and crossed all of your t’s before going down that road. Well, you’re in luck, because this episode will help you do that. Here are 9 questions to ask yourself before starting a fashion brand. Resources mentioned in this episode…
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Maybe you’ve had an idea for a clothing brand or an apparel product or an innovative accessory and you keep thinking the timing isn’t right. You’re dabbling in research, listening to podcasts like this one or Googling on your phone when you can’t fall asleep, but you haven't taken any tangible action yet… well, in today’s episode, I’m going to help…
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It’s often said that most sustainable clothes are those already in your wardrobe, but what about in someone else’s wardrobe? We’re talking resale, of course. In this episode, we heard from Anna Woods about her journey to owner of the pre-loved and re-sale boutique, Positive Retail. With an established career background in fashion, Anna, like many, …
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This is the final episode in our Summer Series, where we’re featuring our best and most popular episodes of the Start Your Sustainable Fashion Brand Podcast. We’re wrapping it up with an episode all about my best entrepreneurship advice. You’ll hear all about dealing with copycats & critics, facing the competition, and what it really takes to be an…
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