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Tom Panos

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How to create an impact, what to do when life punches you in the face, and evidence-based science and psychology tactics applied to business, sales and life. Straight-up raw. No BS. Tom Panos is considered the #1 sales coach in the real estate industry in Australasia. He has been training and coaching agents for the last 30 years and curating the best growth strategies from the top 1% of agents in his #AttractionAgent Interviews over the last decade.Tom Panos is the founder of the Real Estat ...
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I’ve had multiple agents say to me lately that they want to leave real estate. They're not getting the listings, they're not making the sales, and it's becoming all too hard. If this is you, listen to me carefully… Before you decide to throw in the towel, let’s sit back and let's have a serious chat. Because a listings shortage is NOT your real pro…
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We were right in the middle of absolute turmoil... Clearance rates plummeted, buyers weren't pulling the trigger, and prices were dropping. Then, all of a sudden, BANG! Prices start going up. It defies logic. How is it possible? We've had 10 rate rises in a row. On Tuesday there's a chance that there might not be a rate rise. There's no decision th…
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How to have your properties sold in this market. And yes, I’m still confident we’ve surpassed the bottom of the real estate market. Prices are better now than they were last year. My Clearance Rate today: 7/11 SOLDTom Panos
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Interest rates are high, buyer energy has changed, and vendors aren’t getting record prices. You need the right mindset to survive this market. Inspired by Joe Polish & Dan Sullivan, here are the 10 Laws for Crazy Times: 00:34 – Law #1: Forget about yourself, focus on others 00:47 – Law #2: Forget about your product, focus on your relationships 01:…
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If you’re a Real Estate Agent listening to this, Congratulations! You have survived one of the most challenging markets. What’s next…? Will there be distressed selling in 2023? Plus, what are the essential KPIs you need for your 2023 Business Plan? I will guide you and be your coach in the Real Estate Gym…
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We still have a short supply of stock and there are very few signs of distressed selling. What does this mean..? And, the biggest mistake I see vendors make every week - they're giving buyers negotiation power. How? My Clearance Rate today: 6/11 SOLDTom Panos
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My Advice for Vendors: You can’t keep a property on layby whilst you wait for yours to go up. It’s called ‘The changeover figure’. My Advice for Agents: Have your pre-auction buyer meeting and your pre-auction vendors meetings. What happens on auction day should not be a shock to your clients. My Clearance Rate today: 4/10 SOLD…
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Chasing other agents' expired listings is often the best way to get a listing sold quickly. But, to get your commission, you need to know how to protect your position as the outgoing or the incoming agent: 01:41 – What are the risks involved with chasing expired listings? Will you get your commission? 04:10 – Is it wise for an agent (working on an …
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01:22 - #1. How to convince vendors to 'List Now and Sell Now' 02:11 - #2. How have stock signed and ready to sell in Jan 2023 - 'List Now and Launch Later' 03:24 - #3. Make your end-of-year summary calls 📲 04:11 - The one thing you MUST NOT DO ⛔ 05:52 - Gift your clients with this memorable Christmas gift idea🎄 Agents tell me the 'Letter to Santa …
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The Script & Dialogue I used today to get a vendor to accept an offer that was $50k short of the hope-to-get price. Plus, Ray White head office share with me their stats and insights on buyer sentiment. My clearance rate: 4 (possibly 5) out of 10 SOLD 🔥 What was it like in your market? Comment below...…
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What’s different about this market downturn? When there is a long-term drop in real estate, you normally see it aligned with unemployment. But that’s not the case in this market where there is a skills shortage. This is why there are almost no signs of distressed selling. The uncertainty is over. Right now, buyers and sellers are transacting. My Cl…
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I said this 6 months ago, and now it’s official 🗞️ The rate of increase in interest rates is overtaking the rate of decline in property prices. In this current real estate market, buyers have roughly a 25% decrease in borrowing capacity (all other things being equal). The biggest problem buyers have right now is not the price of the property - it’s…
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01:47 - Roles and responsibilities of team members (agent, admin, associate) 04:34 - When should you hire additional team members? 08:20 - Agents tell me this happens when they put on an assistant… 09:44 - 5 things to cover in every team morning meeting 11:30 - My predictions in the real estate market for the rest of 2022, as confirmed by the Austr…
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Real Estate Market Wrap | My clearance rate today is: 5/7 sold Why I think the RBA will be conservative with interest rate rises leading up to Christmas. And what happens to people who try to pick the bottom of the market 🤦‍♂️ (I’m the worst of them)Tom Panos
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Every day, buyers are being re-rated which means they may have less purchasing power. This is the message you need to send to your current and future vendors to get your existing stock sold and to fast-track sellers onto the market. And for the record, I've been harping on about this for the last 3 months 😛 Click here to access the News article To …
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You may struggle to make your ideal number of sales unless you have a solid grasp on buyer management. From my coaching sessions with some of the top agents across Australia, I've identified the key steps for servicing buyers, and extracting offers from buyers in a changing market: Buyer management checklist: What the best agents are doing to creat…
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What do you do when the neighbours try to sabotage the sale of the property? As an agent, it is your responsibility to mitigate potential legal risks starting from day one of the campaign. Jared Zak, Principal Solicitor and Founder of Dott & Crossitt reveals: How agents and vendors can resolve neighbour disputes without the intervention of a solici…
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It’s clear - buyers are anxious about the upcoming interest rate rise. My clearance rate today is 3/6 sold. This is the lowest number of auctions I have conducted on an opening Spring day in recent memory. Here is the most important thing you need to do if you’re an auction agent wanting to get stock sold……
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Here is my real estate forecast: We are heading towards the end of this real estate market correction. These are the 4 factors that will influence and dictate how close we are to the bottom of this real estate market cycle. Bookmark this to see how accurate my predictions turn out to be. My Clearance Rate: 8/9 SOLD…
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Inspiring story! Around 5 years ago Ryan Houston was a plumber. Today, this Real Estate Gym member is writing $1m in GCI and building incredible personal wealth as a property developer. If you've ever considered how you can balance real estate sales with property development, Ryan reveals all: 05:45 – Project marketing vs traditional real estate 09…
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Incredible success story! When Amit Nayak arrived in Australia, he worked as a kitchenhand. Today, he is the Partner & Sales Agent at McGrath Parramatta. Amit has sold 200+ properties in the last financial year, writing $3m in GCI. The average sales price in his market is $780K. In this interview, Amit reveals: His systems, processes and habits Why…
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00:17 - #1. They're interested, but not committed 03:49 - #2. They lack worth ethic 07:08 - #3. They personalise things 09:41 - #4. They run their life and business based on their feelings 11:49 - #5. They have an external locus of control 14:10 - #6. They lack self-belief 15:28 - #7. They hang out with other loser agents 17:34 - #8. They don’t fac…
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As the market gets tougher, agents are starting to play dirtier. They're attacking their competitors and spreading lies. In fact, I’ve had several agents contact me lately, who have become quite distressed after their competitors have been slagging them off in the marketplace. This is the advice I gave on how to handle the haters… 00:29 – The psych…
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Scripts & Dialogues are the truth told efficiently. Here are 13 of the most brilliant, tried and tested one-liners to use in a changing market: How to negotiate your commission and get the listing signed in one go How to reframe a negative outcome into a valuable learning experience with your vendors How to present your vendor with an offer that is…
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Here are the best ways to ensure you half your income as a real estate agent by the end of this year: 00:28: The AREC 2022 Speaker line-up. Event manager Nichola Byrne answers your ‘Byrne-ing Questions’ 18:06 – #1. Give your vendors a price at the listing presentation and get locked in. 20:09 – #2. Be close-minded. Under no circumstances should you…
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We’re about to have our first interest rate rise in 12 years. This is unprecedented for most agents. Matt Lahood (CEO at The Agency) who has over 3 decades of real estate experience and survived a market where interest rates were at 18%, reveals how you can use this to your advantage. 03:22 – Conversations you need to have right now around Interest…
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The biggest problem we have right now is that vendors are explicitly saying, “We don’t have to sell today…” Why auction is becoming the benchmark to sell properties after After the Federal Election, there will be a Listings Blitz, and What the smart agents are doing right now My clearance rate: 4/11 What was it like in your market?…
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The party is over. Agents will be making significantly less money unless they grow their market share. It's time to get good, or get out! To balance vendor management with prospecting, here are the essential skills you need: 02:40 – Learn how to List-Adjust-Sell 03:29 – What is a ‘Low Absorption Market’? 05:02 – How agents can get ahead in a ‘Low A…
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We haven’t had an interest rate increase in Australia since 2010. Here are my predictions: There will be a price correction Some homeowners will need to sell If you’re selling, could be risky to wait too long before you buy My predictions for real estate agents: Agents will be leaving the industry Agents will be making less money compared to last y…
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I'll never forget it. Taylor Bredin once said to me he mostly wants to be known as ‘The Real Estate Agent Who’s Not A D*ckhead’ 😂 In the last 12 months, this Real Estate Gym member, made over 100 sales and wrote around $1.7m in GCI whilst driving a Mazda cx-5. This 30-year-old family man is humble, ambitious and the one to watch! 05:07 – How to sel…
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This 25-year-old is on track to 2x his GCI and write $3m this calendar year using the Fanatical Prospecting Model in the Real Estate Gym. Hanan Cawley - Harcourts Coastal is in his 5th year of real estate and in this interview, he reveals the formula he used to write $1m in GCI from Expired Listings as a new agent in a new area. 06:49 – Choosing th…
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When there is trust in the relationship, the terms become negotiable. I reveal ways that you can create memorable moments of connection in real estate. I got COVID twice within 3 weeks Your key marketing strategy for 2022 is to get more reviews! Use a platform such as Podium You would NEVER say this on a date, so why say this at a Listing Presentat…
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