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Digital Marketing for UK Accountants

Annette Ferguson

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Grow your accounting firm today. Every week, 6-figure CEO Annette Ferguson shares her insight on digital marketing specifically for accountants and bookkeepers looking to set up, grow, and establish their own firm. Accounting is a one-man job, but success isn’t accomplished alone. Join Annette every Wednesday so you can unblock what’s standing between where you are and where you want to be - whatever stage you are in your accounting business/firm right now.
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If you live in the UK and create your own podcast or you’re thinking of starting your own podcast then we’d like to connect with you. You can expect news of real life events and meetups for podcasters across the United Kingdom along with resources, information about great UK podcasts and places for our community to hang out and chat online as well as offline. The world of podcasting is coming to the UK!
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Have you been thinking about starting a blog? If so, will you be doing this for personal purposes or for business? If you have a business, a blog section in your website will be a plus factor to help you scale your business. In this short episode, we’ll talk about the viability of using a blog for your business. Here are a few insights you’ll hear …
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Flight delays are not new to the travel industry, but as a business how will you position yourself when these things happen? Will you care less about customer experience because your branding is the low budget type or will you make sure that your customers are satisfied regardless of this type of branding? Business positioning is crucial for busine…
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Optimizing your social media visibility is an effective marketing technique that has been adapted by many businesses these days. Creating video content provides many benefits to your algorithm and so with client relationships. When your clients watch your content, it builds trust and becomes a key factor for client retention. Here are a few insight…
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Little things can create a lot of impact for your business. You don’t even have to spend a lot of time doing these, but you will notice that clients and people will gravitate more to you, giving you an upper hand for improved traffic and connections. When you put yourself out on whatever social media platforms, you are creating a human connection, …
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Don’t be misled by the title of this episode today of the Digital Marketing for UK Accountants podcast. It’s totally not about Paid Ads or spending money on social media, but rather, to PAY ATTENTION to the human factor in social media. It’s by showing up, reaching for more connections, getting yourself noticed which are effective ways to bring mor…
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Have you already developed a social media plan for this year 2022? If not, then don't worry...I've got you covered! Your social media efforts will be more effective if you have a strategy in place, which supports your enterprise-wide goals. It is important to outline your business goals in advance so that you can develop posts that support them. En…
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In this episode of Digital Marketing for UK Accountants Podcast, you will learn about the youngest and unlikely platform to market your business - TikTok. It isn't just about the crazy dancing that kids love; it is also a platform that businesses are using to propel their growth. In fact, the demographics of TikTok show that its users are between 3…
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Twitter is a popular social media platform with millions of users and around 2009, it was the platform of choice for Annette Ferguson. It is where she did a lot of her social interaction and where she got a lot of clients. As a cost-effective method of engaging the customer base, the platform is still used by businesses today. Enjoy Listening! Here…
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For today’s topic that I would like to share are about the key matrix that you need to be looking at when you're looking at your digital marketing and social media activity. In social media, there are lots of vanity matrices that you can check such as the likes that you get on your page, photos, videos, or posts, the number of followers you have an…
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By having amazing video content for your business, it will naturally convert more sales and leads. Why? By creating content, your business can build relationships with your target audience as well as your potential customers and clients. Of course, you might be having some second thoughts because you might be thinking that it is an expensive invest…
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While others would advise finding out where your ideal clients hang out when choosing a social media platform, I would offer a perspective quite different from them. There are many factors to consider and you need to weigh things so that you will be able to uncover the best option for your business. Surely, it is ideal to be posting your content to…
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You need to be aware of the differences between accounting and bookkeeping when deciding which you need for your business. Keeping records of a business's financial transactions is the job of a bookkeeper. An accountant, in contrast, looks at a company's financial picture from a broader perspective. In this episode, I will explain to you the clear …
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By having an account in your business, they can provide quantitative financial information that can be used by investors, management, and government in making business decisions because it allows you to track your income and expenditures, ensure statutory compliance, and provide you with financial reports that can be used by investors, management, …
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Business owners who work with Digital Marketing should understand the value of opt-in which is to gain direct access to potential customers or clients who want to hear about the products or services they offer. Therefore, those people who opt-in are indicating that they are interested in your content and will lead to getting them sign-in to your bu…
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Global reach and increasing your leads, those are some of the benefits of digital marketing and social media. They sure sound nice, but will you be able to get to your ideal customers and clients? I’ve got you covered! In this episode, I will guide you through how to effectively produce your content and how you can accurately deliver them to your i…
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Using an effective scheduling tool for your Social Media or Digital Marketing posts can help you organize your posts according to priority. As a result, you can concentrate on the most important tasks instead of thinking about what kind of social media engagement you will post. Certainly, the benefits are significant. However, do you know what tool…
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Improve your brand awareness, attract more potential customers and clients, and expand your market reach. Those are some of the advantages of using social media for your business. Through social media, your business can communicate directly with your customers. As a result, the greater the conversion rate, the better their engagement with customers…
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Consistency and relentlessness. I have met a lot of business owners who believe that these two things are synonymous. They always thought that for you to become consistent, you also need to become relentless. As soon as I explain the difference, their perspective changes. Throughout this episode, I will share the difference between consistency and …
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Business owners who create content consistently establish relationships with their audiences better. Your audiences and potential customers and clients can ask questions and you can interact with them. It puts you in the position to obtain credibility by consistently sharing how your service or product benefits them greatly. In this episode, I will…
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This is Annette Ferguson and I am super excited to bring you the Digital Marketing for UK accountants podcast. This show is going to be your ultimate guide towards all things digital marketing, and social media for your accounting firm. We are going to be delving into how to increase leads, increase clients, and ultimately increase your revenue thr…
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We wanted to talk to all of those who attended #ukpod14 or are part of our existing community because your opinion matters a great deal to Mike and I. You have been involved with the community for a good part of the year now and it is amazing to see how the small idea has grown into this thriving and engaged community we see today!…
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