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Did you know… that searches for sustainable goods have increased globally by 71% since 2016? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts…
 
Composting is taking diverse organic material and making a habitat for the microbes that will process the material. Jean Bonhotal, Director of Cornell Waste Management Institute in the Department of Soils and Crop Sciences explains that there are three necessary ingredients to make a great compost. First, the pile should start with carbon-like wood…
 
Did you know that telling your sustainability story can help you sell more wine? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help y…
 
Like with many projects on a sustainable farm, composting at Niner Wines Estates began with a problem; what could be done with all the pumice from the winemaking operations. Patrick Muran Winemaker at Niner Wine Estates started experimenting with thermal aerobic composting in 2016. With a 200-acre property, the farm has a diverse array of plant mat…
 
"In North America, and the U.S. particularly, sustainability has grown from a nice-to-have to a key trigger for consumers," according to Food Business News. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and re…
 
Understanding why people drink wine allows you to use their attitudes and behaviors to improve your marketing to keep your customers coming back. This research is exactly what Kathy Kelley, Professor of Horticultural Marketing and Retail Business Management at Penn State University loves to do. In her studies, she has found that sustainability is v…
 
Understanding why people drink wine allows you to use their attitudes and behaviors to improve your marketing to keep your customers coming back. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for …
 
Now in its eighth year, the California Green Medal Sustainable Winegrowing Leadership Awards provide recognition to vineyards and wineries that are leaders in implementing the Three E’s of sustainability (environment, economic and social equity). Welcome to Sustainable Winegrowing with the Vineyard Team where we bring you the latest in science and …
 
Under vine cover crops can both improve soil health and control vine vigor. Justine Vanden Heuvel, Professor and Chair of the Horticulture Section School of Integrative Plant Science at Cornell University and Michela Centinari Associate Professor of Viticulture at the Department of Plant Science at Penn State University have trialed different cover…
 
Over the past two weeks, we've looked at studies showing that people everywhere have been making more sustainable purchases, and how they are doing this by seeking out products with eco-certifications -- and wine is no exception! The wine market is steadily growing, and the majority of sales come from retail outlets. This is why putting the SIP Cer…
 
Vineyard Team’s Juan Nevarez Memorial Scholarship provides multi-year, higher education investments in the children of vineyard and winery workers on California’s Central Coast based on academic excellence, financial need, and community involvement. The majority of awardees are first-generation college students. This funding supports students and t…
 
Most wine shoppers purchase from retail outlets, whether online or in person. This means that the majority of your wine sales probably aren't coming from your tasting room or even your winery's website, where you have a controlled platform from which to deliver the message of your brand's sustainability. With the search for sustainable goods on the…
 
As a vineyard advisor across the United States, Fritz Westover, Viticulturist at Westover Vineyard Advising and host of the Virtual Viticulture Academy, has the opportunity to see a lot of different vineyards, varieties, diseases and climates. Much of his work in recent years is in Texas. This large state about the size of France has a number of ch…
 
The number of winery businesses has grown, on average, 4.5% each year for the past five years, with over 7600 wineries currently operating in 2022. Among the dizzying sea of wine options, having a certification differentiates your brand! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainab…
 
Think most nematodes are parasitic? Actually, the majority are beneficial and can provide biological control for bacteria, fungi and other nematodes. Deborah Neher, Professor in the Department of Plant and Soil Science at the University of Vermont explains that the name nematode in Latin means roundworm. But do not confuse these worms with the comm…
 
Soil is alive and we want a lot of life in the soil. According to Deborah Neher, Professor in the Department of Plant and Soil Science at the University of Vermont, healthy soils have three components. These are a range of different pore sizes to help with structure as well as balance water and air; balanced pH and nutrients; and organic matter to …
 
With over 250 members in our SIP Certified program for sustainable winegrowing, it's no surprise that there are many tried and true methods for keeping staff informed and up to date on matters of sustainability. For this last Marketing Tip in the Train Your Staff series, we talked to a few of our members about how they make sustainability a familia…
 
Arbuscular Mycorrhizal Fungi, known as AMF, has an interesting an important relationship with plants, grapevines included. AMF helps vines take up mineral nutrients, creates a layer of protection from pathogens by occupying plant cells, and seems to improve soil structure and water movement. In turn, grapevines supply carbohydrates to the fungus. S…
 
People today are growing increasingly environmentally conscious. WWF commissioned global research by Economist Intelligence Unit (EIU) in 2021 (An Eco Awakening) that found that searches for sustainable goods have increased globally by 71% since 2016. If you're not telling consumers that your business is run sustainably, now's the time to start! We…
 
Does your team understand what sustainable winegrowing is? Can they talk with your clientele about sustainability? We have made a great online course that will help anyone learn the basics of sustainability and the SIP Certified Program! And, do not worry, you do not need to be in the SIP Certified program to take advantage of this class and it onl…
 
There has been a big surge in wine consumption on a macro level in recent years. California production is down due to both the removal of acres and climate challenges. Because national production cannot keep up with demand, imports have increased. Dr. Christopher Thornberg, Founding Partner at Beacon Economics and Director of UC Riverside Center fo…
 
The warm summer months attract tourists and locals alike to the beautiful wineries and tasting rooms of popular winegrowing regions. With this predictable increase in consumer traffic in mind, it's a good idea to educate your consumer-facing staff about your sustainable practices so they are prepared to share your brand's values with new and return…
 
As researchers were creating a training procedure to identify smoke tainted wines, they made a breakthrough discovery that links a class of sulfur-containing compounds called thiophenols to the undesirable ashy flavors found in impacted grapes. Elizabeth Tomasino, Associate Professor, Department of Food Science and Technology at Oregon State Univer…
 
Your brand's website is an excellent hub for consumers to find your brand's core information, such as your address, hours of operation, menu, shop, history, and awards. But what can you to do connect with your loyal supporters in their daily lives? Regularly post on social media, of course! Welcome to Marketing Tip Monday with SIP Certified. We kno…
 
“When smoke impact in the vineyard is great enough to impact the fruit and causes inferior wine, then we start calling it smoke taint.” explains Anita Oberholster, Professor Cooperative Extension Enology in the Department of Viticulture and Enology at the University of California, Davis. During a wildfire event, the lignin in vegetation is broken d…
 
Have you worked with a social media influencer? While the concept of working with influencers may sound intimidating to some, we can assure you that with clear goals and succinct calls to action, the process is super rewarding and for direct to consumer sales can be very lucrative. Welcome to Marketing Tip Monday with SIP Certified. We know custome…
 
Did you know that the Farm Service Agency offers financial assistance to remove and replant vines infected with Red Blotch? Jeff Sledd, County Executive Director at the San Luis Obispo County Farm Service Agency explains how the Tree Assistance Program (TAP) offers commercial farmers aid with multiple qualifying disasters including natural occurren…
 
Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. Wh…
 
What is the most important factor in vineyard irrigation scheduling? Organization. Having defined company goals and someone in charge of holding the team accountable. Tom Shapland, Co-founder and CEO of Tule Technologies and Lucas Pope, Director of Operations at Coastal Vineyard Services share their top challenges and strategies to apply the right …
 
Invasive pests and diseases are a challenge for all grape growers. Research is vital to develop new strategies and solutions. The Pierce’s Disease/Glassy-Winged Sharpshooter Board was established nearly two decades ago to allocate funding to the most promising research projects. Kristin Lowe, Research Coordinator at the Pierce's Disease and Glassy-…
 
There are three levels of cold hardiness in grapes and understanding these can help growers select and manage the best varieties for their region. Imed Dami, Professor of Viticulture in the Department of Horticulture and Crop Science at The Ohio State University, explains cold tolerance and new information about the role of abscisic acid in ripenin…
 
We know customers are looking for wines labeled as sustainable. To help you communicate your sustainable practices with customers we are bringing you Marketing Tip Mondays from SIP Certified. Let’s listen in to our latest tip so you can show your customers that you share their values. Seasons of Sustainability: Summer While many industries slowdown…
 
All winegrowers are on the same quest to find virus negative plant material. James Stamp, President at Stamp Associates Viticulture, Inc, works with his clients to find the highest quality grapevine plants to establish new vineyards. This thorough process to find virus negative material includes partnering with nurseries that previously delivered g…
 
Since 2016 we’ve brought you the latest science and research for the wine industry. These bi-monthly podcasts help you care for the people and planet but we wanted to address that third P of sustainability: prosperity. We know customers are looking for wines labeled as sustainable. In a recent systematic review of 30 studies, consumers reported a h…
 
With the prevalence of Leaf Roll Three, Red Blotch, and other viruses, accurate and timely detection of viruses in grapevines has never been more imperative. Alan Wei, Owner and Lab Manager at Agri-Analysis LLC in Davis California explains how his lab is using state-of-the-art technologies to find new viruses. Dr. We will explain sampling strategie…
 
Vine Mealybug (VMB) is a challenging pest in many vineyards. Growers are increasingly incorporating biological control into their Integrated Pest Management programs by releasing Mealybug Destroyers and Anagyrus Wasps. Brett Chandler, President and General Manager at Associates Insectary explains how these two beneficials help manage VMB population…
 
The Efficient Vineyard Project uses three phases to help growers improve their farming techniques; Measure, Model, and Manage. Terry Bates, Senior Research Associate at Cornell University in the School of Integrative Plant Sciences and Director of the Cornell Lake Erie Research and Extension Laboratory, has worked with the Efficient Vineyard Projec…
 
If weeds aren’t a top priority in your pest control program, maybe they should be. John A. Roncoroni, Emeritus UC Cooperative Extension Weed Science Farm Advisor and UCIPM affiliate advisor in Napa County discusses his specialty; weed management in California’s Coastal and Foothill premium winegrape growing regions. He covers why weeds should play …
 
Dr. Tarah Sullivan is Assistant Professor of Soil Microbiology at Washington State University. In this interview, Tarah discusses how the plant microbiome mirrors the human gut, the ways in which soil microorganisms can alter the bioavailability of micronutrients and metals for plants, why plants in alkaline soils can be deficient in iron when the …
 
Greg Pennyroyal of Wilson Creek Winery and Vineyards was looking for soil moisture systems and found that the products available in the market were all expensive, proprietary systems that did not meet the needs of small block Temecula vineyards. He partnered with Reinier van der Lee, CEO of Vinduino, to reverse engineer the technology to develop a …
 
There are numerous tools and technologies to improve irrigation efficiency but by looking at grower demographics, we can better predict which growers will implement best management practices. Plus, we can learn how to educate all growers to improve adoption. Nicholas Babin, Assistant Professor of Natural Resources Management and Environmental Scien…
 
While many growers are familiar with the Western Leafhopper, they may not know as much about the Virginia Creeper Leafhopper. Houston Wilson, Assistant Cooperative Extension Specialist in the Department of Entomology at UC Riverside and Director of UC Organic Agriculture Institute has been studying the Virginia Creeper Leafhopper and potential biol…
 
Consumer demand for transparency and sustainability of their food system is leading to more and more agrochemical restrictions to address concerns for pollinators, noenicitinoids, and drift. Additionally, ESG (Environmental, Social, and Governance) investors are putting pressure on the chemical industry to improve their metrics. Pam Marrone, Founde…
 
Maintaining agricultural land can be a solution to climate change. Renata Brillinger, Executive Director at California Climate & Agriculture Network (CalCAN), and her team are working to incentivize sustainable practices like composting, cover crops, and solar pumps at farms. They promote four grant programs that help farmers and ranchers have a po…
 
David R. Montgomery defines regenerative agriculture as leaving the land better off and more fertile as a consequence of cultivation. David studied geology at Stanford University before earning his Ph.D. in geomorphology at UC Berkeley. Today he teaches at the University of Washington where he studies the evolution of topography and how geological …
 
Imagine improving both the efficiency and safety of your team with autonomous drone vineyard spraying. That is exactly what David Goldfarb and the team at Clos de la Tech are trialing in their vine rows. Although this technology has been used in Japan for a number of years, it is new to the United States. Initially, they looked to drones as a way t…
 
The first pillar of any successful IPM (Integrated Pest Management Program) is to know the pest you want to manage. Emily Symmes, Entomologist and Technical Field Manager at Suterra, addresses the basics of vine mealybug (VMB) in grapes in this expert from the 2020 Sustainable Ag Expo. VMB are phloem eaters, piercing the trunk, canes, and berry clu…
 
UV lamps have been used in the medical field, food processing, and sterilization for 75 years but application on plant disease management only began in the 1990s. UV light is a natural component of sunlight. The most harmful wavelengths like UVC are screened out by our ozone layer. DNA damaging UVB does reach the surface, however, most organisms ca…
 
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