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LEVEL UP: A Wedding Photography + Videography Podcast

Taylor Petrinovich & Kelley Gilster | The Level Up Co.

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Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices. Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding ...
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Breaking into the luxury wedding market isn’t just about talent—it’s about strategy. In this episode, we sit down with Tommy Kirkpatrick, a wedding filmmaker who skyrocketed his business in just a few months by shifting his mindset, refining his brand, and positioning himself for high-end bookings. We’re diving deep into what it takes to break past…
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If you’ve ever wondered why some photographers and filmmakers seem to land all the premium bookings (even when their work isn’t better than yours), this episode is for you. Spoiler alert: It’s not just about having mind-blowing work — it’s about brand alignment. In this episode, we’re diving into: 🔥 Why your work might already be good enough to cha…
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If you’ve ever felt stuck trying to break into the luxury wedding market, this episode is for you. This week’s guest, luxury wedding planner Lindsay Landman, is sharing exactly what top planners look for in photographers and filmmakers and the common mistakes that could be holding you back. Sign up for The Luxury Wedding Playbook: https://thelevelu…
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Struggling to scale your creative business while staying inspired? In this episode, we’re diving into the exact strategies that will help you free up time, maximize revenue, and build a business that fuels your creativity instead of draining it. We’re breaking down the mindset shifts that separate struggling creatives from thriving entrepreneurs, h…
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Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share what do to when your business feels more like a hobby and how to shift it into success mode! What You'll Learn: ✔️The benef…
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Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level…
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Are you full of creative ideas but struggle to execute and grow your wedding business? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster sit down with Austin Trenholm to discuss the key differences between successful entrepreneurs and those stuck in the idea phase. 🎯 What You’ll Learn: ✔️ How to move from mainstre…
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Are you a wedding photographer, videographer, or planner looking to break into the luxury market and build lasting industry relationships? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelly Gilster talk with Samantha, a top-tier wedding planner and networking expert, to discuss how in-person networking events can transform …
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Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share three proven strategies to help wedding creatives make more money without burning out. What You'll Learn: ✔️ How to raise y…
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Are you a wedding photographer, filmmaker, or creative looking to increase your income without booking more weddings? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster break down exactly how they added $833,000 in revenue through corporate work, education, and digital products—and how you can do the same. What You…
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Want to book higher-paying weddings and break into the luxury market? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the exact strategy that helped them scale their wedding businesses to $15K+ bookings—and how you can do it too. What You'll Learn: ✔️ The #1 mistake keeping wedding pros stuck in low-budge…
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Are you a wedding photographer, videographer, planner, or creative looking to stabilize your income and escape the feast-or-famine cycle? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the six biggest signs that it’s time to diversify your revenue beyond weddings—and how to do it successfully. What You’l…
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The wedding industry is shifting—are you prepared? In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into the uncertainty of the wedding market and how creative entrepreneurs can protect their income by diversifying revenue streams. What You’ll Learn in This Episode: ✅ Why wedding bookings are becoming more unp…
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As 2024 comes to a close, we’re reflecting on the past year and setting big goals for 2025! In this final Sip & Tell episode, hosts Taylor Petrinovich & Kelley Gilster dive into their personal, business, and financial goals, share insights on scaling a wedding business, and discuss long-term strategies for financial freedom. In This Episode, We Cov…
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As 2024 comes to a close, it’s time to pause, reflect, and celebrate everything we’ve accomplished before jumping into 2025. In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into wedding industry lessons, business growth, personal wins, and strategies that shaped the year. In This Episode, We Cover: ✅ The impo…
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Are you constantly chasing trends in your photography business? In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with renowned luxury wedding photographer Erich McVey to discuss how staying focused, outsourcing wisely, and avoiding “shiny object syndrome” can lead to massive business growth. What You’ll Learn …
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How do you stay relevant in the ever-changing wedding industry without losing your brand identity? In this episode of The Level Up Podcast, renowned luxury wedding photographer Lauren Fair shares how micro-shifts in style and technique can help photographers grow their brand, attract luxury clients, and avoid creative burnout. What You’ll Learn in …
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Are you a multi-passionate entrepreneur trying to balance creativity with business growth? Many wedding photographers and filmmakers have a passion for multiple industries, skills, and revenue streams but struggle to scale beyond weddings. In this episode of The Level Up Podcast, Magi Fisher—wedding photographer, lawyer, and business owner—shares h…
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Ever feel like you’re juggling too many roles—entrepreneur, creative, parent, and everything in between? In this unfiltered Sip & Tell All episode of The Level Up Podcast, Taylor Petrinovich & Kelly Gilster dive into work-life balance, holiday traditions, dream business mentors, and the possibility of hosting a retreat for the wedding industry comm…
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What if you could build a thriving luxury wedding photography business while staying true to your personal values? In this episode of The Level Up Podcast, Denver-based wedding photographer Cat Galletti shares how she went from fashion blogger to in-demand wedding photographer, booking 15-20 high-end weddings per year without burnout. What You’ll L…
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In this value-packed episode of The Level Up Podcast, Taylor Petronovitch and Kelley Gilster share actionable insights for wedding photographers and videographers looking to dominate the upcoming booking season. If you’ve been in business for at least two years and are ready to break into the luxury wedding market, this episode is for you! Discover…
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In this insightful episode of The Level Up Podcast, Taylor Petronovitch and Kelley Gilster explore why health is wealth—especially for wedding photographers and videographers. As the busy wedding season winds down, it's the perfect time to reflect on your physical and mental well-being. Learn practical strategies to improve your health, boost produ…
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In this transformative episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster chat with Victoria Ann of Victoria Ann Events about the critical role of setting boundaries in growing a successful wedding planning business. Victoria shares how confidently saying "no" has led her to plan luxury, multi-day destination weddings wit…
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In this game-changing episode of The Level Up Podcast, Taylor Petronovitch and Kelley Gilster reveal the simplest way for wedding photographers and videographers to double their income: revenue diversification. Sharing their personal journeys from $0 weddings to $25K+ events, they explain how multiple income streams have fueled their growth and fin…
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In this insightful episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster dive deep into the challenging—but inevitable—topic of managing unhappy clients. Whether you’re a wedding photographer or videographer, dealing with dissatisfied clients is part of the business. From pre-wedding contract negotiations to wedding day hicc…
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In this candid Sip and Tell episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster pull back the curtain on their realistic post-wedding routines. From late-night gear management and data backups to morning-after recovery strategies, they share exactly how they handle the exhaustion and workload following a wedding weekend. P…
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In this Sip and Tell episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster share practical tips on how wedding photographers, videographers, and creative entrepreneurs can stay sane while working from home. From managing the isolation of entrepreneurship to balancing business growth with family life, they dive deep into the …
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In this inspiring episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster sit down with Austin Trenholm, a luxury wedding photographer with 20 years of experience, to discuss how you can create your own luck in the wedding industry. Austin shares his journey from starting photography at 14 to building a thriving business that …
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In this candid Level Up Podcast episode, hosts Taylor Petronovitch and Kelley Gilster share real-life updates on juggling family life, busy wedding seasons, and running multiple businesses. From managing editing backlogs to navigating industry shifts and adjusting pricing strategies for long-term gains, they offer insights into how wedding photogra…
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In this transformative episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster share the exact strategies wedding photographers and filmmakers need to break into the luxury wedding market. Drawing insights from their free three-day workshop attended by nearly 2,000 creative entrepreneurs, they outline the Luxury Market Pyramid…
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Want to make 2025 your most profitable year ever? In this episode of The Level Up Podcast, hosts Taylor Petronovitch and Kelley Gilster break down the key strategies that will help wedding photographers and filmmakers increase their revenue, book high-end clients, and build a sustainable luxury business. If you've tried raising your prices but keep…
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Breaking into the luxury wedding market requires more than just talent—it demands strategy, networking, and intentional branding. In this episode of The Level Up Podcast, we sit down with Carl S. Miller, a wedding photographer who transitioned from videography and scaled his pricing from $5K to $15K+ per wedding. Carl shares how he overcame the big…
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What if you could scale your wedding photography business from $3K to $10K+ weddings in just one year? That’s exactly what Myla Li did, and she’s sharing her journey in this episode of The Level Up Podcast. From second shooting over 20 weddings in her first year to booking five-figure weddings for 2025, Myla reveals how she used Instagram marketing…
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Want to work with top-tier wedding planners but don’t know how to get on their radar? In this episode of The Level Up Podcast, we sit down with Erin Taylor of Bustle Events, a luxury wedding planner based in Napa, to uncover exactly what planners look for when hiring photographers and filmmakers. Erin shares how networking, brand positioning, and u…
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If you’re a wedding filmmaker or photographer looking to scale your business, book higher-paying clients, and avoid burnout, this episode is for you! We sit down with Madeline Kuzminsky, a Charleston-based wedding filmmaker who grew her business from $1,700 bookings to $7,300+ in just three years—with a clear path to five-figure weddings. She share…
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Your brand is more than just a logo—it’s the entire experience clients have with your business. But is your branding attracting the right clients, or pushing them away? In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster break down the four essential elements of branding that every wedding photographer and filmmaker must re…
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Want to book more high-end weddings in 2025? Now is the time to set your business up for success! In this episode of The Level Up Podcast, Taylor Petronovich & Kelly Gilster break down key strategies to ensure 2025 is your most profitable year yet. From building strong planner relationships to refreshing your portfolio and refining your business sy…
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Are you fully prepared for your next wedding, or are you scrambling at the last minute? In this episode of The Level Up Podcast, guest host Cassie Hyatt shares pre-wedding habits and systems that help wedding photographers and filmmakers reduce stress, stay organized, and show up professionally. From gear prep and communication strategies to groomi…
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If you could go back five years, what would you do differently in your wedding business? In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster share the hard-earned lessons they wish they knew earlier—from working with the right planners to curating a portfolio that attracts high-end clients. They reveal how casting too wide …
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Is content creation the future of the wedding industry? And how can photographers, videographers, and planners use it to grow their businesses? In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster sit down with Saira from Social Saira, a luxury wedding content creator with 14 years of industry experience. Saira shares how be…
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The wedding industry is constantly evolving—are you keeping up, or getting left behind? In this episode of The Level Up Podcast, Rick and Sarah Pendergraft of Pen Weddings share their 15-year journey in wedding filmmaking and how they’ve adapted to survive and thrive in an ever-changing market. From raising prices with confidence to mastering new t…
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What does it take to become a trendsetter in the luxury wedding industry? In this episode of The Level Up Podcast, we sit down with Molly and Sana of Bash Please, a top-tier event production company based in Los Angeles and San Francisco. With over eight years in luxury wedding planning and decades in hospitality, they share how they’ve built a bra…
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If you're trying to break into the luxury wedding market, are you doing it the right way? In this episode of The Level Up Podcast, Rosemary Hattenbach of Rosemary Events shares hard-earned insights from 23+ years in the industry. From working with A-list directors in film production to planning high-end weddings worldwide, Rosemary reveals why payi…
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Do you want your wedding photography brand to be instantly recognizable? In this episode of The Level Up Podcast, Christina McNeill, a San Francisco-based luxury wedding photographer, shares how she developed a signature style that attracts high-end clients and commands $25K+ per wedding. From her art school beginnings to building a premium brand, …
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Are you an introvert or extrovert—and how does that affect your marketing strategy? In this episode of The Level Up Podcast, Taylor (an introvert) and Kelley (an extrovert) break down how personality type impacts networking, relationship-building, and long-term business growth in the wedding industry. Taylor shares how introverts can network withou…
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What does it take to book high-end wedding clients and scale to luxury weddings? In this episode of The Level Up Podcast, Brooke Keegan, one of Harper’s Bazaar’s top luxury wedding planners, shares her journey from hotel event planning to managing multi-million dollar weddings. Brooke explains how she transitioned to percentage-based pricing, built…
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Is overnight success a myth? In this episode of The Level Up Podcast, luxury wedding photographer Amanda Crean shares her 17-year journey of building a high-end brand, rebranding with intention, and navigating the evolving wedding industry. From moving internationally to restart her career to booking celebrity-level weddings, Amanda explains why tr…
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Want to elevate your wedding filmmaking business and book luxury clients? In this episode of The Level Up Podcast, Deanna Harrison of Harrison Films shares how she and her husband scaled their business to premium clients by focusing on client experience, strategic branding, and strong vendor relationships. From raising prices and refining their bra…
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Want to scale your wedding business and attract higher-paying clients? In this Q&A episode of The Level Up Podcast, Taylor and Kelley answer listener-submitted questions about how to elevate your brand, communicate your value, and position yourself for success in the wedding industry. From brand consistency to client perception and networking with …
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How much time should you spend on your business? And can you upsell to luxury clients without feeling salesy? In this Q&A episode of The Level Up Podcast, Taylor and Kelley answer listener-submitted questions about time management, workload balance, and how to structure upsells for high-end clients. They dive into how luxury clients expect premium …
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