A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
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Introducing Ad Block, a new Ad Age podcast. Hosted by Ad Age’s own I-Hsien Sherwood and Alfred Maskeroni, Ad Block features personal, casual chats with big names in the industry. We’ve got one rule on this show: no guests can talk about their company or their clients. Get to know the people behind the ads you love—as they talk about anything but.
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Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editors and reporters. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.
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Leveling up in life, business, sales, marketing, and mindset 🦍
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How do I get more customers? How to I run facebook ads for my business? How do I maximize my marketing efforts? Why aren’t my ads working? Welcome to the Ad Agency Live Podcast where we will answer ALL of these questions and so much more! Three times a week, host Zach Radford brings you marketing tips, facebook ad strategies, online business hacks, ad audits, book reviews and inspirational stories that can help YOU grow your business by leveraging online marketing. What do you say? Are you i ...
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Mary Beard, Professor of Classics at the University of Cambridge, provides an audio guide to artworks, artefacts and objects made in bronze included in Hauser & Wirth's presentation at Frieze London 2017 'BRONZE AGE c. 3500 BC – AD 2017'.
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How eBay is using AI to recommend products and improve creative
21:07
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21:07
Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trendsAd Age
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How Opill is marketing the first over-the-counter birth control pill
20:01
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Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.Ad Age
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How Smucker is adjusting its media mix to reach Gen Z
26:14
26:14
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26:14
JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.Ad Age
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How Babylist grew from a baby registry site to a $400 million media and commerce business
21:29
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21:29
Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIAd Age
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Inside the Thomson Reuters rebrand with CMO David Carrel
25:15
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25:15
Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.Ad Age
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How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers
21:17
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21:17
Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppersAd Age
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How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee
25:51
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25:51
‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky saysAd Age
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Why Zappos remains customer-centric after 25 years
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CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversaryAd Age
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How to make first-party data work for your brand, presented by Vericast
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Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.Ad Age
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VAB’s Sean Cunningham on what marketers should know about media
24:24
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24:24
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.Ad Age
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How Dunkin’s Super Bowl spot came together
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27:00
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcastAd Age
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Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
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21:03
After recently acquiring Radisson, the hotelier is integrating its marketing and technologyAd Age
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How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
22:24
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22:24
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s aheadAd Age
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Why Visa is hitching a ride with Formula 1
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20:39
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changingAd Age
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Why Merrell and Saucony are taking more creative in-house
16:30
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Creative Director Kelly Warkentien talks about being more cost effective and flexibleAd Age
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Ad targeting and climate change
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19:44
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.Ad Age
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Dr. Squatch’s John Ludeke on bringing humor to men’s grooming
26:16
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26:16
Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.Ad Age
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Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl
19:16
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New CMO breaks down his priorities and offers Super Bowl adviceAd Age
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How Juliet Wine is making boxed wine more upscale
24:35
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24:35
Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.Ad Age
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How GoDaddy is helping entrepreneurs go digital
19:29
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CMO Fara Howard talks about the role of TikTok and AI for GoDaddyAd Age
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2023 Marketers of the Year
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Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.Ad Age
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How True Religion is marketing its Gen Z comeback
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20:44
Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fansAd Age
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How Listerine fights inequities and finds opportunities
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Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.Ad Age
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Tubi’s strategy for maintaining Super Bowl momentum
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26:51
The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.Ad Age
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Inside beverage brand Recess’s new marketing and distribution strategy
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Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategyAd Age
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Formula 1 comes to Vegas—how brands can capitalize
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TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.Ad Age
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Behind Victoria’s Secret’s rebrand and what comes next
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The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisitionAd Age
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How Southwest Airlines plans to restore consumer confidence this holiday season
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After last year’s meltdowns, the carrier is investing in technology and communicationsAd Age
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Reckitt CMO on delivering performance, brand loyalty and diversity
27:44
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27:44
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.…
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From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image
20:21
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20:21
CMO Tim Ellis discusses influencers, social media and showing a more ‘playful’ side of the leagueAd Age
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Fender Music’s Evan Jones on growing an already iconic brand
27:12
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27:12
Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It’s a tough job for a 77-year-old company whose Stratocaster has been a mainstay at least since Buddy Holly in the 1950s, used later by Jimi Hendrix, the Beatles and Bob Dylan among countless oth…
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Inside Susan Alexandra's recent brand partnerships
19:47
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19:47
Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen and New Balance came together.Ad Age
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Reddit’s Roxy Young comments on Wall Street Bets, her new community role, and pasta
23:59
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23:59
Roxy Young, Reddit’s chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates on certain subreddits.Ad Age
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Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
19:31
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19:31
CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketingAd Age
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Sam’s Club’s Austin Leonard on future of retail media
20:41
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20:41
Austin Leonard, head of sales for Sam’s Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brands re-target on the open web based on club store purchase data.Ad Age
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Why brands should be thinking about accessibility
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20:13
Applied Design’s Brad Scott joins the Marketer’s Brief podcast to talk about the challenges and benefits of including accessible elements in designAd Age
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Why Jolie is marketing shower heads as beauty products
19:53
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Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.Ad Age
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How Malibu is turning summer from a season to a mindset
17:22
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17:22
Malibu marketing VP Matt Foley talks about playing to the brand’s strengths, including two remakes of ‘Escape (The Pina Colada Song)’Ad Age
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Behind Paw Patrol’s enduring appeal and upcoming movie
24:00
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24:00
Spin Master’s new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what’s ahead for the holiday seasonAd Age
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Stellantis agency and creative strategy
24:59
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24:59
Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Twitter and Threads, and how brands must operate in today's politically charged environment.Ad Age
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How US Bank is tackling language barriers in finance
19:23
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19:23
Marketing Exec Kelly Colbert joins the Marketer’s Brief to discuss the brand’s recent ‘Translators’ campaignAd Age
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How Portillo’s markets Chicago hot dogs outside the Windy City
23:56
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23:56
Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo’s, talks data and the crucial role of social mediaAd Age
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Lessons from ‘Barbie’ buzz and what the attention means for Mattel
17:47
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Mattel exec on brand collabs, Barbiecore and future spinoffsAd Age
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Behind the marketing of Starry
22:57
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22:57
Michael Smith discusses PepsiCo's new brand and its appeal to 'irreverent optimists'Ad Age
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Away’s new CMO on TV strategy, travel trends and Pride Month
21:56
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21:56
Carla Dunham joined the DTC brand earlier this year and is already making marketing changesAd Age
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How Papa Johns targeted Gen Z with its new papadia
28:37
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28:37
VP and Head of Brand Jaclyn Ruelle talks about how Papa Johns tapped celebrities for its Doritos Cool Ranch Papadia campaign and how the brand attracts customers in a crowded category.Ad Age
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Why Toms Shoes is committed to mental health and LGBTQ+ support
19:57
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Chief Brand Officer Amy Smith talks about Toms’ mental health awareness campaign and its Pride Month collectionAd Age
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How Light and Fit celebrated flavor and cravings in new rebrand
22:37
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22:37
Danone’s VP of Greek yogurt and functional nutrition Surbhi Martin talks about how different yogurt brands are meeting consumer needsAd Age
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How Geico is growing its brand with better targeting, media and messaging
18:17
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18:17
New CMO Damon Burrell talks about Geico’s marketing strategy amid insurance upheaval and why the gecko maintains his appealAd Age
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Why Verizon created its Verizon Value organization
23:43
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23:43
Cheryl Gresham, CMO and VP marketing for Verizon Value, discusses how her career led her to Verizon, and how the company avoids cannibalization among its many brands.Ad Age
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