Finite открытые
[search 0]
Больше

Download the App!

show episodes
 
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In ea ...
 
F
Finite Radio

1
Finite Radio

Finite

Unsubscribe
Unsubscribe
Ежемесячно+
 
Creemos en enriquecer el amplio concepto de artista independiente, con la nueva temporada de Finite Radio, el programa con el que nuestro crew e invitados se presentarán por capítulos, no solo en podcasts, también en shows de música en vivo y curadurías musicales (Finite Radio Show); todo creado y producido por nosotros mismos: un colectivo de artistas independientes. Esto es Finite Radio
 
Loading …
show series
 
Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social…
 
The guys do a deep dive on what's acceptable in a public restroom, and recap their trip to the Lone Star State! Join Zeke, Graham, Joe and Ben as they recount tales of old, as well as make new memories, on Our Finite Wisdom!Be sure to check out our social media:Twitter - @OFWPod Instagram - OFWPod Discord - Link is posted on our Twitter**Thank you …
 
As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you'll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform. Adam has scaled a demand gen team of 30, …
 
In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamifi…
 
For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer. In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phen…
 
The guys tackle the best fast food burgers of all time, discuss neighborhood confrontations, and does Wawa qualify as a fast food chain? All this and more, on the new episode of Our Finite Wisdom!**Special thanks to Phantasm for the theme song**Our Finite Wisdom
 
It's an exciting time to be in marketing, when we're navigating this new world of normalised hybrid and remote work, meeting through screens and not knowing the height of someone you've worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology marketers... virtually. On this episode, …
 
If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, sta…
 
Graham, Zeke, Ben and Joe wax nostalgic, debating on the better cartoon channel lineup, discussing why fan theories are so dark, and what celebrity Graham looks like. Join us as we lay out Our Finite Wisdom!Follow us on Twitter @OFWPod***Special thanks to Phantasm for providing the theme song for Our Finite Wisdom***…
 
The transition from startup to scaleup is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth. However, these constant changes can be overwhelming, especially for small and siloed marketing teams. On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and D…
 
Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You've got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content... the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to this FINITE P…
 
"Grow grow grow!" is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand. But what happens when your acquisition activities work? Should you re-prioritise your efforts towards customer retention? Our guest on this episode has a…
 
B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd's transiti…
 
Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce's audience relations, and how they speak to specific target personas, offer genuine value and build…
 
Gasp in horror over the tales this week, that include am ominous phone call while at a checkout line, a sketchy meeting within a barcade, and what sports do or don't belong in the Olympics. It's Ben, Graham, Zeke, and Joe telling tales of of their past, and catching up on current events, all while offering Our Finite Wisdom!…
 
Argo se sienta con el Productor - Director - Creativo de contenido audiovisual Cristian Aguilar a platicar sobre la ética de trabajo, trabajar con artistas mainstream, elevar tus estandares, aprovechar oportunidades, encontrar un mentor y muchas cosas más.Finite
 
B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies' ability to understand their website user's habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in d…
 
Argo se sienta con la artista plástica Ivania Smith y Alejandro Lopez fundador de casa elo a platicar sobre el minimalismo, el valorar nuestros sentidos, la importancia de la música en los espacios, para inspirarse y su evolución hoy en día, el como las redes abren el lado artístico de las personas, el valor e importancia de hacer lo que te apasion…
 
How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard. James has plenty of experience marketing…
 
To come up with innovative ideas, we are always told to "think outside the box". However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it's actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can drive marketing…
 
When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment? On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo IS…
 
In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B marketing strategy, by framing …
 
It's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did? Paul Campillo is formerly the Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on b…
 
Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B. On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B tech ma…
 
In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast, we sat down with Kyle Lacy, S…
 
Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments are part of the reason Hopin has a $7.75 billion valuation today. On this episode of the FINITE Podcast, he shared his career journey before Hopin, how he got h…
 
Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category. Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. The FINIT…
 
El crew se prepara para su primer sesión de Finite Radio Show en Rustiko Speakeasy, y antes de irnos, nos sentamos en el FiniteLab a platicar sobre el show, astrologia, speakeasys, los planes a futuro, de que va nuestra temporada de podcasts y radio shows , nuestro propósito como artista, temas existenciales y si realmente existen las coincidencias…
 
Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2. On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021. --- The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesse…
 
In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function 'revenue marketing' offers a solution. On this episode of the FINITE podcast, we spoke with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA. He shared his story of revenue marketing at SMBs to enterprises, and the imp…
 
More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust. On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand publishing and mo…
 
Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy. On this episode of the FINITE Podcast, Alex sat down with Chris Lindsay…
 
We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion…
 
Salesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE Podcast episode, we got the inside scoop as to why it has been made and how, with the VP and CMO, APAC at Salesforce, Leandro Perez. Leandro shares his …
 
On this episode, we're not a B2B marketing podcast. Instead, we're a marketing podcast. Why? Our guest, David Fallarme, doesn't believe in the distinction between B2B and B2C marketing. Listen to the episode to learn David's preference for dividing marketing into more useful types. He discusses what the gap between B2B and B2C looks like within the…
 
Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you'll gain a scope of the 'big data' landscape, and you'll learn how you can enhance your marketing automation and customer platf…
 
Maya Grossman has written a best seller on career development, with a long and successful career spanning some of the largest brands in tech like Microsoft, Google and Canvas. She hasn't just waited for these opportunities to come to her, throughout her career she's made purposeful decisions to exceed and stand out amongst a sea of B2B tech markete…
 
95% of B2B buyers are not in the market for your product or service at any given time. It's a fact. So why spend your precious B2B tech marketing time and resources on convincing people to buy, instead of making your brand memorable for when they're ready to? Learn how to make the case for brand marketing with Jann Schwarz, Snr Director at The B2B …
 
Should you keep your outreach emails snappy? Or should you give detail and specificity? Should you pour your heart out to your target accounts? Or should you maintain stoic rationality? All these questions answered and more in this special FINITE Podcast. We spoke to David van Schaick, CMO at The Marketing Practice and Doug Hutton, Senior Vice Pres…
 
When an organisation evolves, the customer-facing brand can lag behind as it represents values and missions of the past. On this episode of the FINITE Podcast, you'll learn why an organisation might need a rebrand in the first place, how to go about it and what to do after, with reference to Momentive's outstanding example. You'll hear behind the s…
 
Loading …

Краткое руководство

Google login Twitter login Classic login