Лучшие подкасты про Finite (2022)

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere 28:24

9d ago28:24

28:24

Paid social can create quick wins for B2B tech companies looking to scale fast, but it has to be done right, with careful audience analysis, budgeting and measurement. On this FINITE Podcast episode, Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere, shares his tips for B2B marketers wanting to optimise their paid social…

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Our Finite Wisdom

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Ep 06 - 10 Things I Hate About You(r Bathroom Ettiquite) 1:28:53

14d ago1:28:53

1:28:53

The guys do a deep dive on what's acceptable in a public restroom, and recap their trip to the Lone Star State! Join Zeke, Graham, Joe and Ben as they recount tales of old, as well as make new memories, on Our Finite Wisdom!Be sure to check out our social media:Twitter - @OFWPod Instagram - OFWPod Discord - Link is posted on our Twitter**Thank you …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept 24:44

23d ago24:44

24:44

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you'll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform. Adam has scaled a demand gen team of 30, …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace 29:52

1M ago29:52

29:52

In 2022, B2B event marketing is in a state of fluidity, with hybrid, virtual and face-to-face events battling against digital fatigue, and changing audience expectations and behaviour. On this episode of the FINITE Podcast, our guest John Rocker shares his advice for virtual event marketing in 2022. He describes his experience of innovation, gamifi…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix 25:37

1M ago25:37

25:37

For brands in new categories, with disruptive products and complex solutions, sometimes your B2B audience will have no idea what you're talking about when you describe what you offer. In this instance, market education is a necessity. On this FINITE Podcast, Jed Corenthal shares his experience educating the real-time streaming market as CMO of Phen…

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Our Finite Wisdom

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Ep 05 - A Rational, Well-Informed Discussion About Neighbors and Burgers 2:10:56

2M ago2:10:56

2:10:56

The guys tackle the best fast food burgers of all time, discuss neighborhood confrontations, and does Wawa qualify as a fast food chain? All this and more, on the new episode of Our Finite Wisdom!**Special thanks to Phantasm for the theme song**Our Finite Wisdom

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix 29:32

2M ago29:32

29:32

It's an exciting time to be in marketing, when we're navigating this new world of normalised hybrid and remote work, meeting through screens and not knowing the height of someone you've worked with for the past year. Kristi Flores is the CMO at Tektronix, where she manages a global team of 80 B2B technology marketers... virtually. On this episode, …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap 39:36

2M ago39:36

39:36

If you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, sta…

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Finite Radio

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10. Colectividad en el Arte ft. La Feminista Enamorada 1:09:20

2M ago1:09:20

1:09:20

Kate Moonishtar se sienta con el colectivo de La Feminista Enamorada a platicar sobre las mujeres en el arte, la sororidad, importancia de la colectividad en el arte, artistas cucarachos y muchas cosas más...Finite

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Our Finite Wisdom

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Ep 04 - I Think My Pikachu has a Receding Hairline 1:26:58

2M ago1:26:58

1:26:58

Graham, Zeke, Ben and Joe wax nostalgic, debating on the better cartoon channel lineup, discussing why fan theories are so dark, and what celebrity Graham looks like. Join us as we lay out Our Finite Wisdom!Follow us on Twitter @OFWPod***Special thanks to Phantasm for providing the theme song for Our Finite Wisdom***…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS 29:03

2M ago29:03

29:03

The transition from startup to scaleup is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth. However, these constant changes can be overwhelming, especially for small and siloed marketing teams. On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and D…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#94 - Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage 28:51

2M ago28:51

28:51

Product marketing, especially in B2B tech and SaaS, is a tremendous skill. You've got to have yours eyes and mind across the full funnel, research, market and users, sales enablement, revenue drivers, content... the list goes on. No wonder the demand for B2B tech product marketers is high, and salary expectations are higher! Listen to this FINITE P…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#93 - To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science 32:50

3M ago32:50

32:50

"Grow grow grow!" is what all B2B marketers in early stage tech companies are told. This demand lends itself to acquisition marketing, where net new customers mean more revenue and a bigger brand. But what happens when your acquisition activities work? Should you re-prioritise your efforts towards customer retention? Our guest on this episode has a…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd 29:32

3M ago29:32

29:32

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd's transiti…

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Finite Radio

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9. La música nos conecta ft. 2do. Tono 1:19:57

3M ago1:19:57

1:19:57

Argo se sienta con la banda 2do. Tono a platicar sobre sus experiencias como banda al empezar desde cero, la escena local, experiencias como banda, fake managers, el trabajar con tus amigos y muchas cosas más..Finite

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce 33:34

3M ago33:34

33:34

Developers, like many other B2B tech buyer personas, face unique challenges. On this episode of the FINITE Podcast, we talk with Christie Fidura, Director of Global Developer Marketing at Salesforce. Christie gives us the inside scoop into Salesforce's audience relations, and how they speak to specific target personas, offer genuine value and build…

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Our Finite Wisdom

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Ep 03 - So, 50 Eagles walk into a Barcade... 1:31:50

3M ago1:31:50

1:31:50

Gasp in horror over the tales this week, that include am ominous phone call while at a checkout line, a sketchy meeting within a barcade, and what sports do or don't belong in the Olympics. It's Ben, Graham, Zeke, and Joe telling tales of of their past, and catching up on current events, all while offering Our Finite Wisdom!…

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Finite Radio

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8. Eleva tu mente ft. Cristian Aguilar 1:33:13

4M ago1:33:13

1:33:13

Argo se sienta con el Productor - Director - Creativo de contenido audiovisual Cristian Aguilar a platicar sobre la ética de trabajo, trabajar con artistas mainstream, elevar tus estandares, aprovechar oportunidades, encontrar un mentor y muchas cosas más.Finite

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#90 - Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend 31:58

4M ago31:58

31:58

B2B marketers are starting to understand the importance of honouring data privacy practices. However, data privacy practices could lessen B2B companies' ability to understand their website user's habits. On this episode of the FINITE Podcast, we hear from Kate Parker, COO at Transcend. Kate understands how B2B companies can be more transparent in d…

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Our Finite Wisdom

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Ep 02 - Con Heir 2: Curse of the Dark Chocolate 1:30:56

4M ago1:30:56

1:30:56

This week, the boys pitch Nicholas Cage films, discuss awkward childhood memories, and reveal a long running game played between them all. Welcome to Our Finite Wisdom!Our Finite Wisdom

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Finite Radio

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7. La Música Inspira ft. Ivania Smith & Alejandro Lopez (casa elo) 1:08:24

4M ago1:08:24

1:08:24

Argo se sienta con la artista plástica Ivania Smith y Alejandro Lopez fundador de casa elo a platicar sobre el minimalismo, el valorar nuestros sentidos, la importancia de la música en los espacios, para inspirarse y su evolución hoy en día, el como las redes abren el lado artístico de las personas, el valor e importancia de hacer lo que te apasion…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#89 - Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International 30:35

4M ago30:35

30:35

How can B2B tech companies band together to develop creative marketing strategies for disruptive products? On this episode of the FINITE Podcast, James Bridgman, Head of Global Marketing at Pollinate International, shares his experience in collaborative marketing with enterprises like NatWest and Mastercard. James has plenty of experience marketing…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#88 - Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap 30:32

4M ago30:32

30:32

To come up with innovative ideas, we are always told to "think outside the box". However, Joe Davine, Head of Marketing at Globacap, has a different view. He believes it's actually the box that drives creativity. On this episode of the FINITE Podcast, Alex sat down with Joe to discuss how restrictions and processes in creativity can drive marketing…

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Our Finite Wisdom

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Ep 01 - The Milk Masters 1:29:37

4M ago1:29:37

1:29:37

Get acquainted with Ben, Joe, Graham, and Zeke, as they wax nostalgic over odd food habits, figure out what animals they can drink milk from, and trade tails of yore. Welcome to Our Finite Wisdom!Our Finite Wisdom

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Finite Radio

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6. El poder de tus creencias ft. Indra Arrez 1:08:21

4M ago1:08:21

1:08:21

Sam Baé y Argo se sentaron con la creadora Indra Arrez para hablar sobre el poder de tus creencias, convicciones, el como las vibraciones afectan tu entorno, el como afectar la realidad que te rodea y muchas cosas más...Finite

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG 29:09

4M ago29:09

29:09

When large tech enterprises operate across the globe, how can their marketing connect with audiences across regions? Internally, how do colleagues from different countries collaborate in the same working environment? On this episode of the FINITE Podcast, Alex has a chat with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo IS…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis 29:43

5M ago29:43

29:43

In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B marketing strategy, by framing …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform 33:10

5M ago33:10

33:10

It's the hottest debate in B2B tech: should early stage companies invest in brand or performance marketing first? How about starting with 'the high level stuff', like Typeform did? Paul Campillo is formerly the Principle Brand Storyteller and the first marketing hire at Typeform. On this episode of The FINITE Podcast, he shares his perspective on b…

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Finite Radio

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5. Cultura Xalapeña ft. Sinestesia Festival 46:56

5M ago46:56

46:56

Nos sentamos con algunos artistas de la cartelera del festival Sinestesia antes de subirse al escenario para platicar sobre la cultura en Xalapa, el sobrellevar sus proyectos en pandemia, y que podemos esperar de ellos en el futuro...Finite

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#84 - Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit 29:59

5M ago29:59

29:59

Social media is a fundamental marketing channel for B2B tech companies aiming to reach millennials: a demographic that now dominates B2B. On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook. He shares how B2B tech ma…

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Finite Radio

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4. Experiencias Creativas ft. Viewmasters 1:08:12

6M ago1:08:12

1:08:12

Argo se sienta con los productores de video: Viewmasters, Emiliano de la portilla y Gustavo Hampshire a platicar de experiencias creativas é inspiraciones.Finite

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic 27:31

6M ago27:31

27:31

In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast, we sat down with Kyle Lacy, S…

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Finite Radio

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3. Rebelión Musical 54:49

6M ago54:49

54:49

Se sentó parte del crew a charlar sobre significado del arte, artistas, la modernidad para expresar arte y el como las tiendas digitales han afectado a los músicos independientes.Finite

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#82 - Marketing the world's fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin 30:43

6M ago30:43

30:43

Dave Schools was the first hire and marketer at Hopin on the brink of their launch into hyper-growth. His original GTM strategy, marketing tactics and success in the face of pivotal moments are part of the reason Hopin has a $7.75 billion valuation today. On this episode of the FINITE Podcast, he shared his career journey before Hopin, how he got h…

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Finite Radio

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2. Artistas Influyentes 51:16

6M ago51:16

51:16

Argo y Rodrigo Hernandez se sientan en el FiniteLab a platicar sobre el propósito de Finite Radio, festivales en pandemia, conspiraciones y sobre la capacidad de influencia que tienen los artistas sobre sus fans más fieles.Finite

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security 33:23

6M ago33:23

33:23

Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category. Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one. The FINIT…

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Finite Radio

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1. ¿Coincidencias? ft. Finite Crew 1:10:23

6M ago1:10:23

1:10:23

El crew se prepara para su primer sesión de Finite Radio Show en Rustiko Speakeasy, y antes de irnos, nos sentamos en el FiniteLab a platicar sobre el show, astrologia, speakeasys, los planes a futuro, de que va nuestra temporada de podcasts y radio shows , nuestro propósito como artista, temas existenciales y si realmente existen las coincidencias…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2 31:35

6M ago31:35

31:35

Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2. On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021. --- The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesse…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#79 - Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA 32:02

7M ago32:02

32:02

In B2B tech, sales and marketing departments are often siloed and sometimes even in competition. The umbrella function 'revenue marketing' offers a solution. On this episode of the FINITE podcast, we spoke with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA. He shared his story of revenue marketing at SMBs to enterprises, and the imp…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io 30:16

7M ago30:16

30:16

More and more B2B tech marketers are thinking long term about how they can build lasting relationships with their audience. Brand publishing is a way to build those relationships by delivering value and increasing trust. On this episode of the FINITE podcast, Alex and Kathleen Booth, CMO at clean.io, will be diving deep into brand publishing and mo…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#77 - How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau 32:18

7M ago32:18

32:18

Data literacy is a must-have skill for modern B2B tech marketers looking to succeed in their careers. To be able to balance creative ideation with data-backed decision making is critical to ensuring buy-in from the board and innovating a traditional B2B tech marketing strategy. On this episode of the FINITE Podcast, Alex sat down with Chris Lindsay…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep 30:14

7M ago30:14

30:14

We all know that the world of B2B tech is highly competitive, with companies overlapping product functions and audiences. How are B2B tech marketers to help their companies stand out? On this FINITE Podcast episode, Alex sat down with Daniel Frohnen, experienced B2B tech CMO, formerly at Sendoso at now at UpKeep. Alex and Dan have a deep discussion…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce 32:31

8M ago32:31

32:31

Salesforce+ is the new Netflix-style B2B content platform from Salesforce. It hosts high-quality, full length episodes, and redefines how B2B content has ever been thought of before. On this FINITE Podcast episode, we got the inside scoop as to why it has been made and how, with the VP and CMO, APAC at Salesforce, Leandro Perez. Leandro shares his …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#74 - There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot 30:47

8M ago30:47

30:47

On this episode, we're not a B2B marketing podcast. Instead, we're a marketing podcast. Why? Our guest, David Fallarme, doesn't believe in the distinction between B2B and B2C marketing. Listen to the episode to learn David's preference for dividing marketing into more useful types. He discusses what the gap between B2B and B2C looks like within the…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit 29:35

8M ago29:35

29:35

Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you'll gain a scope of the 'big data' landscape, and you'll learn how you can enhance your marketing automation and customer platf…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#72 - Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas 34:02

8M ago34:02

34:02

Maya Grossman has written a best seller on career development, with a long and successful career spanning some of the largest brands in tech like Microsoft, Google and Canvas. She hasn't just waited for these opportunities to come to her, throughout her career she's made purposeful decisions to exceed and stand out amongst a sea of B2B tech markete…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute 32:32

8M ago32:32

32:32

95% of B2B buyers are not in the market for your product or service at any given time. It's a fact. So why spend your precious B2B tech marketing time and resources on convincing people to buy, instead of making your brand memorable for when they're ready to? Learn how to make the case for brand marketing with Jann Schwarz, Snr Director at The B2B …

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions 32:54

9M ago32:54

32:54

Should you keep your outreach emails snappy? Or should you give detail and specificity? Should you pour your heart out to your target accounts? Or should you maintain stoic rationality? All these questions answered and more in this special FINITE Podcast. We spoke to David van Schaick, CMO at The Marketing Practice and Doug Hutton, Senior Vice Pres…

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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#69 - Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive 31:27

9M ago31:27

31:27

When an organisation evolves, the customer-facing brand can lag behind as it represents values and missions of the past. On this episode of the FINITE Podcast, you'll learn why an organisation might need a rebrand in the first place, how to go about it and what to do after, with reference to Momentive's outstanding example. You'll hear behind the s…

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