Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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This is a podcast about things
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Free flowing conversation between Matt and Kayla. Hear what’s on our minds.
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The Good Content Crew is a podcast focusing on discussing, engaging, and ranting about topics and issue in the creative realm. Support this podcast: https://podcasters.spotify.com/pod/show/the-good-content-crew/support
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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Consider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer. In this episode we’ll be covering: Strategically…
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In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, spec…
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What You Really Need to Know About Writing Instagram Captions
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13:20
If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples…
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Ditching the Toxic Advice on Instagram
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If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing t…
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Breaking the Rules of Instagram Marketing
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11:42
How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this…
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Turning Testimonials into Engaging Content for More Sales
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12:27
If you have been wanting to throw out Instagram, please don’t! I know we have seen some crazy shifts on Instagram lately, which means it’s more important than ever to create good content. So let's talk about creating the type of content that gets you sales, because I know you guys are here to make money. Creating testimonial content has nothing to …
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Flipping the Script on Educational Content
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I haven’t been feisty on the podcast yet, but today’s the day. I know you’ve probably heard the algorithm is changing again. Here’s the thing, it’s not that the algorithm is changing, it’s what works is changing, and what you need to know is that Instagram favors engagement. Let's take a peek at the Reels content we created at the Annual Social Squ…
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Let’s dive into what’s working right now on Instagram in May 2024. Here’s the deal, a lot of people are overthinking their content. So today, we’re going to chat about creating conversational content to bring people into your world and how to keep it simple. Did I mention this episode is coming to you from the Social Squad Society retreat in Savann…
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Relatability in Everyday Content with Instagram Stories and Reels
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It’s the end of April 2024 and creating relatable content has been on my mind all week. If you are struggling to post relatable content because you think your life is boring, nothing ever happens, or sharing your daily life just doesn’t come naturally to you, I need you to hear this: you’re not boring, the magic is in the mundane, friend! In this e…
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Selling a Lifestyle, Not Just a Product
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I just got back from my trip to Coachella, where my favorite beverage brand Poppi won marketing, hands down. I know a lot of you have been asking, “what is good content for products?” This episode is definitely for my product people, but if you’re a social media manager, web designer, realtor - anyone in the service industry, you’ll find this helpf…
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Create Shareable Content to Increase Your Reach with the 3 S’s
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It’s April 2024 and everyone is asking right now “how can I get my content to more non-followers?” For the majority of the people I’m talking to, non-follower reach is drastically down, and most of their content is going to their followers. If you are seeing this with your own content, this episode is for you! In this episode we’ll be covering: How…
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The Key to Creating Good Content for Social Media Growth
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One thing you should know is I am really passionate about marketing messaging AND helping people grow on social media. In this episode, I’m getting real about the ever-changing world of marketing and social media, and why being specific in your content is key to your success. So let'e get into what's working right now so you can start creating cont…
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Uncomplicating Social Media through Simple Content
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What I see doing really well on social media right now is simple content, in this episode we’re talking about how you might be overthinking your content and what you can do instead. I’m also sharing the four H's of content creation, with real examples of what I see working right now on Instagram, because keeping it simple really does connect with y…
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Is growing a business and marketing going to be a lot of work? Yes, of course it is! But what I want to do is make your life a whole lot easier by making the process as simple as possible. Stay tuned because I’m revealing exactly what I do to create good content, in less than five minutes. I want to help you create better content, so let’s dive in …
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What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, l…
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Do you ever miss the days where you actually enjoyed showing up on social media? If you’re ready to show up and promote your business without all the extra guesswork and overwhelm, you’re in the right place. Each week we’ll be talking about actionable ideas and strategies that are working right now, so you can actually have fun on social media whil…
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AI in Marketing - An Interview with Peter Mangin
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Google search and its algorithms are changing, and changing quickly. From the Helpful Content algorithm update to new SERP features to Google’s hotly anticipated Search Generative Experience (SGE), Google’s rapid evolution reflects a disruptive year in digital innovation.What impact will this accelerating rate of change have on Google’s users? On m…
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Bracing for the AI Boom - An Interview with Britney Muller
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To make sense of the AI boom in 2023 is to be perpetually behind on the latest news. Advancements are occurring faster than businesses can adjust. Yesterday’s big audacious goals are today’s yesterday’s news. Countless businesses globally are experiencing the disorienting, thrilling changes caused by the AI boom, but few industries are feeling thes…
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What Does 2023 Have in Store for AI in Digital Marketing?
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We speak to Pure SEO founder and CEO Richard Conway and social media specialist agency Socialites founder Wendy Thompson to discuss the profound impacts that mass adoption of AI will have on the digital marketing landscape in 2023 and beyond. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pureseo/message…
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What Does SEO Success Look Like in 2023? Measuring & Monitoring Your SEO Efforts
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When business development managers at Pure SEO sit down with a small business owner or marketing manager, they make clear upfront that SEO is a long game. Search Engine Optimisation, when done the right way, may not yield meaningful results for months—sometimes up to a year or more—but those results are sustainable and robust, delivering ongoing re…
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The Age of Performance Max – What Does it Mean for Your Google Ads Campaigns? | Good Content Episode 05
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In late 2021, Google announced that Performance Max, a comprehensive Ads campaign type that would display ads across all of Google’s seven channels, would replace Smart Shopping and Local campaigns. According to Google, Performance Max “combines Googles automation technologies across bidding, budget optimisation, audiences, creatives, attribution, …
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What is Programmatic? | Good Content Episode 04
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Pure SEO's Megan Leach and Rollan Schott sit down with Auckland programmatic strategist Kaitlin Moeller to discuss the role programmatic can play in your digital marketing efforts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pureseo/message
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Blog Post Best Practices - Good Content Ep. 03
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In this episode, Sam talks to the Pure SEO Content Team Lead about blog posts, and how best to approach them from an SEO perspective. The episode covers generating topic ideas, understanding how much to write, finding keywords, optimising page experience, and taking a user-first approach to writing. For more information, you can also check out the …
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June Core Web Vitals Update - Good Content Ep. 02
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In this episode Sam Mannell (Editor) and Prabin Yonzon (SEO & Content Manager) talk about the recent June Page Experience Update from Google, and how the recent focus on Core Web Vitals is affecting SEO. We focus on the basics of the Page Experience ranking signal, including what is involved, before focusing on Core Web Vitals; three of the seven e…
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Building a Website - Good Content Ep. 01
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In this first episode of Good Content - Pure SEO’s new digital marketing podcast - Sam Mannell (Editor) and Prabin Yonzon (SEO & Content Manager) discuss what it takes to build a website with good SEO in mind from the ground up. We explore all the basics of planning and implementing an SEO-friendly website, including choosing the right hosting solu…
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This is how black holes are formed and what they do!
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On todays episode of the podcast we talk about work/life balance. There is a lot of content on social media being released right now that says you have to work to get to where you are trying to go. Don’t get me wrong, there is a lot of good coming from this, and we will be the first to say that we consume and get value from a lot of this content. I…
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Is Social Media the problem?
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Today we talked about Social Media and the effect it has on both us and others. Is it the problem, or are people the problem? In other news, sign up for our email list! Head over to thegoodcontentcrew.com to sign up!--- Support this podcast: https://podcasters.spotify.com/pod/show/the-good-content-crew/support…
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I'm Not Jealous - You're Jealous!
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This is the Good Content Crew, a podcast hosted by Zach Camp and William Vest. We are Content Creators looking to discuss, engage, and rant about topics and issues in the creative realm. On this episode we talk about Jealousy and the effect it has on Creators. Is it something that will ever really go away? And how do we get past it?--- Support this…
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What is Good Content?
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This is the Good Content Crew, a podcast hosted by Zach Camp and William Vest. We are Content Creators looking to discuss, engage, and rant about topics and issues in the creative realm. In this first episode we talk about what exactly Good Content is, if you should worry about what people think, and if you can make Good Content by accident. --- Su…
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I’m praying to Mercury from now on.
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Matt and Kayla sit down to talk about social media, technology, politics, and retrograde.
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