We're Emily Einolander and Corinne Kalasky and we're mapping the frontier between traditional and indie publishing. We interview people from all over the industry—publishers, marketers, publicists, editors, and authors. Whether they be self-published, small press, or from the corporate Big 5 publishers, we want to hear from everyone! And we also talk some crap in the process, because otherwise what fun would we be? Opinions don't reflect those of our employers. [Theme song by Amy Hakanson | ...
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Episode 80: Clarify Your Message through Storytelling with Karl Becker
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Karl Becker, founder of Improving Sales Performance and author of Iceberg Selling, talks about his books, how they've made a difference in his business and life, and the necessity of being open to surprises during the writing process.Hybrid Pub Scout Podcast
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Episode 79: Why Your Story Needs To Be Told with Dr. Amanda Nell Edgar
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Dr. Amanda Nell Edgar, founder of Page & Podium Press, joins Emily to talk about overcoming impostor syndrome and taking the courageous step to share your story.Hybrid Pub Scout Podcast
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Episode 78: What Copywriting Can Teach You About Writing Books with Kelley Gardiner
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Website copywriter Kelley Gardiner joins Emily to talk about the overlaps between writing clear, attention-getting copy and writing a good nonfiction book.Hybrid Pub Scout Podcast
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Episode 77 - Ali Shaw, Founder of Indigo Editing, Design, and More
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Emily speaks with Ali about her definition of self-publishing versus independent publishing, how Indigo is working to improve the book world, and the exciting process of learning how to produce audiobooks.This episode's transcript: https://hybridpubscout.com/wp-content/uploads/2023/03/Episode-77-Ali-Shaw-of-Indigo-Editing_otter_ai.docx.pdf Find us …
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Episode 76: Joan Conte Of Trans Book Box
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Joan Conte joins Emily to talk about their subscription book box for trans people by trans people.Today's transcript: https://hybridpubscout.com/wp-content/uploads/2023/02/76-Joan-Conte-of-Trans-Book-Box-transcript.docx.pdfFind us on...Our website: hybridpubscout.comTwitter: twitter.com/hybridpubscoutInstagram: www.instagram.com/hybridpubscoutpod/O…
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Episode 75: The Library Of Alexandria
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Chris, Corinne, and Emily discuss the Library of Alexandria and all the things we don't know about it.The Transcript for Episode 75: https://hybridpubscout.com/wp-content/uploads/2023/01/75-library-of-alexandria_otter_ai.docx.pdfFind us on...Our website: hybridpubscout.comFacebook: www.facebook.com/hybridpubscout/Twitter: twitter.com/hybridpubscout…
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Episode 74: Troy Lambert, Education Lead at Plottr
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Emily interviews Troy Lambert, education lead at Plottr, about how the software helps writers plot everything from their novels to their nonfiction books (and even their marketing plans)!Try Plottr for yourself here: https://plottr.com/Read the transcript here: https://hybridpubscout.com/wp-content/uploads/2023/01/Episode-74-Plottr_otter_ai.docx.pd…
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Episode 73: Disability in Publishing
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Founding members of the new 501C3 Disability in Publishing join Emily and Corinne to discuss their mission and their plans for supporting and collaborating with disabled people in publishing.Read the episode transcript: https://hybridpubscout.com/wp-content/uploads/2022/11/73.Disability-in-Publishing_transcript.docx.pdf Find us on...Our website: hy…
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Episode 72: Grimoires!
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This Halloween episode of Hybrid Pub Scout brings you an exploration of Western grimoires: what they were, who used them, and how they were passed from one person to another. Also, we do slightly deeper dives into the Picatrix, The Lesser Key of Solomon, The Petite Albert, and The Grand Grimoire.Read the episode transcript: https://hybridpubscout.c…
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Episode 71: Joe Vallese, Editor of It Came from the Closet
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Joe Vallese joins us to talk about the queer horror anthology It Came from the Closet, which he conceived of and edited with The Feminist Press.Read the episode transcript: https://hybridpubscout.com/wp-content/uploads/2022/09/71-Joe.Vallese-transcript.pdfFind us on...Our website: hybridpubscout.comFacebook: www.facebook.com/hybridpubscout/Twitter:…
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Episode 70: YA Author Sierra Elmore
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Debut author Sierra Elmore talks about self-publishing her Mean Girls remix, Death by Society.Read the episode transcript: https://hybridpubscout.com/wp-content/uploads/2022/08/70-SierraElmore-final-transcript.docx.pdfFind us on...Our website: hybridpubscout.comFacebook: www.facebook.com/hybridpubscout/Twitter: twitter.com/hybridpubscoutInstagram: …
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Episode 69 - Ruthie Hanson
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Emily talks to Ruthie Hanson about her experience running a successful Kickstarter for her upcoming TV project, Ladies of Fortune, as well as writing books, screenplays, and fanfiction.Read the episode transcript: https://hybridpubscout.com/wp-content/uploads/2022/08/Episode-69-Ruthie-Hanson.final_otter_ai.docx.pdfFind us on...Our website: hybridpu…
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Episode 68: Edtech Innovation with Stephanie Argy of ISTE
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Stephanie Argy, editor for the International Society for Technology in Education, reminds us that strides in learning and technology is cause for optimism.Read the episode transcript: https://hybridpubscout.com/wp-content/uploads/2022/07/Transcript.Episode68-StephanieArgy-ISTE.docx.pdfFind us on...Our website: hybridpubscout.comFacebook: www.facebo…
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Episode 67: Sustainable Publishing Distribution with Rachel Done
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The difficult truth is this: book publishing has a heavy carbon footprint and produces lots (LOTS) of waste. Rachel Done joins us to discuss a recent study done in partnership with Portland State University, Independent Book Publishers Association, and Pub West about how we can change the status quo and do right by the environment. Read the study h…
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Episode 66: The Hitler Diaries Forgery Scam
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Content Warning: Discussion of Nazis and neo-NazisShady and unethical journalistic practicesIn 1983, the Stern news magazine in Western Germany, after selling serial rights to publication across the Western world, announced that Hitler's lost diaries had been discovered in the German countryside. Within a few days, Stern was totally discredited, th…
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Episode 65—Katie Fairchild of Radish Fiction
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In the final installment of our fanfiction series, we talk with a publishing professional and fan fiction expert who works in the business of serialized fiction. Katie Fairchild is a marketing associate who uses her expertise in the way fandom audiences read and interact to promote stories on the Radish Fiction app, which is primarily focused on a …
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Episode 64: Claudia Rebaza from the Organization for Transformative Works
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Claudia Rebaza from the Organization for Transformative Works (OTW) joins Emily to talk about their projects—Archive of Our Own, Fanlore, Legal Advocacy, Open Doors, and the Transformative Works and Culture journal—and how such a huge operation stays online.More notes on this page: hybridpubscout.com/organization-transformative-works-interview-ao3T…
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Episode 63: JT Reads the Most Notorious Fanfic of All Time
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JT joins us as we add our entry to the wide world of My Immortal dramatic readings. We also discuss a book-publishing incident that almost solved the mystery of who wrote the notorious fanfic and whether or not they were serious or just trolling.CWsThe My Immortal fic has self-harm, homophobia, and flippant references to AIDS.Read the transcript he…
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Episode 62 — Fanfiction Part 1: An Introduction
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Read the transcript here: https://hybridpubscout.com/wp-content/uploads/2022/02/62.-Intro-to-Fanfic.docx.pdfFind us on...Our website: hybridpubscout.comFacebook: www.facebook.com/hybridpubscout/Twitter: twitter.com/hybridpubscoutInstagram: www.instagram.com/hybridpubscoutpod/Our newsletter: eepurl.com/gfajR9…
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Episode 61: Anthropodermic Bibliopegy Part 2
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In part two of our discussion of Anthropodermic Bibliopegy, Emily and Chris explore the reasons for building myths around books made from human skin, and find it could often be simplified to one or a combination of three motivators: prestige, politics, propagandaContent warnings:- Corpse violation- Medical ethics violations- Abuse of power- Objecti…
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Episode 60: Anthropodermic Bibliopegy Part 1
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In part one of this two part episode, Chris Curran joins Emily to explore the practice of binding books in human skin (aka., anthropodermic bibliopegy). Sounds interesting, you say? Famous last words, we say. Get ready for a whole lot of "yikes."Content Warnings for:Corpse violationMedical ethics violationsAbuse of powerObjectifying the human bodyC…
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Episode 59: From Chaos to Creativity with Jessie Kwak
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There are productivity gurus aplenty online promoting their books, but their advice often leaves the more creative-minded person in the lurch. How can writers, artists, and other creators (cough *podcasters* cough) develop their own systems to make sure they get done what they need to get done? Fortunately, there is a guide that can help creative e…
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Episode 58: Ari Mathae and Denise Morales Soto with A Kids Company About
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What do you do when you need to talk to a kid in your life about a difficult subject but aren’t sure where to start? Enter A Kid’s Company About, a media company built on the belief that kids are ready to have challenging, important and empowering conversations with the grown-ups in their lives. The company has published over 50 books to date, rang…
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Episode 57: Halloween - The Return
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We are overjoyed to return from our extended hiatus just in time for our fourth annual Halloween episode! We revisit some subjects including a murderous writer story from 2018, the Twitter exploits of one Joyce Carol Oates, and spooky dramatic readings of online horror (comedy) stories. We also discuss our favorite horror books from our childhoods,…
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Episode 56: Nicole J. Georges on Her New Podcast "Relative Fiction"
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Imagine that you have spent years believing your father was dead, then a $15 palm reader asserts that your real father is very much alive. Now imagine discovering that this wild statement ends up being true. In her Lambda Award-winning graphic memoir and newly launched podcast, Nicole examines the fallout of making such a world-shaking discovery.Li…
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Episode 55: Immersive Media & Books with Dr. Rachel Noorda and Dr. Kathi Berens
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If you're trying to do research as a book industry professional, you're going to hit paywalls—sometimes paywalls so large that your business is better off replacing NPD with a tarot deck and a crystal pendulum. Enter Dr. Kathi Berens and Dr. Rachel Noorda, who spoke with Emily about their 2020 research on Immersive Media & Books. Using the survey r…
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Episode 54: Author Nicole Wolverton Celebrates Women in Horror Month
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Emily talks with horror author Nicole Wolverton about women in horror, her book The Trajectory of Dreams, and the upcoming menopause-themed horror short story anthology that she is editing with Sliced-Up Press.Our website: hybridpubscout.comFacebook: www.facebook.com/hybridpubscout/Twitter: twitter.com/hybridpubscoutInstagram: www.instagram.com/hyb…
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Episode 53.5: JT Reads Fawn
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[WARNING — NSFW] JT is back for the first time in a while for a new installation of the "JT Reads series." This time he's going dark with a reading from Elaina Jadin and Marie Robinson's "Fawn" (featured in episode 45). Featured impressions include Kermit the Frog, Jerry Lewis, and a generic Corleone attempt from Emily.…
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Episode 53: Interview with Nadia Odunayo — Founder of The StoryGraph
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The StoryGraph is a safer, quieter place on the internet where you can find your next favorite book. Founder and CEO Nadia Odunayo joins Emily to discuss developing this cozy online experience and how input from enthusiastic readers makes everything better.Our website: hybridpubscout.com/interview-nadia-odunayo-the-storygraphFacebook: www.facebook.…
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Episode 52: The Malleus Maleficarum with Chris Curran
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Sometimes readers forget that these cherished bound objects aren't always beacons of goodness and enlightenment in a mad world. Sometimes, in fact, they can be a medium for a 15th century incel to rain down misery and death on thousands of people for hundreds of years!Chris Curran from episode 16 returns to discuss the origins and the general repul…
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Episode 51: Talking Grady Hendrix with Fuckbois of Literature
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Happy almost Halloween, scouts! On this episode, we’re joined by the wonderful Emily Edwards, host of the Fuckbois of Literature podcast, a podcast about the toxic characters you encounter in all your favorite books! (Apparently, Amy March is not a fuckboi (?!)) We also chat about the delightful Grady Hendrix, horror writer and author of Horrorstor…
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Episode 50: Liz Gorinsky and Nellie McKesson
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In this power-packed episode, we welcome back Nellie McKesson, founder of book design software Hederis, and meet Liz Gorinsky, president and publisher of Erewhon Books, a small indie press dedicated to publishing speculative fiction with a literary bent. We chatted with them about the challenges of building innovations from scratch in an industry w…
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Episode 49: Historian and Romance Author Katrina Jackson
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What do you do when you can’t find anything you want to read? You write it yourself. After plumbing the depths of Amazon for erotic romance featuring queer POC and coming up empty, Katrina Jackson took matters into her own hands and started writing her own. More than seventeen books later, we chatted with her about why word-of-mouth is still the be…
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Episode 48: Kimberly Escobar — Owner of Thursday Media Inc.
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In this episode, we chatted with freelance food and lifestyle book publicist and Thursday Media founder Kimberly Escobar about the adorable perils of working from home (specifically, Zoom-bombing kittens), how both traditionally and self-published authors can make their publicists’ jobs easier, and how to do your OWN book PR if you can’t afford a p…
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Episode 47: Geekdom Publishing Pro and Scifi Author Michael R. Underwood
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Our guest this week is Michael R. Underwood, publishing professional, fellow podcaster, and author of the found family space opera Annihilation Aria, out now from Parvus Press. In addition to his years of writing scifi, he's also a former bookseller, sales representative who sold to bookstores across the midwest, and North American Sales & Marketin…
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Episode 46: Margot Atwell — Head of Publishing at Kickstarter
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In this episode, we talk to Head of Publishing at Kickstarter Margot Atwell about why the community crowdfunding platform is tailor-made for authors and why more publishers should be embracing it, why the publishing industry model is broken and suggestions on how to fix it, and why decentralizing the industry is key to making sure that more perspec…
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Episode 45: Finding New Audiences with Elaina Jadin and Marie Robinson
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You’ve self-published a book. Congrats! Now how do you find your readers? On this episode, Emily sat down with prolific romance authors Elaina Jadin and Marie Robinson to discuss just that, along with the best marketing tools you can use to to find--and keep--an enthusiastic army of fans. They also chat about how having a co-author ultimately benef…
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Episode 44: Book Marketer and Publisher Robyn Crummer-Olson
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48:20
In this episode, Emily chats with book marketing coach and newly installed publisher at Ooligan Press, Robyn Crummer-Olson, who works with both self-published and traditionally published authors on project management and book marketing and publicity. We talk about why it’s important for marketers to be honest with authors about just how hard it is …
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Episode 43: Brian and Josie Parker Discuss the Challenges of Creating Books for Black and POC Kids
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Brian and Josie Parker of @believeinwonder_pub speak with Emily about creating and publishing books where all kids—particularly BIPOC kids—can see themselves as heroes and adventurers. We also talk about the difficult feelings and frustrating conversations that they've had in the wake of George Floyd's murder, the difference between brands that pay…
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Episode 42: Literary Agent DongWon Song on #PublishingPaidMe and Decolonization
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This week, literary agent DongWon Song provides insights on the #PublishingPaidMe discussion and why decolonizing—rather than "diversifying"—publishing, really makes a lot of sense if you think about it. He also talks about how to find an agent that is right for your communication style and a writing community that will help you navigate a tough, r…
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Episode 41: How to Design a Book Cover with Olivia Croom Hammerman
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42:00
[PERK ALERT] Sign up for our newsletter and get access to our new free tool: The Hybrid Pub Scout Guide to Picking Your Publishing Path. This nifty tool aims to help you gear up for the frontier between traditional and indie publishing, and deciding which of the two is right for you. Get it right here: https://mailchi.mp/da9486666cc5/hps-guide-publ…
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Episode 40: Brian Palmer on His All-in-One Book Writing App — Scribi Writer's Studio
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We hung out with Brian Palmer (aka B.C. Palmer) for the first time in Hybrid Pub Scout Episode 14, when he came on to talk with Emily and Marie Robinson about managing ghostwriters and writing fantasy and romance. This time, he talks about something he'd already referred to in his first appearance: freeing us all from the iron grip of Microsoft Off…
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Episode 39: Rakesh Satyal — Award-Winning Author and Senior Editor at Atria Books
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This week's interview is with Rakesh Satyal, senior editor at Atria Books and author of the award-winning book Blue Boy and No One Can Pronounce My Name. Since 2001, Rakesh has been an all-in editor while still making time to write and promote his own books. We talk about how he balances his work at Atria, supporting some of our favorite authors, w…
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Episode 38: Greg Gerding — Author and Publisher at University of Hell
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What do you do if you’ve got 30 notebooks full of your writing and no one to publish them? If you’re University of Hell Press founder Greg Gerding, you do it yourself and create a self-publishing empire. The author of seven published books of prose and poetry, Greg’s initial spark for the press came from a weekly reading series he’d hosted at a bar…
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Episode 37: Jessica Reed — Cake Historian
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Hybrid Pub Scout Podcast
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Episode 36: Danny Caine — Author and Owner of the Raven Book Store
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Hybrid Pub Scout Podcast
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Episode 35: Ariele Fredman Stewart
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Hybrid Pub Scout Podcast
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Episode 34: Knowing Your Audience
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Hybrid Pub Scout Podcast
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Episode 33: Live Author Branding Panel
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It’s our very first live podcast AND the very first installment of our “Business of Being an Author” series, held at the lovely Jan’s Bookstore in downtown Beaverton. Emily talks to three women who work with authors on the reg—marketing/PR professionals Mary Bisbee-Beek and Tara Lehmann, and graphic designer Courtney Clarke. They chat about the imp…
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Episode 32: Book Translator Michelle Deeter
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Enter for a chance to win "The Untouched Crime" by Zijin Chen, translated by Michelle Deeter: https://hybridpubscout.com/giveaways/win-untouched-crime/Chinese to English translator and interpreter Michelle Deeter joins us for an episode about the world of literature in translation, during which we learn about Amazon Crossing—an imprint that Amazon …
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