Лучшие подкасты про Irreverent Podcast (2024)

1
Growing an Audience By Betting on the Future With Ai 45:40

4M ago45:40

45:40

In this episode of the Attention Podcast, host Dan Sanchez interviews Andrew Bolis, a marketing AI expert. Andrew shares his journey of building a personal brand on LinkedIn after losing his job as a CMO, emphasizing engagement and networking as crucial elements. They discuss the impact of AI on marketing and content creation, highlighting the pote…

1
Unleashing Your Voice: Personal Brand, Speaking, & Audience Growth w/Nausheen Chen 47:50

5M ago47:50

47:50

In this episode, Dan Sanchez talks with Nausheen Chen about the importance of authenticity and amplification in public speaking. They discuss Nausheen's journey from using LinkedIn as a platform for storytelling to becoming a recognized LinkedIn instructor. They also delve into the challenges of diversifying platforms, the concept of personal brand…

1
The Power of Narrative Podcasts: How Stories Drive Brand Favorability 30:01

6M ago30:01

30:01

Today we have a special interview with Annalise Nielsen. In this episode, we dive deep into the topic of narrative podcasts and how they can drive brand favorability. Annalise shares valuable insights, backed by data collected by Signal Hill Insights, on why narrative podcasts outperform conversational podcasts in building affinity with listeners. …

1
From Lead Magnets to High-End Offers: Driving Revenue with Effective Content Transition 35:01

6M ago35:01

35:01

Welcome back to another episode of the Attention Podcast! In today's episode, we dive deep into the world of audience growth with our special guest, Candyce Edelen. She shares invaluable insights and strategies from her experience in hosting workshops, optimizing outreach on LinkedIn, and creating lead magnets that captivate and convert. So, let's …

1
Lead Magnet Breakthrough: How Simple Beats Robust 18:53

7M ago18:53

18:53

In this episode of the Attention Podcast, host Dan Sanchez interviews guest Ryan Baker about the success he had with his lead magnet. Ryan shares how he created a fully done-for-you client onboarding process in a spreadsheet, which became his top post on LinkedIn. He received a lot of engagement, generated leads, and built valuable relationships wi…

1
The 4 Mistakes Marketers Make With Lead Magnets (& How to Fix Them) 44:56

7M ago44:56

44:56

Alastair McDermott, founder of The Recognized Authority, shared valuable insights about lead magnets and the crucial mistakes many marketers make. In this episode, we'll delve into the four mistakes Alastair highlighted and explore how you can avoid them to create effective lead magnets that drive sales and engage the right audience. Timestamps: [0…

1
Embracing Curiosity: How To Pull Out of Lulls & Find A New Path 41:54

7M ago41:54

41:54

In this solo episode of the Attention Podcast, host Dan Sanchez discusses the challenges of growing an audience on LinkedIn and shares his recent findings. He emphasizes the importance of consistency, even during low points, and advises creators to try new approaches and topics to engage their audience. Sanchez discovers that posts backed by eviden…

1
The Power of Organic Marketing w/Justin Rowe 41:54

7M ago41:54

41:54

Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez and today I'm talked to Justin Rowe who is the Founder at Impactable about the power of organic marketing. Timestamps: [00:02:58] Growth audience led to restaurant investor partnership. [00:04:14] Restau…

1
Niche Design: Differentiation, Language, and Building a Point of View 56:15

8M ago56:15

56:15

Welcome back to the Attention Podcast, where you'll learn how to gain and retain the attention of your buyers to grow an audience. I'm Dan Sanchez and today I talked to Nick Bennett who is the Founder at Harness & Hone about Niche Design. Resources Mentioned: Agency Niche Design Playbook » Timestamps: [00:00:05] Newsletter disputes niche design's e…

1
Pioneering a B2B Media Brand To Build Affinity w/Obaid Durrani 49:26

8M ago49:26

49:26

Today, I had the privilege of interviewing Obaid Durrani, Head of Content at HockeyStack. We delved into the intricacies of content creation, the importance of having a centralized platform, and the transformative power of data. Join me as we explore these compelling insights from Obaid and learn how you can harness the potential of content creatio…

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Audience Growth Through Visual Storytelling w/Kacy Maxwell 39:36

8M ago39:36

39:36

Welcome back to another episode of Audience Growth School! I'm your host, Dan Sanchez, and today we have an incredible guest with us. Kacy Maxwell is an expert in the art of sketchnoting and visual note-taking, and he has successfully built a strong audience through his captivating content. Today, Kacy shares his journey, strategies, and valuable i…

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Audience Growth Via Content Creation Automation w/Stephen G Pope 42:51

10M ago42:51

42:51

In this episode of Audience Growth School, host Dan Sanchez interviews Stephen Pope, a content creation automation expert that shares his insights on building an engaged audience and optimizing content creation processes. Timestamps: [00:01:38] LinkedIn is more of a networking platform, not a creator platform. TikTok and YouTube are where the user …

1
Mastering the Art of Engagement To Grow an Audience w/Mason Cosby 52:13

10M ago52:13

52:13

In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder. Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience. He also discusses the value of deep relationships and the impact of the podcast on his caree…

1
Wokeness: The Meaning and Impact of a Controversial Term 1:36:10

1y ago1:36:10

1:36:10

Wokeness is a term that has become increasingly prevalent in recent years, particularly in the realm of social and political discourse. At its core, the concept of "wokeness" refers to a heightened awareness and sensitivity to issues of social justice, particularly those affecting marginalized communities. This can include issues such as race, gend…

1
How B2B Marketers Should Define a Company's "Audience" w/Jason Widup 26:18

2y ago26:18

26:18

In this episode, Dan Sanchez talks to Jason Widup who is the VP of Marketing at Metadata.io. We cover: - How others define audience - Jason's definition of audience and community - The future of audience growth and community building in B2B marketing Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on you…

1
The Power of Thought Leadership in B2B Audience Growth w/Pete Larkin 30:52

2y ago30:52

30:52

In this episode, Dan Sanchez talks to Pete Larkin who is the Senior Director of Marketing at Anglepoint. - The definition of thought leadership - His four quadrants of thought leadership - How thought leadership impacts audience growth Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podc…

1
Gong's Process For Shipping Consistent Creative Content w/Sheena Badani 27:29

2y ago27:29

27:29

In this episode, Dan Sanchez talks to Sheena Badani who is a Senior Director Of Marketing at Gong. - Creating a culture of creativity - Identifying clear owners for ideas - How they test ideas before fully launching them Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcast player so t…

1
What a Podcast Marketing Strategy Should Look Like w/Carey Straetz 26:58

2y ago26:58

26:58

In this episode, Dan Sanchez talks to Carey Straetz who is the Head of Demand Generation at Mode Analytics. They cover: - The podcast she helped launch at her last company - The paid media and creative elements they used to promote it - The proper elements of a marketing plan to execute it Thank You For Listening to the Attention Podcast! Don’t for…

1
Step-by-Step Process for Distributing Your Content Into an Existing Community w/Micah Zayner 18:15

2y ago18:15

18:15

In this episode, Dan Sanchez talks to Micah Zayner, a Senior Marketing Manager at Courier. They cover: - How to find the right communities. - Micah's early mistakes in integrating into those communities. - The key results he's seen by getting his content accepted.Danchez

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The Difference Between Content Marketing and Building a Media Company w/Kathleen Booth 25:00

2y ago25:00

25:00

In this episode, Dan Sanchez talks to Kathleen Booth who is the VP of Marketing Tradeswell. - How Kathleen is now approaching audience growth. - What it means to be audience-focused. - And the one thing you have to accomplish to build a successful media brand. Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow…

1
Advice For Managing the Creative Ideas of Your Team w/Mark Jung 34:19

2y ago34:19

34:19

In this episode, Dan Sanchez talks to Mark Jung who is the VP of Marketing at Dooly. - Dooly's MVP model for content - How he ranks creative content ideas - And the advice he would give to his past self before building a media empire Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your favorite podcas…

1
How to Grow Your Audience by Engaging With Reddit w/Thomas Igou 32:13

2y ago32:13

32:13

In this episode, Dan Sanchez talks to Thomas Igou who is the Head of Content at GetAccept. They discuss: - Different definitions of community - How to engage with Reddit - The insights people are missing from ignoring channels with anonymous users Thank You For Listening to the Attention Podcast! Don’t forget to hit Subscribe or Follow us on your f…

1
How Fleetio Generated 200+ leads Through YouTube In One Month w/Lori Sullivan 23:36

2y ago23:36

23:36

In this episode, Dan Sanchez talks to Lori Sullivan who is the VP of Marketing at Fleetio. - Fleetio's approach to YouTube - Their content production process - The results they've seen from the channel so farDanchez

1
From B2B Marketing to Media Company And Back Again w/Chris Stephenson 30:39

2y ago30:39

30:39

In this episode, Dan Sanchez talks to Chris Stephenson who is the VP of Marketing at MedRisk. - Three major operational differences between content marketing and what a media company does - The one major factor between content from a media company and marketing department - What advice he would give his past self if he had to do it all over again. …

1
How to Destroy Distractions for Your Marketing Team w/Charlie Riley 26:28

2y ago26:28

26:28

In this episode, Dan Sanchez talks to Charlie Riley who is the VP of Growth at Havoc Shield. They talk about: - Four ways to create more white space to do deep work. - Why most marketers are failing to execute the basics. - How he is creating focus for his marketing at Havoc Shield.Danchez

1
How and Why Growth Hacking Can Build an Audience w/Lauren Patrick 16:39

2y ago16:39

16:39

In this episode, Dan Sanchez talks to Lauren Patrick who is the VP of Marketing at Curricula. What growth hacking really is and where it came from. The massive gains Curricula has seen to their owned media because of these hacks The process others can use to find themDanchez

1
Power of SEO Applied to Audience Growth w/Brian Robinson 24:19

2y ago24:19

24:19

In this episode, Dan Sanchez talks to Brian Robinson who is the Director of SEO at EverCommerce. - The role SEO can play in attracting an audience for other channels - How SEO can build an audience by itself - What most people miss when it comes to SEODanchez

1
Two Marketers Talk Media & Audience Growth Trends w/Justin Schmidt 38:44

2y ago38:44

38:44

In this episode, Dan Sanchez talks to Justin Schmidt who is the VP of Marketing at Capacity. They discuss: - The emerging trend of B2B companies actually becoming media companies - Dan pitched his idea of having two separate websites to Justin - Justin also shared some fantastic nuggets on how to convert more traffic…

1
The True Cost of Building an Audience Growth Engine w/Andie Ostrowski 31:32

2y ago31:32

31:32

In this episode, Dan Sanchez talks to Andie Ostrowski who is the Director of Marketing at Team Genius. In the episode we talk about: Her first failed attempt at turning her marketing department into a media company What it takes to gain true traction on a channel The story behind their success at Team Genius…

1
Overcoming Perfection, Forgoing Polish, & Starting Your Content Journey w/Michael Hartmann 26:46

2y ago26:46

26:46

In this episode, Dan Sanchez talks to Michael Hartmann who is the Senior Director of Marketing Operations at Informa Markets. We talked about the most common obstacles around building an audience: - Overcoming perfectionism - How he collects feedback - The process for getting betterDanchez

1
Stop Trying to Make Your Messaging Perfect (Do This Instead) w/Caitlin Cassady 25:07

2y ago25:07

25:07

In this episode, Dan Sanchez talks to Caitlin Cassady who is the Director Of Strategic Communications at Formation. They discuss: - What to do rather than perfect your messaging - How to collaborate with others without watering down the messaging - How to integrate your message into your audience growth initiatives…

1
The Systems You're Lacking to Scale Audience Growth w/Lisa Hackbarth 26:56

2y ago26:56

26:56

#sweetfishpodcastDanchez

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How Privy Passed 15K Podcast Downloads Through Better Distribution w/Daniel Murphy 32:32

2y ago32:32

32:32

In this episode, Dan Sanchez talks to Daniel Murphy who is the VP of Marketing at Privy. We talk about: What a winning distribution plan looks like How to get the most out of what you currently haveDanchez

1
Audience Growth As Modern Public Relations w/Cassidy Shield 31:22

2y ago31:22

31:22

In this episode, Dan Sanchez talks to Cassidy Shield who is the SVP Marketing and Sales of at Narrative Science. In this episode we cover: What you can expect with traditional media What Narrative Science with a combo of paid ads, events, and organic social to build an audience How owned media led to more earned media…

1
Pay to Play: How to Advertise Your Way to Audience Growth w/Adam Shaw 17:24

2y ago17:24

17:24

In this episode, Dan Sanchez talks to Adam Shaw who is the Head of Demand Generation at Intentwise about paid media in audience growth. You will: - See how much budget to spend on paid for audience growth. - Get some inspiration of what kind of creative to test. - Grow your audience today with his best tip for getting started…

1
How Taking Big Swings With Creative Content Pays Off w/Elena Hengel 18:01

2y ago18:01

18:01

In this episode, Dan Sanchez talks to Elena Hengel who is the Director of Marketing at Marketing Architects about the importance of taking big swings with your content marketing rather than making continuous safe bets. In this episode you will learn: - How they took a break from social and blogging to write a book. - The impact that book had on the…

1
Are Solo Creators Better at Building an Audience? w/Mj Peters 33:33

2y ago33:33

33:33

In this episode, Dan Sanchez talks to MJ Peters who is the VP of Growth at Refine Labs about whet her solo creators are strong audience builders than businesses. Together they explore: The pros and cons of each How businesses can tap into the power of individualsDanchez

1
The Next Phase of Audience Growth 0:52

2y ago0:52

0:52

In this episode, Dan Sanchez wraps up season one and previews whats to come with season two.Danchez

1
The Two Channel Rule (& How It Can Simplify Your Life) 9:20

2y ago9:20

9:20

In this episode, Dan Sanchez talks abou t how the two channel rule has changed the game for his audience growth and why you should be serious about dropping all other channels but two.Danchez

1
Why Every B2B Company Needs Two Websites 10:19

2y ago10:19

10:19

In this episode, Dan Sanchez shares his controversial point-of-view and challenges listeners with five reasons why they should consider building a second website for the bulk of their content marketing.Danchez

1
Audience Growth Vs. Community Building... They're Not the Same 10:45

2y ago10:45

10:45

In this episode, Dan Sanchez talks about the differences between audience growth and community building as well as how they can come together to serve eachother.Danchez

1
Premise Based Channels (The Missing Ingredient To Your Channel) 10:16

2y ago10:16

10:16

In this epsidoe, Dan Sanchez shares one of his favorite content lessons he learned from Jay Acunzo that transformed how he approaches every content channel. It's what makes your content unique and it's the missing ingrediant you were looking for to make all of your channels remarkable.Danchez

1
The Audience Growth Flywheel & How to Implement It 14:52

2y ago14:52

14:52

In this episode, Dan Sanchez talks abou t the internal framework that Sweet Fish uses to grow the podcast audience's of their customers. This episode includes: How to optimize content to increase it's stickiness Where to advertise your show How to insure new visitors subscribe and stayDanchez

1
Forget "Product-First". Become an Audience-First Company 10:26

2y ago10:26

10:26

In this episode, Dan Sanchez borrows an other concept from the startup world to uncover why audiences grow. He takes the popular company methodology of "product-first" and goes one step farther and applies the thinking to audience growth. You'll learn about: The pros and cons of being a "product-first" company How starting a company with an audienc…

1
Why Your Audience Doesn't Grow & What to Do About It 11:35

2y ago11:35

11:35

In this episode, Dan Sanchez talks abou t the main problem behind most content channels that stops audience growth. He calls it the lack of the media/market fit. Listen in to see how Dan applies a concept from the startup world to content channels to unlock growth.Danchez

1
Audience Growth is the Future of Marketing w/James Carbary 33:44

2y ago33:44

33:44

In this Episode, Dan Sanchez talks with James Carbary who is the CEO of Sweet Fish about the origin story about this podcast. They cover: The growing trend of audience growth Why they think audience growth is the new marketing The intentions for the showDanchez

1
TRAILER: Your Attention Please 2:38

2+ y ago2:38

2:38

Listen to hear what to expect to this show.Danchez

1
The Ferocity of Leadership 28:13

5y ago28:13

28:13

Today we talk about having a driven leader rather than an apathetic individual. Apologies for the last part, I had a bit of trouble getting the recording to stop and I was too tired to cut that part out.

1
The Importance of Communication and Layered Communication 33:48

5y ago33:48

33:48

Why is communication important and how can it be effective? Listen in and here a small ramble of how layered communication can help shorten the chain of information loss.

1
Knowledge is power: Information and Tactics 26:45

5+ y ago26:45

26:45

Information is extremely important when you encounter problems. Today we'll look at why certain information helps us know what to do and how knowing what to do can give us an edge.

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Irreverent Podcast

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