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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days. Check it out here! (1:10) First You Must Solve A Problem (2:08) Growing Predictably (3:17) Ad Strategy and AI Software A…
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A great hook is everything in today's short attention span social media world and in today's episode, I want to give you 12 proven hooks that help stop the scroll and boost your engagement. I'll give you reasons why these hooks are effective and if you DM us, we'll give you 75 more to use! Time Stamps: (0:50) Why A Good Hook Is So Important (2:22) …
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If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crush…
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The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's b…
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Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable. Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertaint…
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In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2. In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single da…
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Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term. Time Stamps: (0:50) Quick Story First (1:17) Breaking Down the L…
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After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it come…
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If you've been frustrated recently about the lack of social media engagement, I have some bad news… it's only going to get worse. Not only do we have good news but we are bringing the direct solution to this problem to you after helping 4,000+ coaches just like you. In this episode, I'm going to explain how our IFCA IG Growth Funnel works, why you …
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Quick perspective episode today on something I love about one of my favorite musicians Russ and how he got his start in the music business. He was absolutely relentless in contacting other artist's and managers and was never deterred by no's and there's a lot we can learn as health and fitness coaches from this approach. ---------- Whenever You’re …
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If you're wanting to make 7 figures or even 6+ figures helping people in the fitness industry, take it from us, there are only 2 ways of doing this that doesn't require being a constant dancing bear on Instagram or an elite skillset when it comes to content and marketing. I want to share some of the most popular ways to make money in the fitness in…
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I was recently interviewed by Angela Duncan on the Empower HER Money Podcast and it was such a great conversation that I wanted to bring it to everyone here on the Fit Biz Podcast! We talk about my upbringing when it came to money, leaving safety of the 9-5, the mentor mindset, what's next for IFCA, and more! Time Stamps: (0:21) Guest On Empower HE…
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In 2024, you don't have to choose between being a sole caretaker for your child or being the full time CEO. We have so many examples inside of IFCA of women crushing it both in their business and in their child's lives and I wanted to bring on two mom's who work inside of IFCA that exemplify this and speak on this topic. Joining me today I have our…
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I used to think DM Outreach was the most scammy thing you could possibly do as a coach and I would spend so much time avoiding it doing other things that weren't building my business. After working with thousands of coaches, we've come up with the solution to DM Outreach and I'm going to share the whole system with you in today's episode. From mind…
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If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our …
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We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today! Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team…
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If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not t…
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This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this s…
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In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series... Why the hell not right? After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples" Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you h…
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If you need an influx of cash into your business and you've been showing up on social media consistently, today's episode is ABSOLUTELY for you! I'm going to go over what we teach our client's inside of IFCA and give you 3 strategies on social media to get people's attention and have them engage with you. I have a bonus homework assignment at the e…
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If you feel like you're struggling and you're having a bad week, month, or even year, I am here to tell you that you're not alone. I've done my best to share my up's and down's in life and business and I've been going through it recently. What I've is that the more I focus on the process and my personal growth, the less suffering I tend to have. Li…
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Have you been wanted to raise your prices but haven't pulled the trigger yet? Having doubts about whether you feel worth that much or if your program is that valuable? We've been there too and in today's episode, I want to give you 5 ethical reasons to raise your prices starting TODAY and why it will be impactful to both your business and your clie…
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Before IFCA, I started my own fitness coaching business back in 2013 and coached over 3000 individuals (and at points 200 at one time). It was a lot but I didn't know any better at the time and I learned a lot in the process so on today's episode, I want to share my 5 biggest lessons that I believe will benefit you most in your business from a coac…
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In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means high…
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Calling all Physical Therapists and Health Professionals: one of our IFCA students Josh is crushing it so far and we wanted to bring him on the podcast to talk about his experience and success! Dr. Josh Elzey is the CEO and Founder of ROI Fitness Academy and he too initially had some fears and skepticism around investing in himself. Listen in as we…
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Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventua…
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Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole pi…
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Continuing our 5 biggest roadblocks health and fit pros face when building. a business, we'll cover the last 3 in this Part 2. Definitely check out Part 1 if you haven't already and expect to learn more about backend offers, lead generation and paying for leads, starting ads before you feel ready, and more! Time Stamps: (1:12) Backend Sales and Cap…
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Feel like you're running up against a wall but not sure exactly what it is? Are you a beginner coach struggling with whether you have what it takes to do this? These feeling are completely normal and every coach goes through them and today's episode will help you identity these roadblocks and create steps to move past them. We're joined by IFCA's h…
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During our Transform2gether days that later became T4E Systems, we made 5 critical shifts that took us from 10k months to 100k months and if you are looking to do the same in 2024, don't miss this episode. We'll talk about why you need to remove yourself from coaching and step into the CEO role, the importance of lead magnets and your email list, e…
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Want your content to convert followers into clients lightning fast? On today's episode, I'll breakdown what has helped thousands of IFCA clients along with our social media pages, what converts the best, types of posts, why you should be posting everyday if you're a beginner, and more! Time Stamps: (0:06) Posting Content to Gain Clients (1:15) Taki…
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Another year has passed and a lot of lessons learned in 2023. For our 500th episode, we wanted to come together to discuss our biggest f*ck up's and wins over the last year, talk about our investment property in Georgia, parenting and constant changes, a parenting productivity hack Jordan uses to stay hydrated, and more! Time Stamps: (1:17) From Fa…
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Do you know the true power of your subconscious? Have you ever been interested in learning more about NLP? Today's guest has an incredible story we are excited to share with you! Amanda Bybel is a mindset expansion expert that helps coaches stand out online, amplify their impact, and make bank as a credentialed coach. We discuss Amanda's story, how…
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Wrapping up our 2 part series on running ads, I want to share what you should be tracking so you know if your ads are "working" or not. You'll probably have to listen to this one a couple times but what get measured gets managed and this could be the key to your business growth in 2024. Time Stamps: (0:37) Part 1 Recap (5:13) Spend Percentage (6:17…
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If you've been on the fence about running ads and want to know when it's viable to start, today's episode (and the next one) is for you! I talk about why most business coaches don't talk about ads, what you should have solidified in your business prior to running ads, and why investing in attention is so effective. Time Stamps: (0:26) When to Start…
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Feel like you're constantly hitting a ceiling? When good things happen in your life, do you go do something stupid for no reason? You're not alone as this is very common but solvable (kinda). I want to share with you 3 ways I've been working on this and while I don't think I'll ever truly solve it, they have helped a lot and hopefully they help you…
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Statistically, student or client failure is unfortunately inevitable the bigger you grow but there are things both from a mindset perspective and an operational perspective to minimize its effect on your business. I want to cover some of our biggest mistakes, why you should track everything for refund disputes, be aware of your emotional composure …
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Over the past weekend, we had our IFCA event in Scottsdale and one of our amazing speakers was Brock Johnson (you've probably seen him on Instagram). We learned so much from Brock that we wanted to share some of his top tips and strategies with you to grow your Instagram and grow your engagement in 2024 and beyond. Time Stamps: (0:50) Our Event Thi…
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Even the darkest of times can lead to superpowers later in life and our guest today is a living example of that. Returning for his 4th time, Brad Jensen, Owner of Key Nutrition and The Next Level Experience, joined our IFCA community as a guest speaker and we wanted to include the interview portion on the podcast today. If you haven't heard Brad's …
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One of my favorite topics to talk about is conversions and I have noticed a pattern of two costly sales mistakes while reviewing sales calls that I want to talk about today. Setting the intent for the call and not asking enough chunking down questions could be costly you sales. I'll explain in depth what these mistakes consist of, how to avoid them…
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Do you have a lead generation problem or a lead nurture problem? Many students within IFCA or DM's we receive ask this question and struggle with this topic. If you are as well, this 3 minute episode will give you clarity on lead generation, lead nurture, and where the constraint is in your business. ---------- Whenever You’re Ready, Here Are 5 Way…
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Wrapping up our 3 Phases to 7 Figures series, this is where it all comes together and where scaling truly happens. I'll explain the major constraints around this phase of business, explain more advanced marketing tactics including paid advertising and SMS marketing, KPI's for setters, and more! Time Stamps: (0:40) The Scaling Phase (0:58) Previous …
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In Part 2 of our 3 Part series, we're going to cover how to get to consistent 10-20k months in your business, what is in your way of achieving that, and solutions for this phase specifically. Once you reach this phase, understanding the entire prospect to client timeline is imperative and having each piece dialed in is a non-negotiable. This is als…
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If you're wanting to start, build, or scale your online coaching business in 2024 and beyond, this is where we believe you should start. In Part 1 of a 3 part series, I want to take you through the essentials of going from 0 to 5k consistent months, what you need to focus on, and give you some examples of students in our Impact Fitness Coaching Aca…
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You might notice a different voice on the mic today and you'd be correct! Travis Dalrymple, Director of Client Success here at IFCA, interviews one of our badass students Kacey Mallon. Kacey started in-person training, switched to online but had trouble with lead generation, her offer, and other essential components to her business. Now, she's got …
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Your time is valuable regardless but as a CEO, your working hours are precious and should be allocated to the best of your ability. I want to share with you the 4 things you should spend all of your time on as a CEO, define what a CEO actually is in a business, why firefighting is nonstop, and more! Time Stamps: (0:32) The 4 Things To Spend Your Ti…
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As the title suggests, Ethan's story is wild and he has lived many lives and iterations including now being a Success Coach for IFCA. He too was in your position when it came to mentorship. Skeptical and not sure who's legit or not. We cover all of his mentorship experience, story, and more in this episode! Time Stamps: (2:03) The Savage Gentleman …
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If you listened to last episode, you know I talked about what I believe is the number 1 thing to work on to become a millionaire CEO and that is your character. You might have left scratching your head or eagerly anticipated this episode, wondering "how do I do that?" We will break that all down in this episode! I want to share with you John Wooden…
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I (Erin) recently shared a presentation at our Legacy retreat all around what it actually takes to be a 7 figure CEO and wanted to share the highlights and biggest takeaways with you! I'll be honest though, you may not like the answer. If you're willing to face the reality and do what's necessary though, allow this 2 part series to be your starting…
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While generating 27 million dollars since 2017, I've been able to stay pretty jacked in that time and it wasn't by accident. I take my health and my body seriously as one we are in the fitness and health space but more importantly if we don't have our health, we have nothing. I want to share my entire fitness protocol including training, nutrition,…
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