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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved. An online fitness coach offering exercise, nutrition, and mindset…
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There are ways to copy what's working right now when it comes to content that isn't stealing… not quite. We aren't talking about straight plagiarism. That's for scumbags. We are talking about iterating on what's working and formatting it to your offer and audience using ChatGPT. In this episode, we'll go through what's been working well for our stu…
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You've done all the work to bring a potential client to the table and you are now at the part of the conversation where many inexperienced coaches fumble the bag. If you want to sit on the same side of the table as the prospect and actually help them, listen to this episode. I'll break down a way you can have a clear and honest conversation about f…
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Excited for you to hear this conversation with two IFCA clients Justin and Amy who are doing incredible inside their coaching business while running another business. They are not new to entrepreneurship and with some tweaks working with us, they have skyrocketed. Listen in as we discuss why KPI's and data are king, the impact of knowing your ideal…
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I get it… you want to be there for your clients 24/7 and give them an incredible experience with you. This will ultimately lead to burnout and resentment as I've seen it so many times with our clients and myself a few years ago. What's the solution to this? Systems. We want our clients to eventually be self-sufficient and the three tier system I am…
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If you are thinking about hiring a coach or have been burned in the past but thinking about giving coaching another shot, don't miss this episode. Erin and I want to tackle the topic of why trust is declining in the coaching space, what we are doing as a company to fight against shitty coaching programs, why some negative reviews are actually great…
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There's no better time to get in front of new eyeballs organically and we're seeing it with our 450+ clients inside of IFCA. In today's episode, I'm going to share with you the 3 types of posts Instagram is prioritizing right now, examples of each from a coaching perspective, and share with you a way to get our epic prompting cheat sheet to further…
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Before Erin pops and goes on maturity leave, we wanted to do a fun type of episode because we know you are here for education but sometimes you just need some humor and entertainment too. Lay back and listen to our opinions on sex during pregnancy, taking shrooms, staying in contact with your ex's, and more! Time Stamps: (0:40) Laugh and Judge Us T…
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If you want to stop constantly stressing about where your next client is going to come from, listen up! I am going to share how important client retention is to your coaching business, explain the math, and give you a powerful 3 tier system to know exactly how every single one of your clients are doing on a daily and weekly basis that will forever …
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If you're getting stuck at 30 clients by yourself or if your team is getting stuck with fulfillment around 50 clients, we have a system to share with you. After many years of battling the same issue within T4E systems, we built a 3x3x3 system that allowed our coaches to work with 60-80 clients without burning out. Listen in as I explain the system …
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Solve rich people problems. You get to charge rich people prices. If you've ever wondered how you could sell a 10k coaching package, don't miss this episode. I'll share how to attract 2% buyers, why raises your prices raises the value of your program, how to sell, market, and build this offer, and more. Time Stamps: (0:12) Recent Conversation with …
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I wanted to share a quick mindset shift episode and a story I recently told at our 7 figure mastermind retreat all about how we look at the journey of entrepreneurship. Don't want to spoil anything here but I hope this inspires you whenever you listen to it. ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Jo…
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In today's episode, we’re diving into one of the most important and most terrifying parts of growing a business. Raising your prices. But not just raising them, raising them without losing a single client. I’m going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a …
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As promised via our last episode (definitely check it out if you haven't), we're going to be talking about Instagram stories and how to show up on them to not only show a more authentic side of you but also covert viewers into clients using this framework. Time Stamps: (0:11) Using Instagram Stories (1:15) The Stories Weekly Framework (3:45) Two Bo…
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Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offe…
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For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's…
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This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day …
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If you're tired of getting ghosted in the DM's and you are about ready to give up when it comes to DM outreach, listen to this episode. Trust me, I've been there. It's demoralizing after awhile but we found a two message solution that gets people to respond and you can do it acting like an actual human who cares and wants to provide value and a eff…
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It's time you start using AI if you haven't been and it's time to upgrade how you use it because this shit is getting wild and it's only the beginning. In today's episode, I'm going to share the best ways to use AI right now for your online health coaching business and even your life outside of work. Time Stamps: (0:36) Using ChatGPT For Flights (1…
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If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free mas…
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Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk but I know your time is valuable. In today's episode, we're going to cover testimonials…
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In a past episode, I talked about how to recruit, interview, and hire A level talent. That was only part of the equation because growing and keeping them will be the reason your company thrives or merely survives and operates like all the others out there. In today's episode, we're going to cover the essentials on how to develop and lead your team,…
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We all know the best way to overcome objections is to not have them in the first place (which we will get into how to show up better for yourself and why that's so important) but when they do happen, it's important to have some strategies and tactics in your back pocket and what I'm going to share with you today made us and our IFCA clients thousan…
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You can make connections and find potential clients anywhere (you can even make money while your wife gives birth). As health and fitness coaches, it's important to remember that our job is to help those live their best lives and the statistics don't lie: we are far from that reality as a society. We need coaches like you to improve the lives and f…
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A great business is built for great people by great people and finding and hiring A+ level talent is what separates the good from the exceptional companies out there. We've done our fair share of hiring over the years and I wanted to share my insights and thoughts with you on today's episode. Whether you are making your first hire or your 30th and …
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As coaches, it's our job to turn obstacles and problems into solutions in our prospects and customers minds and lives. If this isn't evident in your marketing and your messaging, you're probably scaring people away. In today's episode, I'm going to explain 6 marketing hacks you can start using today to attract your ideal clients and give them what …
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It's been a long time since Erin and I recorded a podcast together and we (I) thought it'd be fun to do a quick round of Big Facts or B.S. when it comes to starting and scaling your online fitness business. Let us know if you enjoyed this style of episode! Topics include: - Big Fax or Bullshit - Health Coaching Industry Too Saturated? - Zero Dollar…
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If you are a mom and you want to take your online coaching business from side hustle to full time, this is a can't miss episode! We shared a portion of this episode in Episode 609 and wanted to share the rest with you on today's episode. Victoria is a fitness and nutrition coach for ambitious women over 30 with 18 years of experience. In this episo…
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In Part 2 of this series, I want to cover 10 simple ways to upgrade your coaching through community building, premium content upgrades, retreats, leveraging AI, and more! As fitness coaching grows in the marketplace, it's incredibly important to have an elite product that not only brings in new customers but retains current customers who love you a…
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If you aren't using client surveys in your business or you want to upgrade this part of your business this year, this is a can't miss episode and podcast series. You are missing out on so much data and feedback from your clients to make your product elite and that's what will separate coaching companies in 2025 and beyond. I'm going to share the cr…
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I recently had our IFCA student Victoria Hartcorn on the podcast and about halfway through the interview, she dropped so much knowledge when it came to money, faith, and why God wants us to make a lot of money that we wanted to create an entire episode on it. Money mindset issues are hard enough to manage and work on and we hope this lens helps you…
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I've tried a lot of productivity tips and tricks and have learned a lot the hard way and I don't want you to go through what I have. In today's episode, I'm going to give you 3 productivity hacks and mindset shifts to get more done in less time and be the CEO you need to be. I also have an incredible opportunity ending on Sunday you'll want to hear…
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We had our good friend and upcoming Legacy retreat speaker Ian Stanley on an IFCA community call and we wanted to share some of the highlights with you in today's episode. We'll cover how to be less boring in your marketing, why you should take the stick out of your ass and lighten up a bit, why email is still crushing to book calls, and more! Time…
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Different style of episode but one we think you'll find really valuable (let us know if you do!) and that is answering questions from coaches just like you on topics around lead generation, sales, client contracts, leadership, and more! Time Stamps: (1:54) Advice On Cold Outreach and Lead Generation (6:32) Letting Client’s Out of Contracts (9:34) S…
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Avoiding massive mistakes in your business might be more important than the huge wins you get throughout your business career. I want to talk about one instance we almost did and why hiring mentors who have been there and done that is the easiest decision to make if you want to succeed long term in business. While Alex Hormozi squashed my dreams of…
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As you gain more and more experience with sales, you'll come to realize there is a lot of nuance sales veterans understand that amateurs simply do not yet. One of those nuances is sales tonality and I had to learn this the hard way when taking sales calls for T4E back in the day. I would have a mostly authoritarian style tone that moms did not appr…
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From 2013 to 2017, I was a solopreneur who took her business to 400k a year but I was absolutely burnt out working 60-80 hours a week doing absolutely everything. A shift happened in me and I learned the art of hiring, delegating, and leadership that allows us to go from 400k a year to 400k a month. I want to share those big lessons in today's podc…
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If you were ecstatic to build your own business so you could finally have freedom only to build a prison for yourself where the warden (you) is an absolute dick, this episode is for you. We have both been there before and it took learning the hard way to finally find freedom. True freedom is found through systems, people, and removing yourself at d…
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Our top sales closer for IFCA Samantha has talked to hundreds of online coaches and we thought it'd make for a great episode if we talked about some of the common patterns we see when it comes to those who are successful in the program and the ones who are still trying to make it work on their own or fizzled out. We'll talk about the common reasons…
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If you're tired of constantly having to chase after new clients or feel like you can never take a break from the endless cycle of posting and praying for sales calls, today's episode is for you. I'm going to share why RETENTION is so important to a sustainable coaching business, the math behind it, and give you 9 strategies to improve retention in …
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Your engaged audience is a potential goldmine and most coaches don't understand the value of the audience they've built and how they can help their audience in a personalized way and build a great business. In today's episode, I'm going to breakdown how to get to 7 figures a year if you have a following of 10k or more (or even if you don't) and how…
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Wanna make your content creation uncomplicated and effective? We are always testing and seeing what is working and the system I'm going to share with you today is absolutely crushing for us and our IFCA students. We'll breakdown what types of posts to make, frequency, when and how to ask for direct sales in your content, and more! Time Stamps: (0:2…
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If you can't take losing another sale to the spousal objection, today's episode is for you. Trust me, this used to be an issue for me too. As you'll hear in the episode, I once asked a prospect, "Do you also ask your husband for permission to eat too?" Not the best strategy. After thousands of calls, we've nailed a framework called the PAID framewo…
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There are ways to get your DM's flooded with messages in a way that's not spammy and will build your know, like, and trust factor quicker. Using Instagram stories strategically can have a huge ROI on your lead generation efforts and in today's episode, I want to share 5 specific strategies that have been working really well for our clients in IFCA …
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An overlooked part of the sales process that is so important for your prospect to remain attentive and truly understand your offer is around your PITCH. If you don't know what a pitch is, that's okay. I'll cover everything you need to know about it in today's episode along with some advanced sales tactics around creating pillars, marketing linking,…
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There's a better way to use DM's in your business and do it in a way that doesn't make you feel like a weirdo. I get it. They can be awkward but they don't have to be. In this episode, I am going to share how to craft great DM's, how to relate over common ground, how to shift to talking about their goals, and what happens after. Time Stamps: (0:18)…
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If you've been going through it lately as a business owner or you're thinking about starting one and wondering if you have what it takes, today's episode is for you. You have to be a little crazy to do this and do it for awhile and there are ways to train yourself to be more resilient and knowing how to push past the discomfort. I'll share my thoug…
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If you want to be a consistent content creator for your health coaching business in 2025 and stand out among the rest, you won't want to miss today's episode. I want to share what has been working incredibly for our coaches inside of IFCA and how they are driving hundreds of organic leads. I'll give you some real coach examples and steps/frameworks…
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If I had to start over knowing everything I know now, this is how I would build a 50k a month health and fitness business from scratch. First, I want to share a deeply personal story of something I went through not too long ago, how I ultimately got through it, and why rebuilding is absolutely possible for you if you are ever in that situation. Tim…
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If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to o…
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