Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in ...
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Making Specialty Retail Truly Special: Lloyd Vogel of Garage Grown Gear
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Lloyd Vogel is the CEO of Garage Grown Gear, the online retailer that has become the go-to site for ultralight backpacking gear as well as the place to discover new brands and craft gear makers. Here are a few of the topics covered in this episode: The Importance of Differentiation: Why specialty retail needs to focus on unique, valuable, and conve…
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Building Community Through Business with Brendan Madigan
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57:26
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Brendan Madigan is best known for his role as the owner of Alpenglow Sports, an independent outdoor retail shop in Tahoe approaching its 50th year of business. But Brendan's real superpower is his ability to build communities. Brendan also runs the Winter Speaker Series which will hit $2 million raised for local charities in 2024. He's the co-owner…
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NEMO Equipment's Cam Brensinger on Building a Company With $0 Ad Spend
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Cam Brensinger is the founder and CEO of NEMO Equipment, the outdoor equipment company renowned for its innovative tents, sleeping pads and sleeping bags. In this episode, Cam shares some of his mountaineering adventures that led him to start NEMO. He also tells the story of spending 12 years and $10 million before reaching profitability and how he…
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Product Designer Casey Shaw on the Theory of Comfort
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1:37:51
Casey Shaw is a product designer who has played an important role in outdoor apparel design and fabrication through his work at Cloudveil, Arcteryx and Patagonia. There’s a good chance he has contributed directly or indirectly to one of your favourite pieces of outdoor apparel. This episode is a wide-ranging conversation about how Casey approaches …
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Eoin Comerford, former CEO of Moosejaw Mountaineering on Your Plan To Profitability
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Eoin Comerford was the CEO of Moosejaw Mountaineering for 12 years, from 2012 to 2024. During his time at the Michigan-based outdoor retailer, he launched many new initiatives including the Outdoor Accelerator, a topic discussed in this episode. He also led Moosejaw through an acquisition by Walmart and, later, by Dick’s Sporting Goods. Eoin is cur…
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Raquel Vélez of Alpine Parrot on the Importance of Mentors & Peers
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Raquel Vélez is the founder and CEO of Alpine Parrot, a company that makes technical outdoor apparel for sizes 14-30, which, until now, has been a category that the outdoor industry has all but ignored. Raquel has a background in engineering and she used her experience working with Bay Area tech companies to springboard her journey into entrepreneu…
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Georgia Grace Edwards on the Power of Pitch Competitions
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Georgia Grace Edwards is the co-founder and CEO of outdoor apparel brand Gnara. She is a driven business person who has raised millions of dollars for her company by winning pitch competitions and winning over investors. Gnara is well-known for its patented Go Fly zipper technology, which allows women to pee outside without removing clothing. They …
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Alex Lauver of Outdoor Research on "The Future of Innovation"
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Alex Lauver is the Senior Director of Materials, Innovation and Sustainability at Outdoor Research. As his title implies, he operates at the intersection of multiple disciplines. He works on projects that bring innovation to market as well as on the operations side of the business. It's a position that requires the ability to take complex topics an…
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James Friedrich of MEC – How To Price Your Product
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James Friedrich is a senior merchant at Mountain Equipment Company and a consultant at his firm Venturing Up. James has experience on the brand side as well as on the retail side, which provides him with a unique perspective. In this episode we learn how to position your product in the market, the importance of the value equation, how to price your…
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Ep. 8: Robin Hall of Town Hall Outdoor Co. on How To Gain Traction as a New Brand
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Robin Hall is the co-founder of Town Hall Outdoor Co, based in Steamboat Springs, Colorado, which produces high-quality, sustainable outdoor apparel for kids. In this episode, we talk about utilizing in-person events to gain traction as a new brand, working with co-founders to bootstrap the business and the importance of finding the right retail pa…
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Ep. 7: Wes Allen of Sunlight Sports on How To Grow Your Brand
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Wes Allen owns Sunlight Sports in Cody, Wyoming with his wife, Melissa and both are advocates for strengthening the outdoor industry through independently owned retailers and brands. Wes has enjoyed a wide-ranging career in the outdoor industry: he's worked in sales at REI and Chaco and he's president of the US-based Grassroots Outdoor Alliance, a …
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Ep. 6: Mallory Ottariano on How to Build a Clothing Factory in America
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Mallory Ottariano is the founder and Chief Everything Officer at Youer Apparel. She started her brand as a creative side project making one-of-a-kind apparel and has grown it into a full line of active lifestyle apparel for women. Today, Mallory owns her own factory in Missoula, Montana where they produce thousands of pieces of apparel every year. …
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Ep. 5: Reinventing Gear Storage With Jamie Bond at Rux
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Jamie Bond is one of the founders of RUX, the Squamish, BC-based innovative gear storage brand. In this conversation, we learn about how he and his team took RUX from an idea to a reality through a successful Kickstarter campaign. We dive into the do’s and don’ts of running a crowdfunding campaign, how to grow an early-stage e-commerce company and …
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Ep. 4: Deep-Dive Into the Bike Industry With Greg McDonald of Ridley Cycles
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Greg McDonald is the General Manager of Ridley’s Cycle, an independent bike retailer with three locations in Calgary and a very successful online store. Greg is also a board member of the National Bike Dealer’s Association and, prior to Ridley’s, he was a sales rep in the outdoor and bike industry. In this episode we discuss the current situation i…
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Ep. 3: The E-Commerce Secrets of Popov Leather
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Eleven years ago Ryan Popov began Popov Leather as a passion project, hand-crafting wallets on his dining room table during nights and weekends. Since then, his company has shipped over 120,000 orders through Shopify and it now employs over 20 people at a workshop in Nelson, British Columbia. The latest episode of the KORE Outdoors Podcast is a dee…
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Ep. 2: Relational Selling with Louis-Julien Roy
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Louis-Julien Roy is the Founder & President of Mountain Exposure, a sales agency in Western Canada serving both the outdoor and cycling industries. Mountain Exposure is also the Canadian distributor of Ibis Bikes. In this episode, we discuss the role of sales representatives and best practices for early-stage brands to work with reps. We dive into …
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Ep. 1: The Founders of Bivo - Carina Hamel and Robby Ringer
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Carina Hamel and Robby Ringer are the wife and husband partners behind Bivo, the performance hydration company that hit the market in 2020 with the first-of-its-kind stainless steel water bottle built specifically for cycling. Hosted by Christian Rawles, co-owner of Ambler Mountain Works, this episode of the podcast touches on the R&D that went int…
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