Neal Schaffer открытые
[search 0]
Больше

Download the App!

show episodes
 
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
 
Loading …
show series
 
As we market our brands on social media, we might get asked by some of our colleagues if somehow we can promote their job openings on our channels. With the continued tight labor market, social media actually gives marketers a golden opportunity to implement inbound marketing not just for your own brand, but for your employer brand as well. Learn a…
 
Now that we are slowly coming out of the pandemic, it's time to get back to doing more things in person. Networking is one of them, and while there are still a plethora of opportunities to engage online, the same can be said for in-person events. Learn all about how to grow your business through networking from master networker and communicator Dav…
 
Hi! My name is Neal Schaffer and I am Your Digital Marketing Coach! If you haven't subscribed yet, please listen to my trailer to find out more about what this podcast is about! You can also learn more about me here by clicking any of these links: Website Podcast Website Amazon LinkedIn Twitter Facebook Instagram YouTube Pinterest…
 
I had an awesome time at the world's largest event dedicated to podcasters and podcasting for business: Podcast Movement 2022 in Dallas, Texas. Since you are listening to this podcast, you already know how compelling a medium podcasting can be. But what are the newest trends and technology you should be aware of if you are a content creator or look…
 
YouTube can be a powerful force in digital marketing when leveraged correctly. Many businesses just use YouTube as a place to upload their videos, but when used strategically, YouTube can generate video views in the thousands (if not millions) that can lead to massive business for those that get it. Joining me today is the person that I can honestl…
 
Regardless of whether we personally like Facebook or not, it is still one of the biggest players in social media and its presence cannot be ignored. While this episode gives you some organic Facebook marketing advice as well, most businesses use Facebook as a pay-to-play platform and reap the benefits of doing so. You're probably already running ca…
 
We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretely be applied to marketing our product? Enter Ovi Negrean, Co-Founder of the social media management tool SocialBee, who has recently launched a new product, ACE Meetings, which has integrated Web3 as a core component of i…
 
With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand? While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves. This episode is actually a snippet from a new clas…
 
I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - there's nothing social about an ad, even if it is appearing on a feed in a social network. While I tend to talk about social media as being a place to collaborate with influencers, it is equally a critical arena that give…
 
The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years? It's time to change. I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to…
 
Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research. In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. S…
 
Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker? You'd be surprised as to how often I hear this. How should you respond? While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture. Here are my th…
 
Have you thought about how little control we have over the consumer or buyer these days? With so many sources of information, a distaste for ads, and the popularity of social media, how does a company try to control the buyer's journey and buying cycle? You can't. But if you embrace that fact, you'll find a whole world of possibility in marketing t…
 
I recently did a 1/2 day training for a client that uncovered a plethora of unique opportunities which I want to share with you in this episode. A product-centric approach to social media marketing can yield effective results at many levels. When taking a product marketing perspective on how an organization can best promote their products, you will…
 
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy. Yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. If you're in marketing, you need to invest in better understanding AI. Begin with …
 
A lot of us in digital and social media marketing seem to get lost in the universe of content and engagement. What gets lost in the conversation is the fundamental role and importance that marketing data SHOULD play in your marketing strategy. It's simple: The more data you have, the more effective your marketing will be. If you don't have enough d…
 
Email marketing has been shown time and time again to have the highest ROI of any digital marketing channel, yet many businesses and entrepreneurs do not prioritize it as much as they should. And there are those that do email marketing just to go through the motion without doing it in a strategic way and then wondering why there is no ROI or how to…
 
In digital marketing, the importance of Search Engine Optimization (SEO) cannot be understated. One of the most powerful methods of climbing up the search engine rankings is the acquisition of backlinks. But how does one get backlinks? And are the more links the merrier? I believe that the SEO industry - or at least many companies offering SEO serv…
 
If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you. Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing. Key Highlights [03:09] Introduction to Podcast G…
 
Welcome to Web3! I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related. In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the …
 
Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today. Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when …
 
Can you summarize your current marketing program in a 30-second elevator pitch? And if you could what would it include? This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers! You are guaranteed to look at your marketing in…
 
Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency. Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company. Think Hubspot - they "own" the term…
 
Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this? Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging go…
 
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget? If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you af…
 
We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well. The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social In…
 
Are you looking for creative angles to your Instagram marketing? Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing. You don't have to start a blog to be successful on Instagram, but follow…
 
Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas. Listen in for some tangible and actionable LinkedIn profile advice! Key Highlights [02:23] LinkedIn Profile Completeness […
 
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business? This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about. By the end of this conversation you will: Understand B2B…
 
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual convention. Working with realtors I have realized 2 truths: They are entrepreneurs and need to build their own business like any other business owner Like most entrepreneurs, a lot of them simply don't have t…
 
Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.…
 
Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing. What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it? Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast! Key Hi…
 
Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers? Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer m…
 
How powerful can LinkedIn be for your marketing? And what might you be missing out on that is relevant for LinkedIn in 2022? I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers. I just came…
 
I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator E…
 
If you are not building out an email list, you are leaving money on the table. And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table. Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my ne…
 
Every year we come out saying that this is the year of video. Seems that way doesn't it? Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do. I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content…
 
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value. Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the t…
 
Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App. He developed this new app because he feels that the existing brand deal syst…
 
With all of the changes that society, technology, and social media undergoes at a frenzied pace, have you taken a step back to analyze your results from the previous year and use that insight to pivot your digital marketing strategy? This podcast provides you a living example of how I balance my own digital marketing channels, what I learn from the…
 
One of the benefits of content marketing is in generating thought leadership, but how exactly does it work? This episode will go deep into content marketing, content syndication, traditional media, and how all of it can be leveraged to yield thought leadership. Specifically we will focus in on these 3 points: 1. Thought leadership requires a delibe…
 
As we enter 2022, are you looking for some new inspiration for your digital marketing? If so, this is the episode for you! Join me as I give you my suggestions on which 10 channels you should consider launching, or if you are already active but not getting the results you need, relaunching in 2022. Specifically, these 10 things that I discuss in de…
 
Welcome to 2022! After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year? This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends. Specifical…
 
In The Age of Influence, I talk about how leveraging influencers is the best way to incite word of mouth in social media if you don't have a large fanbase. What Mike Baddeley did for his brand Passchier is a case study that you can learn from as to how to go about doing this. We're not talking about randomly paying random influencers with large fol…
 
While many still cringe at the term "influencer marketing," something that has surpassed that buzzword of late is the "creator economy." So what exactly is the creator economy, its relationship to influencer marketing, and how it can be leveraged by both business and, of course, creators? Listen in to understand the historical perspective of the cr…
 
Paid Social is a mainstream form of social media marketing, and while many focus on fine-tuning targeting, have you thought about the impact that different ad formats can have on your cost and ultimate ROI? This episode features an interview with Lauren Schwartz, founder of the Creative Marketing Agency The Loft 325. Lauren is a design professional…
 
The other day I was helping my high schooler daughter apply to a summer program, where in addition to her transcript and essays, they asked for her LinkedIn profile URL. Yes, her LinkedIn profile!!! For those avid listeners of my podcast, I also covered a similar topic 2 1/2 years ago in 139: LinkedIn for Students: What Do I Put in My LinkedIn Prof…
 
I have always thought that businesses can learn a lot from successful nonprofit marketing. The idea is that if a nonprofit that is strapped for resources can connect with their community, you should be able to connect with your own. This episode is all about nonprofit digital marketing, but in a similar vein, the advice here is applicable for all. …
 
If you were to look at my LinkedIn profile headline or the main menu on my website, you might see a title that you don't recognize: Fractional CMO A lot of people ask me exactly what a Fractional CMO is and what I do as one, while others, after learning about it, want to follow in my footsteps. So what exactly is a Fractional CMO? And why might you…
 
A lot of us in digital marketing tend to treat content marketing like a digital machine. Create this content and expect these results. Unfortunately, this leads to creating a lot of very average content that everyone else is publishing on the Internet, adding to the noise and not driving any impactful outcome for your business. Georgios Chasiotis, …
 
Loading …

Краткое руководство

Google login Twitter login Classic login