Kliky bidy noviny se přesouvají pod PPC Podcast CZ. Ten najdete na každé dobré podcastové platformě nebo na https://ppcpodcast.cz Děkuji za váš zájem a budu se těšit na slyšenou u dalších epizod.

PPC novinky 10. května 2021 https://www.kaspersky.com/resource-center/definitions/cookies https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/ https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier https://hanakobzova.cz/pp…

PPC novinky 30. dubna 2021 https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887 https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/ https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/ https://www.searchenginejournal.com/why-top-of-fu…

PPC novinky 16. dubna 2021 https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/ https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/ https://www.wordstream.com/blog/ws/2021/04/12/first-party-data https://www.sear…

PPC novinky 9. dubna 2021 https://www.adleaks.com/ai-and-digital-marketing/ https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips https://zatomarketing.com/blog/video-lets-talk-the-keyword-a…

PPC novinky 2. dubna 2021 https://ppcpodcast.cz/lucie-suchoparova https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/ https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/ https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-go…

PPC novinky 27. března 2021 https://www.adexchanger.com/platforms/google-will-not-run-floc-origin-tests-in-europe-due-to-gdpr-concerns/ https://www.ppchero.com/google-display-network-best-practices-in-a-first-party-cookie-world/ https://www.mergado.cz/blog/preklad-popisu-produktu-translating-parrot https://www.clixmarketing.com/blog/2021/03/25/usin…

PPC novinky 19. března 2021 https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857 https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/ https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/ https://adalysis.com/blog/two-new-tools-…

PPC novinky 15. března 2021 https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/ https://www.adleaks.com/app-store-ads/

PPC novinky 12. března 2021 https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads https://www.jonloomer.com/how-to-share-facebook-custom-conversions/ https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/ https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-m…

PPC novinky 11. března 2021 https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/ https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/ https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines https://zatomarketing.com/blog/ho…

PPC novinky 10. března 2021 https://blog.seznam.cz/2021/03/co-prineslo-nove-cileni-na-zajmy-v-skliku/ https://www.ppcnovinky.cz/sklik-brzy-spusti-rozsireni-reklam-o-popisek/

PPC novinky 9. března 2021 https://www.searchenginejournal.com/global-ad-blocker-trends/398133/ https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/ https://www.focus-age.cz/m-journal/aktuality/facebook-a-instagram-umozni-vypnout-politickou-reklamu-v-dalsich-90-zemich--vcetne-ceska__s288x15794.html…

PPC novinky 8. března 2021 https://www.ppcnovinky.cz/google-meni-sledovani-uzivatelu-reklamy-bude-cilit-jinak/ https://www.adleaks.com/digital-privacy-changes/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3-b2b-content-marketing-strategies-to-help-startups-boost-lead-g https://www.socialmediaexaminer.com/custom…

PPC novinky 5. března 2021 https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/ https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661 https://www.seroundtable.com/google-ads-evasive-ad-content-policy-31035.html https://www.ppchero…

PPC novinky 4. března 2021 https://blog.google/products/ads-commerce/a-more-privacy-first-web/ https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/ https://www.optmyzr.com/blog/6-google-smart-shopping-optimizations-to-improve-profitability/ http://www.clixmarketing.com/blog/2021/03/03/how-might…

PPC novinky 3. března 2021 https://www.mergado.cz/blog/predstavujeme-bidding-fox-samostatny-biddingovy-automat-pro-mergado https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/ https://seths.blog/2021/03/the-weight-of-repetitive-tasks/

PPC novinky 2. března 2021 https://adespresso.com/blog/apple-ios-14/ https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategy http://www.clixmarketing.com/blog/2021/03/01/goals-strategies-tactics-which-is-which/ https://www.adleaks.com/amazon-ads-guide/…

PPC novinky 1. března 2021 https://www.vitousladislav.cz/blog/6-o-shodach-klicovych-slov-a-zaniku-modifikatoru-volne-shody-s-jakubem-kaplanem/ https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/ https://www.adleaks.com/data-capture-solution/ https://kenshoo.com/blog/incrementality-vs-mta/ https://ppchubbub.com/…

PPC novinky 26. února 2021 https://www.jonloomer.com/these-ads-suck/ https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/ https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-2021/ https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2021/3-ways-to…

PPC novinky 25. února 2021 https://www.ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/ https://www.mergado.cz/blog/ceska-ecommerce-2021 https://www.ppchero.com/how-to-use-facebook-messenger-ads-to-grow-your-network/ https://blog.heureka.cz/2021/02/25/upravy-v-sekci-respiratory/ https://www.searchenginejournal.com/firefox-launch…

PPC novinky 24. února 2021 http://www.clixmarketing.com/blog/2021/02/24/how-to-improve-lead-quality-from-lead-gen-ads/ https://www.jonloomer.com/facebook-advertising-changes-ios-14/ https://www.searchenginejournal.com/how-to-avoid-facebook-jail/396612/ https://searchengineland.com/advertisers-have-until-february-2022-to-adjust-to-googles-new-partne…

PPC novinky 23. února 2021 https://ppcpodcast.cz https://www.wordstream.com/blog/ws/2021/02/22/how-display-impacts-search https://www.searchenginejournal.com/unusual-calls-to-action/395979/ https://blog.seznam.cz/2021/02/zakladni-metriky-v-skliku/ https://www.searchenginejournal.com/why-more-website-traffic-isnt-better-for-business/396094/…

PPC novinky 22. února 2021 https://www.jonloomer.com/8-event-limit-domain-verification-scenarios-ios14/ https://www.ppcprofits.cz/blog/jak-prodavat-na-pinterestu http://www.clixmarketing.com/blog/2021/02/22/analyze-the-competition-with-auction-insights/

PPC novinky 19. února 2021 https://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224 https://3qdigital.com/blog/google-rsa-new-default-ad-type/ https://kenshoo.com/blog/attribution-in-a-cookieless-world/ https://www.ppcprofits.cz/blog/jak-najit-chybejici-hledane-vyrazy-v-google-ads https://searchengineland.com/google-b…

PPC novinky 18. února 2021 https://kenshoo.com/blog/match-type-changes/ https://www.ppchero.com/5-ppc-automation-tools-and-scripts-to-start-2021-right/ https://www.ppchero.com/7-tips-for-writing-an-irresistible-native-ad-headline/

PPC novinky 17. února 2021 https://grouptwentyseven.com/4-must-try-retail-ppc-strategies-for-2021/ http://www.clixmarketing.com/blog/2021/02/17/how-to-add-sitelinks-to-your-youtube-ads/ https://www.socialmediaexaminer.com/how-to-reduce-wasteful-facebook-ad-spending/

PPC novinky 16. února 2021 https://www.ppchero.com/what-advertisers-need-to-know-about-apples-facebooks-changes/ https://www.socialmediaexaminer.com/how-to-use-facebook-ads-to-reach-global-markets/ https://www.adleaks.com/paid-cold-traffic-direct-response-lander/

PPC novinky 15. února 2021 https://adespresso.com/blog/facebook-ads-budget/ https://kenshoo.com/blog/ai-data-analytics/ http://www.clixmarketing.com/blog/2021/02/15/how-to-get-the-most-out-of-linkedin-text-ads/ https://www.socialmediaexaminer.com/twitter-revue-email-newsletters-what-you-need-to-know/ https://seths.blog/2021/02/your-big-break-2/…

PPC novinky 12. února 2021 https://searchengineland.com/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish-346016 https://searchengineland.com/a-google-ads-setting-allowed-advertisers-to-exclude-people-of-unknown-gender-346045 https://visibility.sk/blog/zbohom-modifikator-volnej-zhody/ https://www.searchenginejournal.com/p…

PPC novinky 11. února 2021 https://proficio.cz/2020-byl-unikatni-zmenilo-se-ale-neco-v-e-commerce https://www.searchenginewatch.com/2021/02/10/smart-bidding-leverage-machine-learning-to-improve-ppc-advertising/ https://www.adleaks.com/ecommerce-trends-for-2021/ https://www.ppcprofits.cz/blog/jak-prodavat-online-kurzy-pomoci-vaseho-webu-e-mailu-a-so…

PPC novinky 10. února 2021 https://www.socialmediaexaminer.com/facebook-ad-library-how-to-model-your-competitors/ https://zatomarketing.com/blog/google-ads-drops-bmm-match-type-ppckirk-ponderings/ https://blog.google/products/ads-commerce/mrc-youtube-brand-safety/ https://www.ppchero.com/digital-marketing-kpis-you-cant-ignore/ http://www.clixmarket…

PPC novinky 9. února 2021 https://www.vitousladislav.cz/blog/konverze-a-jejich-hodnota/ https://www.ppcprofits.cz/blog/nastaveni-publik-v-linkedinu-podle-faze-nakupni-cesty https://www.brainlabsdigital.com/blog/why-you-should-be-using-dedicated-landing-pages-for-paid-media/ https://www.ppchero.com/10-alternatives-to-google-and-facebook-ads/ https:/…

PPC novinky 8. února 2021 https://adalysis.com/blog/working-with-googles-broad-match-modifier-phrase-match-changes/ https://www.ppchero.com/bmm-keywords-are-dead-google-ads-latest-update/ https://www.optmyzr.com/blog/google-ads-phasing-out-modified-broad-match-keywords/ https://www.jonloomer.com/problem-unable-to-verify-domain-to-configure-web-even…

PPC novinky 5. února 2021 https://searchengineland.com/tactical-advice-on-google-ads-auto-applied-recommendations-control-center-345740 https://grouptwentyseven.com/5-simple-actions-to-protect-your-ppc-program-and-sleep-better-at-night/ https://kenshoo.com/blog/retail-marketing/ https://zatomarketing.com/blog/listen-as-kirk-mike-isaac-and-patrick-d…

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