Лучшие подкасты про Rebooting (2024)

1
Why sports are winning 50:34

4d ago50:34

50:34

Adam Mendelsohn operates at the nexus of sports, media, business and culture. Adam is a longtime advisor to LeBron James and his business partner Maverick Carter. He’s a communications advisor to many athletes and companies. And he’s recently rolled out his own sports platform, OffBall, which is something of a throwback to a pre-algorithmic era whe…

1
Google on trial 42:28

11d ago42:28

42:28

This week marks an important moment in the history of digital advertising as the U.S. Department of Justice presses its case that Google is a monopolist in ad tech. The seeds of this case were planted in 2007, when Google bought DoubleClick, a critical piece of internet advertising infrastructure that was widely used by advertisers and publishers i…

1
Scott Messer on publishing’s “pivot to everything” 46:39

1M ago46:39

46:39

Scott Messer is founder of media advisory firm Messer Media and former svp of media at Leaf Group. Scott is in the weeds on the digital ad ecosystem, and he broke down the current state of play for publishers. We discussed why traffic declines are still the No. 1 challenge for publishers, why publishers are shifting from traditional monetization me…

1
Winning at affiliate 52:00

1M ago52:00

52:00

In a spotlight episode of The Rebooting Show, I spoke with Affinity Global CEO Lavin Punjabi for his view of how publishers adapt their affiliate operations. Affinity operates NucleusLinks, an affiliate operations platform that serves as something akin to Google Ad Manager for affiliate operations. Some takeaways: Many publishers are playing catch …

1
A confusing time for mass brands 1:02:49

2M ago1:02:49

1:02:49

On this week’s episode of The Rebooting Show, I was joined by Ana Andjelic, a veteran brand executive and writer of the Sociology of Business newsletter. I wanted to try an episode with Ana because we focus on different ends of the media ecosystem. Among the issues we discuss: The internet’s impact on brands. “It forces you to compete on everything…

1
How AI will impact publishing 45:24

2M ago45:24

45:24

This week, we are wrapping up a series on The Rebooting Show that examines the role of product at a time of distribution and monetization shifts. The twin themes that emerged are that publishers are increasingly focused on direct relationships with audiences and are in a back-to-basics mode of focusing product resources on critical business objecti…

1
Post-platform product development 31:19

2M ago31:19

31:19

At the Media Product Forum earlier this month, I spoke with Gannett head of product Renn Turiano, Hearst Newspapers chief commercial officer Bridget Williams and Millie Tran, chief digital content officer at the Council on Foreign Relations. The conversation revolved around the shifting product priorities at publishers at a time when the weight of …

1
How Dotdash Meredith and The Daily Beast approach product 28:30

2M ago28:30

28:30

At last week’s Media Product Forum, which The Rebooting held in collaboration with WordPress VIP, I had a discussion with Dotdash Meredith chief product officer Adam McClean and The Daily Beast svp of product Samantha Winkelman about their respective product strategies. While both owned by IAC, the publishers are at vastly different sizes, with The…

1
Bloomberg Media’s audience-focused approach to product 30:58

2M ago30:58

30:58

In a session recorded at The Media Product Forum in NYC, Bloomberg Media global head of product Marissa Zanetti-Crume shares how the media organization takes an audience-focused approach to building products. Marissa highlights the importance of understanding user behavior, particularly the shift towards personalized, relevant content delivered eff…

1
The God metric for audience value 32:23

2M ago32:23

32:23

In a discussion held in Cannes, I sat down with Jason White, chief product and technology officer at The Arena Group, and Johanna Bergqvist, general manager of the managers at The Rebooting partner EX.CO. A part of the conversation that resonated was how White has zeroed in on revenue per session as what he calls the “God metric” that prioritizes s…

1
Inside Hearst's New Data Play 25:12

3M ago25:12

25:12

In a session recorded at the Cannes Lions, Hearst Magazines CRO Lisa Ryan and Jen Dorre join the show to discuss how the publisher is responding to the shifts in advertising to performance-focused channels, including retail media and platforms. Skip to topic: 00:00 Introduction 01:36 Realism in Publishing and Growth Strategies 04:45 Focus on Audien…

1
The Math is Mathing 45:01

3M ago45:01

45:01

In this episode recorded at the Dotdash Meredith villa in Cannes, Dotdash Meredith CEO Neil Vogel and Axios senior media reporter Sara Fischer discuss the impact AI is set to have on the publishing business. Skip to topic: 00:00 Introduction 03:04 Challenges and Opportunities in Publishing 05:44 The Role of Algorithms in Media 13:02 AI Deals and Le…

1
Can ads support news? 32:34

3M ago32:34

32:34

This episode from Cannes of The Rebooting Show, presented by Outbrain, features David Kostman (CEO of Outbrain), Kate Scott-Dawkins (Global President for Business Intelligence at GroupM), and Johanna Mayer-Jones (chief advertising officer of the Washington Post). They discuss the ad market's growth contrasted with the decline in ad revenue for news…

1
Semafor’s Ben Smith on Newsroom Wars 45:12

3M ago45:12

45:12

Semafor editor in chief Ben Smith sees a fragmenting media landscape and impatient owners running headlong into the peculiarities of newsroom culture, where bosses have never had an easy time. Enter the hard-charing Brits. Also: check out Ben’s new podcast, Mixed Signals, in which Ben and co-host Nayeema Raza unpack the real conspiracies of modern …

1
The Washington Post’s Turnaround Plan 1:02:25

4M ago1:02:25

1:02:25

In the wake of Jeff Bezos buying The Washington Post in 2013 and the heady “Democracy Dies in Darkness” days following the 2016 election, The Washington Post was considered a credible rival to The New York Times. That’s no longer the case. New CEO Will Lewis is embarking on a turnaround at the Post, which lost $77 million last year. As Lewis put it…

1
The Depth Era 47:11

4M ago47:11

47:11

Publishing is shifting from prioritizing breadth to rewarding depth. That starts with understanding the audience — and its segments — more granularly in order to create a more sustainable and varied business foundation. Cory Munchbach, CEO of BlueConic, shares her view of the next chapter. Skip to topic: 00:00 Introduction and Media Challenges 01:0…

1
Audio in the AI Age 1:03:17

4M ago1:03:17

1:03:17

Scott Porch, founder of Big IP, which operates the business side of several popular lifestyle podcasts like The John Campea Show, Happy Sad Confused, Star Wars Explained, discusses that state of podcasting, and how it is morphing. He acts as something of a talent manager in expanding these podcasts into more well rounded media companies, with reven…

1
Chaos in the SERP 53:10

5M ago53:10

53:10

Detailed.com's Glen Allsop breaks down the massive Google update roiling the publishing world as Google attempts to gain control of spammy results. Glenn breaks down the winners and losers, why big publishers have come to depend on SEO and often push the envelope with sub-standard content and brand arbitrage.…

1
The Wall Street Journal's Emma Tucker on audience-first publishing 48:44

5M ago48:44

48:44

Emma Tucker was named the editor-in-chief of The Wall Street Journal (and Dow Jones Newswires) in early 2023. She was brought in with a mandate to shake up the Journal in a media market that Emma describes as changed “beyond recognition.” The Journal itself has its own challenges: an aging subscriber base that’s pushing 60, a stodgy internal cultur…

1
NYU's Jay Rosen on the economics of news 44:50

5M ago44:50

44:50

Jay Rosen, a professor of journalism at NYU, discusses the diminished state of the industry, promising nonprofit models and new funding models that subsidize public service journalism since the economic foundations supporting it have crumbled, and The New York Times has strayed farther into progressivism since Trump’s ride down that escalator. Get …

1
The pivot to intentional audiences 50:47

5M ago50:47

50:47

I’m joined by Matt Cronin, founding partner at House of Kaizen, which works with publishers and other companies with recurring revenue businesses to align their business goals with audience needs through customer experience frameworks. Some highlights of our conversation: Shift to audience-centric approaches: There's a significant shift towards und…

1
Investigating the influencers 47:56

6M ago47:56

47:56

On this week’s episode of The Rebooting Show, I spoke to writer John McDermott about his recent expose of self-help guru Jay Shetty and what it says about the chaotic Information Space. We delve into the paradox of influencer culture, where authenticity is a currency, even if the influencers themselves are as flawed as the general population. There…

1
The bootstrapped path 52:28

6M ago52:28

52:28

Stephanie Kaplan Lewis founded Her Campus in 2009 with Annie Wang, and Windsor Western as college undergraduates. They saw a need for college women to have a publication made for them by other college women. Her Campus has grown since then as a profitable, growing media business with 85 employees. Stephanie says Her Campus expanded revenue by 50% l…

1
Audience-first publishing 54:43

6M ago54:43

54:43

Matt Cronin is a founding partner at House of Kaizen, a consultancy that works with publishers and other companies on recurring revenue growth. House of Kaizen, which is a sponsoring partner of The Rebooting, uses research-backed experiments to foster audience-first engagement. This allows clients to turn total reader revenue into cumulative gains.…

1
Mosheh Oinounou on elitist bias in news 52:29

7M ago52:29

52:29

Mosheh Oinounou, a broadcast news veteran, started posting summaries of the news of the day during the early days of the pandemic. He found they were resonating, and over the past few years, Mo News has amassed 440,000 followers on Instagram for news delivered mostly through Instagram Stories. Mosh has since expanded to a daily podcast, a membershi…

1
Introducing The Rebooting memberships 55:53

8M ago55:53

55:53

The Rebooting is launching paid memberships. All the details are on therebooting.com. In this episode, I speak to my collaborator Reid DeRamus, founder of Caddie Labs, which is working with me on implementing and growing memberships. Rather than discuss the benefits, we talk through the strategic and tactical decisions we made. Among the topic we c…

1
Life after the pageview 45:26

8M ago45:26

45:26

Digital media veteran Scott Messer discusses the structural changes to the publishing business, from the deprecation of the third-party cookie to the critical role search plays in many publishing businesses. Scott is a longtime digital media exec who understands the mechanics of the digital ad industry as well as anyone I know.…

1
The Juggernaut’s bet on subscriptions 47:27

8M ago47:27

47:27

This week on The Rebooting Show, I spoke to The Juggernaut’s founder and CEO Snigda Sur. We discussed the need she saw for a publication focused on South Asians, going through Ycombinator as a media company, using subscriptions as a base of a business model and more. Listen on Apple, Spotify and other podcast services.…

1
Tastemade's twist on the cable model 42:18

8M ago42:18

42:18

This week, I caught up with Larry Fitzgibbon, the CEO of Tastemade. I think of Tastemade as an original digital video brand, ahead of its time in many ways since it was founded back in 2012, before streaming was even a thing. This was an era when online video was still mostly about webisodes nobody watched and YouTube’s famed dog on a skateboard vi…

1
The year ahead for the media business with Sara Fischer of Axios 22:45

8M ago22:45

22:45

The media business in 2024 To kick off the year on The Rebooting Show, I spoke to Axios senior media reporter Sara Fischer about the main themes of the year ahead. Among the topics we covered: The value of identifying patterns from the torrent of news The unrealistic expectations of the ZIRP/scale era Cyclical challenges vs structural changes The w…

1
Building lasting subscriptions programs 57:14

9M ago57:14

57:14

I spoke to Matt Cronin, founding partner of House of Kaizen, a consultancy that works with publishers on their subscription and recurring revenue products. Among the topics we covered: fixing misaligned incentives in publishing whether peak subscription exists subscriptions as a force function to be customer centric what publishers should and shoul…

1
Podcasting as 'nuance media' 46:55

9M ago46:55

46:55

Matt Reustle, CEO of Colossus, a business-focused podcasting network that’s home to Invest Like the Best, Business Breakdowns and Founders, sees podcasting as an antidote to many of the ills of algorithmic media. “To me, it's the highest trust media. I think everything else now lacks nuance. And I actually still care about nuance. There are shorter…

1
Big Cabal's Tomiwa Aladekomo on building mobile-first media in Nigeria 46:10

10M ago46:10

46:10

On this week’s episode of The Rebooting Show, I spoke to Tomiwa Aladekomo, CEO of Big Cabal, a Nigerian digital media company that’s home to a pair of properties: Tech Cabal, which I describe as similar to TechCrunch but with more memes and Zikoko, a BuzzFeed-like culture publication. Big Cabal has raised $2.3 million in venture capital as it build…

1
Subscriptions in the age of ARPU 38:22

10M ago38:22

38:22

The Rebooting recently wrapped up its second research project in collaboration with BlueConic. Patrick Crane, vp of sales at BlueConic, joined me on The Rebooting Show to discuss the state of subscriptions at publishers and the maturation of the market. “One of the reasons I call it a forever business is to call out the fact that there is going to …

1
Hearst's Bridget Williams on a 'thoughtful mercenary' approach to the local news business 47:44

10M ago47:44

47:44

Bridget Williams is a veteran of the industry. I first got to know Bridget when she was at Business Insider prior to heading to Food52 before landing at Hearst Newspapers in tk, where she is chief commercial officer. On this week’s episode of The Rebooting Show, we spoke about the progress toward a sustainable business model for Hearst news outlets…

1
The Guardian's Steve Sachs on voluntary contributions as a reader revenue model 45:21

10M ago45:21

45:21

The Guardian has used voluntary reader contributions as a bulwark of its unique model that blends philanthropy, advertising and voluntary contributions. In the U.S., The Guardian now generates 57%, or $33 million, of its revenue from voluntary contributions, either one-off or recurring. On this week’s episode of The Rebooting Show, I spoke with Ste…

1
Jeff Selingo on the independent path 55:04

11M ago55:04

55:04

Jeff Selingo spent eight years at the Chronicle of Higher Education, serving as editor in chief and editorial director, before setting off on his own path. Jeff and I have traded notes on the independent path over the years, and I wanted to have him on The Rebooting Show to discuss what we’ve both learned on the independent path. We discuss the tra…

1
How Blockworks survived the crypto winter 45:18

11M ago45:18

45:18

Blockworks, founded as a crypto events company in 2018, has rode these ups and downs. It began in the face of a crypto pullback with the thesis that crypto would become a major asset class and as it grew, institutional investors would need a credible source of information, analysis and research beyond an anonymous Twitter account with a monkey avat…

1
Defector's Jasper Wang on worker-owned media 35:36

11M ago35:36

35:36

Defector is a worker-owned media company that was born out of disillusionment with the tradeoffs the digital media ecosystem often requires (or at least incentivizes). Instead of chasing traffic, Defector relies on a subscription model for a small but sturdy business.Brian Morrissey

1
Who or what is Advertising Week? 46:54

11M ago46:54

46:54

My former colleague Mike Shields of Next in Media joins me to discuss what to make of Advertising Week, which is mostly a PR vehicle but a useful gauge of the prevailing winds of the media and advertising worlds.Brian Morrissey

1
Moving past ZIRP 52:28

11M ago52:28

52:28

On a crossover episode of The Rebooting Show and People vs Algorithms, Alex Schleifer and I discuss the end of the zero-interest rate policy era and how it will lead to cascading changes in tech and media.Brian Morrissey

1
The cost-benefit analysis of video 48:22

11M ago48:22

48:22

Video is viewed paradoxically by publishers. They see budgets shifting to sight, sound and motion. Video ads, formerly known as TV spots, were always valued by advertisers far more than a standard display ad, no matter what efforts were made to gussy them up. Yet for many publishers, the costs associated with video creation are certainly high but t…

1
Madison and Wall's Brian Wieser on the Mary Meeker slide 42:32

11M ago42:32

42:32

Before the Lumascape, there was another go-to conference and pitch deck slide for anyone betting on what was then called web advertising. The slide, updated annually by the financial analyst Mary Meeker, showed twin bar charts of time spent and budget spent by medium. The message was clear: the internet would win, it was just a matter of timing. Th…

1
1440's Tim Huelskamp on newsletter moneyball 53:09

12M ago53:09

53:09

Five cents. That’s how much general-news newsletter 1440 makes each time one of its 3 million subscribers opens one of its daily emails. Say what you want about scale, but nickels can add up when the multiplier is in the millions. After paying for the expenses of its 14-person team, the profits are then invested back into growing 1440’s subscriber …

1
Team Whistle's Joe Caporoso on the publisher/agency model 44:24

12M ago44:24

44:24

Founded a decade ago, Team Whistle is a survivor. It sprang to life as a wave of multichannel networks that filled the need of aggregating YouTube properties to make buying easier. The biggest problem of the MCN model is that it takes a difficult business model (advertising) and makes it even more difficult because you’re taking a cut of a cut, aft…

1
Permutive's Joe Root on ad targeting in transition 45:50

12M ago45:50

45:50

The digital advertising system is in the midst of a shift, from an over-reliance on collecting vast amounts of data to crunch to do one-to-one targeting – dog owners getting dog food ads, cat owners get cat food ads – to a new landscape that gives people more say on data collection and pushes advertisers and ad tech companies to operate differently…

1
Media's uncanny valley 18:25

12M ago18:25

18:25

This is a bonus episode of The Rebooting Show, featuring a conversation I had on the People vs Algorithms podcast. We discuss why the conventions of media are giving way to new formats that dispense with the artifice in favor of something approximating real conversations.Brian Morrissey

1
Rich Routman on The Sporting News' embrace of affiliate 54:50

1y ago54:50

54:50

Rich Routman is a veteran of the sports media industry. He recalls how if an advertiser discussed a cost-per-action deal with a major sports media company as recently as five years ago, the media executives would "run out of the room." That all changed with the legalization of sports gambling in 33 states and the District of Columbia. A giant indus…

1
Bustle's Jason Wagenheim on the end of traffic 45:30

1y ago45:30

45:30

Bustle was founded a decade ago in a far different media environment, as big digital media companies, flush with VC cash, scrambled to acquire the biggest audiences possible. The supposition that those with the biggest uniques would be handsomely rewarded didn't turn out to be a durable model. Now, Bustle is looking like a different entity, as its …

1
Puck’s Jon Kelly on why ads are still a good business 45:42

1y ago45:42

45:42

Puck launched two years ago, heralded as Vanity Fair for the Substack era. A big part of the pitch was a subscription model. But like others, such as Punchbowl, Puck has found that its subscription business, with its direct connections, and vertical focus lends itself well to a strong direct-sold ad business. Other topics we cover: What ails legacy…

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