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Crushing Classical

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Crushing Classical

Tracy Friedlander

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Crushing Classical podcast is an ongoing series of provocative interviews with musicians who are pioneering a new path in the classical music genre. I dig into musician's lives who have made an often risky move towards forging a unique path and creating a different kind of music career for themselves. This is particularly challenging in a field where the conventional approach is seeking employment in an orchestra. Join me and learn how others are redefining a thriving classical music career.
 
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show series
 
What you'll hear: Passion projects - where it comes from and how to bring them to the real world Self-started projects - how to start small, stick with them and grow over time Carrie's top tips for starting your own music festival or concert series Carrie's most poignant lessons she learned from raising money - must hear! So much *real talk* about …
 
What you’ll hear: INCREDIBLE advice from Angie (a veteran copywriter) about how to write in YOUR bio/about page that conveys EXACTLY who you are Super valuable info for musicians moving into business right now and feeling like a newbie - this one will definitely shift your POV How to measure your success… it’s the antithesis to how we do it as clas…
 
What you'll hear: How connecting two passions as an entrepreneur turned into a business and income stream The KEY to moving on and healing after an injury - this also applies to re-creating in a new way in your career! What Lisa did after a devastating injury that made her a better pianist and a better musician Very inspiring advice on moving forwa…
 
What you'll hear: How it really IS possible to get that dream job even without an educational resume filled with fancy conservatories (or even a major in music!) How tapping into the network you've built through your career can really come in handy when creating new offers We chat about the online space and the value being online brings to students…
 
On today's HOT SEAT you'll hear from Lynn Kuo, violinist and educator creating an incredible business online. It all started for Lynn at the start of the pandemic when she suddenly realized she needed to double down on her teaching while her performing job as Assistant Concertmaster in the National Ballet of Canada was on hiatus. Now she's crushing…
 
On the show today you'll hear the inspiring story of Sharon Ruchman, a composer who really got things going and created more in her 60s than most people have in a lifetime. Not only did she really get going in her later years, the really unique part of her story is about a family member whose story kept popping up for her until she decided to inves…
 
What you’ll hear How to think like an entrepreneur and still be community-centered The way to use networking and connections to build the career and business you want The illusive ingredient of self-awareness - how to get it and how to use it to create a life you want A unique way to add personality to recording projects (I’m surprised no one does …
 
This episode is going to KNOCK your socks off. This is REAL TALK about pricing and getting paid. Super valuable advice for every working musician, seriously a must-hear. Brian delivers massive value… I can’t wait for you to hear it! The #1 thing you should make sure happens when it comes to getting paid, whether it’s a gig or students How to simult…
 
Combining trumpet with... electronics? This is exactly what today's guest is doing in her career, crushing it as a recording artist, performer, course creator and teacher. What you'll hear from Sarah Belle Reid on today's episode: - How saying YES and doing things out of your comfort zone can change the trajectory of your career - How she went from…
 
What you'll hear: The choice you have: what you can do about waiting for things to go “back to normal” as an artist The difference between being an “interpreter” and a “content creator” in music The definition of Cultural Capital - how that works financially and through your impact on the world What if you’re not *yet* a creator? We discuss this im…
 
What you'll hear: - How doing something outside your comfort zone can drastically change your future in a short amount of time - Fabiana's journey to entrepreneurship. - The *true* meaning of entrepreneurship - this one surprised me! - What to do if you're offered your dream job when you're a business owner... how to make that decision and how Fabi…
 
Eric Branner is a guitarist, teacher and the founder of FONS, an incredible payment and scheduling app for service-based entrepreneurs like you. On the show today we talked about his app and how using it can drastically make your music teaching business more efficient, organized and less stressful. We also talked about... How to navigate raising yo…
 
What you'll hear: - Creating a digital concert series - what that looks like and how his orchestra is making it a complete experience - Robert's take on being an assistant conductor... and how it can be a special position in it's own right, not just a stepping-stone - What it was like to conduct the Cleveland Orchestra in a duck costume (yes you re…
 
Welcome to my *NEW* series, The HOT SEAT, where I talk with musicians I'm working with in *real* time about audience building and creating businesses in the world TODAY! On today's episode I have Claire Galloway Weber, soprano, diction expert and program creator. We talked about: Claire’s opinions on creating your OWN career in the opera world AGE …
 
What you'll hear: - The best approach when inviting someone to collaborate and how to communicate when you do it - Creative ideas for performance during this weird time - How to think of branding and what you offer as a musician - Why and how you should *ASK* for what you want from your audience And so much more! To hear more about Greg and to chec…
 
What you'll hear: - How Joe manages social media with a busy symphony schedule - How growing an audience on Instagram changed his life - The story of his first audition failure... this one was a surprise! - Joe's POV on losses (powerful!) - The key to loving your career... this one is HUGE - The biggest problem in music education and what Joe is do…
 
What you'll hear: - Learn about the concept of enrollment and how it helps you make your project a reality without making you feel like you're asking everyone for a favor - How personal development transformed Caleigh's career - and how she uses what she has learned through years of her own work on herself with her coaching with clients - How she c…
 
Join me for this 3-part interview series discussing the power of an audience in your music career. First up: Jennet Ingle, orchestral and solo oboist and founder of The Invincible Oboist, a 10-week online program geared toward becoming a stronger, more confident oboist and reed maker. Jennet and I talk about how she built her audience and the launc…
 
What you'll hear: - What makes an online performance good? We discuss - How his activism plays a role in his career - and why you shouldn't be afraid to speak your mind - How allowing *who you are* into your work actually causes you to connect with your audience on a deeper level - Charisma... what it is, actually. This was amazing. ... and so much…
 
CEO and co-founder of Nu Deco Ensemble is back to share the latest about this cutting-edge 21st century orchestra. You’ll hear: How they are staying connected with their audience during the current situation with the lockdown Their unique model - a totally cutting-edge way of operating ticketing, raising money and building a strong community at the…
 
Cellist/Singer-songwriter/Teaching Artist and my good friend SHANA TUCKER comes on the podcast to talk about her career, from youth orchestra to being a music major, to discovering a NEW way of doing things as an artist with her cello that matches who she is and what she really wants to do. She shares her journey from college to a creating a career…
 
Babatunde and I sit down to talk about creating a really unique career in the opera world, the story of how a casually posted video on Facebook went viral in a matter of days (and what he did next) and what the opera world thinks of him combining hip hop beats with opera. Follow Babatunde on social media: Facebook Instagram @babatunde_hiphopera You…
 
What you'll hear: The place of opera in today’s world - where does it fit in? The treatment of women in traditional opera: how Jennifer feels about this and how she directs to deal with this The artistry that is possible in directing and how you can alter the story - she’s got one coming up for opera’s most popular piece How she makes opera more mo…
 
What you'll hear: The concept of “failing UP” - what that means “Don’t quit your day job” - WHAT? Chris’ advice on how to make your dream of getting an orchestra job come true as a musician The best advice about managing your day for your work - and what Chris suggests you consider when managing a freelance career AND preparing for an audition The …
 
What you'll hear: The benefit of being an *early adopter* Audience research… how Nathan adjusted to suit what he discovered while growing his audience What it looks like to be CHOOSY in your career - the fear most people feel and how it really works The power of getting a coach for your business - something that’s *really* different from having a p…
 
What you'll hear: Getting an internship… the gutsy way Joe did it The embarrassing thing Joe and I both admit… but it’s a smart move after college! Getting started as a commercial composer - what that looks like The value of getting a “real” job after undergrad The self-employment conundrum… how do you get clients? Joe shares his secret (hint: it’s…
 
What you'll hear: The incredible, daring project of taking a 9’ Steinway OUTSIDE to play concerts in nature… THE logistics around THAT! Sharing your new ideas with friends and colleagues… the advice you need to hear How to make your vision for what you’re creating super CLEAR Why Hunter loves grants - and his advice on doing better at applying for …
 
Thank you for joining me on my first SOLO podcast episode, a follow up to the free training, Find Your Boss Self - where I explore the reasons why people are resisting becoming visible and growing their audience. What you'll hear: Does audience building have to take up all of your time? My philosophy on this What about what your colleagues think? I…
 
What you'll hear: The one thing you need to know about musicians’ hearing health How to find the RIGHT audiologist as a musician - specific for musicians’ needs Things you NEED to tell an audiologist when you go to an appointment - I never would have known this! What to do if you get a negative hearing diagnosis - first step, don’t freak out! Hear …
 
What you'll hear: The conundrum Jeffrey found himself in when he started his new job as a horn teacher in a university, and how he solved it The story behind his unique way of teaching the horn What improvisation REALLY is… this was my favorite description of it I’ve ever heard An amazing distinction between playing and listening… A toxic part of t…
 
What you'll hear: The devastating relationship in orchestras between the musicians and the management: what is behind this? The most valuable actions that musicians can do in partnership with the management The actual key to breaking down the barrier between the two sides Redefining the qualifications of a professional musician *outside* of just th…
 
What you'll hear: Being a child prodigy and his very advanced view on how to deal with success at an early age How Conrad figured out his NICHE - great advice for EVERY musician The question every music org should ask themselves about programming - this one is so spot on! The audience-building misunderstandings currently in the classical music mark…
 
What you'll hear: The delicate dance of raising money and writing grants - The income story - what everyone wants to know about self-founded ensembles Band Mindset vs. Business Mindset: Navigating the transition to making the ensemble a business The surprising things about grant writing and the learning curves involved Managing their own finances… …
 
Thank you for joining me on the season finale episode of Crushing Classical! Stay tuned for Season 4, launching at the beginning of September. What you'll hear: The VALUE of building your audience online - the WHY from Lucas How a karaoke night fast-tracked his career in the US The importance of being in the right place at the right time… and being…
 
What you'll hear: How learning how to tell better stories is crucial for musicians In today’s world with so much going on - what draws people to concerts? We discuss On being a freelancer: the mindset and strategy that keeps you fulfilled and energized The fringe benefits of your jobs outside of the repertoire and playing experience; this one is va…
 
Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear: Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life The shocking marketing figure about social media… and what orchestras are MISSING when it comes …
 
What you'll hear: How Amy Beth grew hers/her daughter’s Instagram account to over 28,000 followers How she self-created her own career as a soloist How she navigated an extremely difficult time in her life that put her solo career on hold - and how she jump-started it again How being TRUE to YOURSELF, while sometimes scary - WORKS in creating a car…
 
What you'll hear: The realization that Kate had about her career that caused her to immediately begin pursuing a solo concert career The actual steps she did to start The game-changer that people don’t realize makes this career path much more palatable Management: the pros and cons Keeping it all organized… her solid and do-able method The key to m…
 
What you'll hear: Choosing a college to support YOU, who you are and putting your unique self and needs first in that choice How doing a different major led Ingrid back to music The importance of independence in creating your own career How she found a full-ride to music - something to consider! The benefits of *not* going to a big name conservator…
 
What you'll hear: What his first job in the record industry taught him How the dark period after Tower Records closed led him to creating his own business The biggest mistakes people make in PR How much does it cost? Real talk about WHEN you need a PR firm The importance of STORYTELLING and how you do it The best time to hire a publicist To find ou…
 
How a hobby can become a big part of what you do… and a potential career facet and income stream How Sarah grew her Instagram following from a personal page with some posts about violin to a 13,000 following connected to her food blog How her large following on Instagram led to *delicious* brand partnerships A look outside the box on this podcast s…
 
What you'll hear: The benefits and challenges of being in a category on ONE How to navigate a music education when you have more than one musical interest and focus How to forge relationships for collaboration The project he did which showed him a whole world with regards for what creating your own musical business can look like To hear Jodie with …
 
What you'll hear: The UNIQUE programs Cory found that led him to finding his voice The benefits of repeat performances - how doing something a lot transforms what you’re doing The benefactor who changed Cory’s path - and led him to creating the business model he has today How Cory found his true audience - the gut feeling and the actions he took to…
 
What you'll hear: Coming of age with streaming - how Spotify influenced his entrepreneurial venture The true mindset needed for *actual* entrepreneurship (hint: it’s likely not taught in any class) The reactions from the publishing industry - this answer surprised me How a digital music app can actually help the paper music publishing companies - s…
 
What you'll hear: Negotiating a job for yourself that may not be offered - the things Suzanne noticed that made it a “win-win” for everyone How her job gave her a *new* way of performing in addition to playing flute Unusual performing opportunities through radio stations that you may not have thought of yourself The enthusiasm that inherently exist…
 
What you'll hear: Real talk on how difficult AND JOYFUL it can be to start your own ensemble The classical musician dilemma: JOB SECURITY and how Patrick redefines it The importance in finding prestige and status through partnering with an established, well-known organization The importance of MATH (and the trade-offs) in figuring out when to say Y…
 
What you'll hear: A youth orchestra contributing to students’ music skills - and life skills. Hear how Kevin creates this learning opportunity The difference between the audience for a normal youth orchestra and a rock orchestra - and what that does for the students’ confidence The typical reaction from the classical community toward musicians who …
 
What you'll hear: The importance of being proactive and speaking up for what you want in your career - no matter what your age. The value of going for a career in your youth - and not believing or listening to that “you’re too young” The value of *mentorship* and having a mentor you trust in the professional field you aim for guiding you in your ne…
 
What you'll hear: How to use artist residencies to travel and explore the world while exploring your own creativity How this duo created a remote lifestyle as a musical duo - saving money on rent, seeing the world and building a career all at once The motivation behind Chris and Nicoletta’s choice to opt for a non-traditional career… and the key co…
 
What you'll hear: “Branding” and “Marketing” and what that all MEANS ANYWAY Why branding matters even to the Joe Schmoe Average Classical Musician. Hear a *real life* example of a musician and the platform they built using social media What building your online presence *actually* is - it’s pretty old school actually… The unfortunate truth about or…
 
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