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In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from your existing IP and grow. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your gr…
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In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their costs. How profitable you should be and lots of big reveals. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and le…
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In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones often fail at. Probably the most insightful episode yet. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and…
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In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel to use when and some good examples of how to get started. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's …
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This week, Ian and Mark talk through some of the most exciting businesses that have been through our mentoring programs. How they found success, what models they used, and where the treasures in ecommerce are! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and le…
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This week, Ian and Mark dive into the thinking process to use when the sales go flat. We look at how to dissect the data, work out a solution, and how to turn it around. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth …
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We cut this discussion out of the main podcast because it was an interesting piece on international expansion. It's a model that you can use to expand overseas based around how the top paid media channels work. We thought it would be good to highlight this as a bonus episode. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow…
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In this episode, Ian and Mark talk through the fundamentals of ecommerce that 99% of people miss. They cover the true cost of these mistakes and the fascination of the new 'shiny thing'. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelera…
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Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/schedul…
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This week, Mark and Ian talk about how their system has changed recently to effectively scale high value products. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab …
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In this podcast, we talk through a gifting ecommerce business, scaling to 20 Million profitably. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book…
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In this episode, Mark and Ian dive into a case study on women's clothing, home decor and building revenue to the 10 million milestone. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/sche…
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This week, we talk through the dominoes of an ecommerce sale relating to a cosmetics business. Scaling to 10 million plus. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ …
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In this podcast, Ian and Mark run through a couple of case studies, showing how they used the dominos to help build ecommerce site revenue and businesses. Two examples in this podcast, one site to 20 million a year and the second to 70 million. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Tal…
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This week, Ian and Mark cover the 6th and final domino of an ecommerce sale, 'The Reason To Buy Today'. This covers offer architecture, scarcity and strategies on moving the 'almost buyer' to actual buyer. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and…
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In this podcast, we dive into the fifth domino of the ecommerce sale, adding trust and credibility. Understand what you need to add to move forward and resonate with the buyer. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your …
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In this episode, Mark and Ian dive into the third domino of an ecommerce sale, the job to be done. How to uncover what the customer actually wants to see on the landing page that makes them move forward. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's ta…
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This week, Ian and Mark discuss the 2nd domino of an ecommerce sale, the navigation flow. Align your website with the way people shop and see your conversion rate climb. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth …
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In this podcast, Mark & Ian talk about the first domino of ecommerce, the busy restaurant test. This is the first in a series of podcasts covering all the dominoes of an ecommerce sale. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerat…
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This week, Ian & Mark talk about how to find the next big thing that's going to give you growth. They talk about some of the ecommerce sites they are currently working on and take you step by step though how to find the next lever to pull. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to …
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In this podcast, Ian and Mark dive into the myth that email is only for repeat business. Uncovering the magic bullet that is first time customers from email marketing. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - …
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In this podcast, Ian and Mark spill the beans on the method they use to cut months out of the process to find successful, scalable facebook ads for any ecommerce site. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - …
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In this podcast, Ian and Mark dive into how 2023 has treated us, trends we see continuing in 2024 and what's in store for us all next year. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk…
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This week, Ian and Mark answer the questions as posted by listeners in the Facebook Group. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/ 2. Grab a copy of our book - htt…
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This week, Ian and Mark dive into the bi-annual and quarterly reviews we do to make sure our ecommerce sites are on track and hitting targets. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammers…
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This week, Ian and Mark dive into the monthly ecommerce checks that make sure you are on track. Cut through the noise and stay on target with this simple monthly process. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth…
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This week, Ian and Mark talk about the second stage of the flying bridge methodology. This is what to check weekly on an ecommerce site to make sure you are flying over and above your targets. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about ac…
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This is part 1 of a series of podcasts on the Hammersley Brother's Flying Bridge ecommerce management process. Part 1 goes into what we focus on daily for the best results. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your grow…
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In this podcast, Mark and Ian dive into Black Friday for 2023, what's different, what to expect and how to get the most traction during this important promotion. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https:…
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In this podcast, Mark, Ian and Oliver from Sweet Analytics launch a special package for podcast listeners. All the Hammersley Brothers tools and statistics automated for you in Sweet Analytics. Ian and Mark have negotiated an offer, exclusively available via the Hammersley Brothers, that gives you all the tools for a cut down monthly fee from Sweet…
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In this episode, Ian and Mark talk about finding the lever within the lever that moves the needle the most. Stop running around thinking hard work alone is enough. Understand where to work on your ecommerce store and why. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothe…
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This week, Mark and Ian cut through the noise and talk about practical ways to increase lifetime customer value. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce busine…
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In this episode, Mark and Ian cover how to position your ecommerce business to resonate with your market. Get your positioning right and everything else becomes easy. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 …
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This week Ian and Mark answer some of the most interesting questions they have been asked about ecommerce in 2023. Digging into the good, the bad and the ugly. Let's see where the conversation goes. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. When…
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In this podcast, Ian and Mark talk about "What It's All About" cutting through some of the 'one size fits all' myths that surround ecommerce. Giving you some clarity on what your individual business needs to succeed. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.co…
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In this episode Ian and Mark delve into maximising order value. Looking to maximise the three parts ‘unique items’ , ‘total quantity’ and ‘item price’. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I …
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This week Ian and Mark break down the types of ecommerce sites they like to invest in or own and which ones they like to avoid. As mentioned in our intro, you can grab the famous three Hammersley Brothers ecommerce tools here - https://www.hammersleybrothers.com/tools/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your e…
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In this episode, Mark & Ian delve into the art of distinguishing when it's time to panic and when a sales dip is merely a passing storm, much like the weather. They guide you through this crucial topic, ensuring you maintain your sanity while steering your e-commerce venture. As mentioned in our intro, you can grab the famous three Hammersley Broth…
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In this week's podcast, Ian & Mark take a deep dive into the world of Google Ads! Uncover the hidden secrets within your Google Ads account and learn how to leverage this powerful advertising platform to make informed decisions for your business. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. T…
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In this week's episode, Mark and Ian dive into the homepage of an e-commerce site. Uncover the secrets to achieving a high conversion rate and ensure your website thrives amidst the growing traffic and converts visitors into loyal customers. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk t…
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In this week's podcast, Ian and Mark discuss the importance of email capture for ecommerce. How to grow your list, fast and increase your sign up rates. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hamm…
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In this week's podcast, Ian and Mark cover the final level on the Roadmap PDF, which is 500k/month plus. We talk about the opportunities, the myths and the dead weight that can be found at this stage. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to rec…
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In this podcast, Mark and Ian dive into the third stage of e-commerce revenue. Getting from 200k a month to 500k a month. They uncover the strategies to accelerate through this revenue stage. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting n…
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In this week's podcast, Mark and Ian go through the second revenue level in the Hammersley Brother's Roadmap. This is scaling from 40k a month to 200k a month. You can download a copy of the roadmap PDF here - https://www.dropbox.com/s/qaprdtltusz2n9s/Roadmap%20Linked.pdf?dl=0 P.S. Whenever you’re ready... here are 3 ways Ian and I can help you gro…
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In this podcast, Mark and Ian talk about the key stories that have helped them succeed in e-commerce. Learn from their failures, their wins and the importance of time in the market. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new custome…
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In this podcast Mark & Ian talk through the roadmap they use to get sites to different revenue milestones in an e-commerce journey. Get the Hammersley Brothers Roadmap Here - https://www.dropbox.com/s/m9clqq9yym5hh4v/30700580_1667201912232Roadmap_Linked.pdf?dl=0 P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerc…
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In this podcast, Mark & Ian focus on how to find the ‘next right thing’. Hear stories about how ecommerce businesses actually grew their revenue by asking the right type of questions. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recruiting new custo…
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In this week's podcast, Mark and Ian talk about the myth surrounding the conversion rate. Why it’s not the most important thing to consider & how obsession with this KPI can even reduce your sales. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a copy of our book It’s the roadmap to recrui…
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In this week's podcast, Ian and Mark talk about 'Category Champions' as a way to focus on the performance of each category. Streamlining the data to show exactly what's working in each category to grow incremental gains across the business. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Grab a …
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