Ticket sales news, ideas, and best practices. Based on TicketPlaybook.com where you can browse all content.
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Creating a Winning Ticketing Strategy (Industry Discussion Session)
24:17
24:17
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24:17
In this session, recorded on January 14, 2025, we outlined actionable tips on how to create a winning ticketing strategy for 2025. With pricing pressures across sports ticketing, it's important to sharpen your skills to be successful. We discuss enhancing fan engagement, promotional discount strategies, and boosting corporate partnerships.…
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What's Working Now? (Industry Discussion Session)
49:56
49:56
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49:56
In this session, recorded on October 30, 2024, we had an open discussion about "What's Working Now?" in the ticket sales world. It's a difficult environment to sell tickets and there are pricing pressures, so creativity is more important than ever. We discuss flexible pricing models (dynamic pricing), season ticket membership perks, theme nights, p…
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