How do you build your personal brand and succeed in your career? In her bestselling book, LEAVE YOUR MARK, Aliza Licht, award-winning marketer, and personal branding expert, answers these questions and more. On the podcast, Aliza brews fresh career advice every Wednesday with dynamic friends, delivering essential advice and motivation for succeeding in the working world where the most important thing you can have is a strong sense of self. Her new book, ON BRAND: Shape Your Narrative. Share ...
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Welcome to the Wired To Crush It Podcast, I’m so glad you’re here with me. I’m Tanya Aliza, retired Finance Specialist and past corporate girl turned home business owner of a multi-7-figure influencer brand. I’m also a wife, dog mom, vacation home host, lover of life, business, marketing and success. I’m your biggest cheerleader when it comes to Financial Freedom, Success, and growing a business to support your best life… I guess you could say I’m Wired To Crush It! I created this Podcast to ...
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The Bronx Sweetheart herself, Aliza, shares her thoughts and experiences about life, relationships, parenthood, and other interests, that everyone may relate to. She's the sweetest girl that you will get to know and speaks from the heart, from the very start!
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Are the stars really just like us? Join Aliza Kelly (celebrity astrologer, host, and author) as she explores mythology, magick, and pop culture in her weekly podcast, Stars Like Us. One-part astrology school and one-part talk show, each episode pairs relevant astrological subjects with an exclusive expert interview. Aliza invites her guests and listeners to share, discover, and suspend disbelief as they enter the world of limitless possibilities as guided through the cosmos.
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In this podcast we will talk about each individual chapter of the Curious Incident
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The Strategic Missteps of Jaguar's Rebrand: A Fashion Marketer's Analysis
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17:03
In this episode of Leave Your Mark, I analyze Jaguar's recent controversial rebranding campaign, 'Copy Nothing.' As someone deeply embedded in luxury marketing, watching Jaguar's recent "Copy Nothing" rebrand was akin to witnessing a heritage fashion house abandon its signature codes. The automotive equivalent of Saint Laurent dropping Yves is a mo…
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My Bridging the Gap Formula: Crafting Social Media Posts That Sell
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21:52
In today’s episode, I’m sharing my 'Bridging the Gap' formula for creating social media posts that convert followers into buyers. Whether you’re new to selling online or a seasoned entrepreneur, this three-step method—Attention, Influence, and transformation—will help you craft posts that speak to your audience and inspire them to take action. Tune…
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The Big Stay: Turn Career Stagnancy into a Power Move
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In this solo episode, I discuss the current employment climate known as 'The Big Stay,' where employers have the upper hand and job-switching opportunities are scarce. But don't get discouraged. Staying put doesn't have to be negative. This episode contains actionable career advice to make the most out of your current role and keep your eye on the …
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Moving On: How to Grieve and Grow Beyond Your Former Career
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11:59
Grieving a career you loved is challenging, but it's a natural part of moving forward. In this solo episode, I share how to acknowledge, reflect, and recreate your path on a new journey. I delve into the often-overlooked painful aspect of leaving a long-term career or industry. The emotional challenge and identity crisis that can accompany such a c…
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Your Daily Personal Branding Challenge Begins NOW
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Raise your hand if you want to upgrade your personal brand but don’t know where to begin? Today is the day you can start to take your first steps! Dive into my latest episode and discover how small changes can make a big impact. This episode delivers actionable steps that you have no excuse not to employ TODAY. From updating your bios and profile p…
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How to Showcase Your Worth Without Bragging
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Do you have to brag to build your personal brand? The answer is no. In this episode, I address the common confusion between personal branding and bragging, emphasizing the importance of creatively shaping your narrative to show off your skills without boasting. I share a personal anecdote highlighting this issue and provide practical advice for sho…
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The Way People Buy on Social Media is Changing—and How to Keep Up
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When everything seems to hit at once, how do you keep your business moving forward? In this episode, I’m diving into a week filled with twists—from a trademark roadblock on a new product to a last-minute passport dash and the final stages of launching our marketing system and mentorship program. Plus, we’ll explore a huge shift in the way people ar…
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Leveraging Lateral Career Moves for Long-term Gains with Karyn Schoenbart
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Imagine what your life would be like if your mother was the CEO of a global company. She could provide advice to propel your career and help you overcome the many stumbling blocks that keep people from fulfilling their full potential at work. In this episode of Leave Your Mark, I sit down with the inspiring Karyn Schoenbart, the co-founder and mana…
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Unlocking Your True Potential with Human Design Expert Emma Dunwoody
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In this fascinating episode of Leave Your Mark, I speak to Human Design expert and author of Human Design Made Simple, Emma Dunwoody, who shares transformative insights on this unique system of self-knowledge. Emma delves into the origins and scientific validity of Human Design, a system combining elements of astrology, the chakra system, Kabbalah,…
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Stop Doing It All Yourself: How Asking for Help Transformed My Business
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In this episode, I’m sharing the game-changing secret that skyrocketed my business growth—asking for help. As entrepreneurs, we often feel the need to do it all ourselves, letting ego and fear of vulnerability hold us back. I’ve been there, but once I embraced the power of collaboration, my business transformed faster than I ever imagined. I’ll rev…
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From Crown Jewel to Cautionary Tale: Gwen Whiting on Navigating the Pitfalls of Corporate Acquisition
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In this episode of Leave Your Mark, I sit down with Gwen Whiting, the innovative founder behind the eco-friendly brand The Laundress, later acquired by Unilever. Gwen recounts her unique journey from her crafty upbringing to becoming a pioneer in the premium laundry sector. She shares the highs of building a celebrated brand and the sobering challe…
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The Battle Between Motherhood and Ambition: Emily Tisch Sussman’s Unfiltered Story
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In this episode of Leave Your Mark, I sit down with Emily Tisch Sussman, the creator and host of the award-winning podcast 'She Pivots', a Tony-nominated producer, the Co-owner of Gotham FC, and a political strategist. We discuss Emily's viral article 'My Children Killed My Career,' which explores how having children shifted her career trajectory. …
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Discover Fresh Business Ideas from Unlikely Sources (I'm recording from Croatia today)
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In this episode, I’m coming to you from the stunning city of Split, Croatia, to share a powerful strategy that has completely changed how I approach my business. As entrepreneurs, we sometimes get stuck in our own bubbles, relying on the same training and strategies we’ve always used. But what if I told you that the best ideas for growing your busi…
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Aliza Licht Reveals Her Top Rules for Authentic Social Media Engagement and Performance
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I've been getting so many questions about my social media strategy, so I finally made an episode about it! In the latest episode of Leave Your Mark, I share my personal rules and tips for authentic engagement. I delve into my personal strategies and unwritten rules for effective social media engagement and performance, especially on Instagram. Spoi…
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Mastering the Art of Writing That Gets Noticed with Estelle Erasmus
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In this episode of Leave Your Mark, I welcome esteemed writer and professor Estelle Erasmus. Together, we delve into actionable tips for creating writing that stands out and resonates with readers. Estelle shares insights from her book, 'Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published,' and her extensive caree…
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How to Plan & Execute a 7-Day Mini Launch for Consistent Sales
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In this episode, we're diving into a simple but powerful strategy that can help you boost your sales every single month. I’ll walk you through the five key steps to creating a mini launch every 30 days, designed to give your business a surge of revenue. Best of all, this plan is reusable, so you can implement it over and over again, creating consis…
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Aliza Licht on Blake Lively's "It Ends With Us" Marketing Fail and Brand Misstep
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I've been waiting a month to discuss the Blake Lively It Ends With Us controversy on the podcast because I wanted to see how it would all unfold. First and foremost, the marketing strategy of It Ends With Us leaned heavily into a floral theme. For those who haven't read the book, Blake Lively's character, Lily Bloom, is a florist. However, the film…
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Runway of Dreams: Mindy Scheier's Mission for Inclusive Fashion
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In this episode of Leave Your Mark, I sit down with my friend, Mindy Scheier, the founder of the Runway of Dreams Foundation. This episode begins on a personal note, discussing our shared experiences as mothers of sons with different forms of Muscular Dystrophy. Mindy discusses her journey from the fashion industry to creating adaptive clothing ins…
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Some Of My Passive Income Streams. I Wish I Would Have Known This Sooner
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Disclaimer: The information provided in this episode reflects my personal financial journey and is not intended as financial advice. Please consult a qualified financial advisor before making any financial decisions. I hope my personal experiences from this week have been helpful for your life and business. If you found this helpful, please take a …
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Aliza Licht on the Right Way to Introduce Yourself: Common Mistakes and How to Avoid Them
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Struggling with your professional introduction? In today's snack segment on Leave Your Mark, I share easy tips to nail your intro every time. I provide simple yet essential career advice on the importance of crafting a concise and impactful professional introduction, emphasizing the need for clarity, brevity, and prioritization of vital information…
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Fashion as Empowerment: How Gayle Perry Transforms Lives Through Style
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In this episode of Leave Your Mark, I sit down with my friend and former colleague, Gayle Perry, a renowned fashion personal stylist and interior designer known for her empowering and healing approach to style. Gayle shares her journey from a challenging childhood where she was bullied to how she turned pain into purpose and became a force in the f…
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WE'RE BACK: Horoscope Weekly with Aliza Kelly
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Aliza Kelly is back with a brand new show! Join me every Monday as I decode the latest astrological happenings and deliver customized horoscopes for each sign, from Aries to Pisces, with forecasts for love, career, health, and personal growth. Together, we’ll explore fascinating astronomical events, from meteor showers to lunar eclipses to super mo…
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My New Social Media Strategy That's So Dang Easy To Win With
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I’m spilling the beans on a strategy that’s all about working smarter, not harder, when it comes to social media. Over the past few days, I’ve been using this approach to find content that’s already performing really well in our niche, so I don’t have to waste time guessing what will work. This little trick has been a lifesaver! Instead of getting …
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Rebuild and Rebrand: Managing Unexpected Career Setbacks
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Rebuild and Rebrand: Managing Unexpected Career Setbacks A CONVERSATION WITH AMY SHOENTHAL AND ALIZA LICHT This might be the most comprehensive career advice episode on Leave Your Mark!! Recently laid off? Didn't get that promotion you were working towards? Impacted by company restructuring? Hitting a career slump and in need of motivation? Award-w…
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Behind the Scenes with my Husband Rikky Nearman! Balancing A-Type Personalities & Our Journey Together as Entrepreneurs
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Hello, friend! Thanks for joining me for this behind the scenes chat with my husband Rikky Nearman. In this episode, I have the pleasure of interviewing my husband Rikky Nearman and we talk about his Senior Marketing role at Reynolds America and how he was the head of Brand for two of their largest brands. We also answered fun questions about our r…
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Behind the Mic: Vanessa James's Journey from Stutterer to Voiceover Queen
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In this new Leave Your Mark episode, I sit down with Vanessa James. Vanessa is the CEO and Founder of Vanessa James Media (VJMedia), a multi-media company where she celebrates her passions for voiceover, storytelling, travel, and on-camera hosting. You may not know her name, but you definitely know her voice. Known as "the voice you hear everywhere…
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Success in the Circle: Achieve More Through Strategic Relationships
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Hello, friend! Thanks for joining me for this Saturday morning coffee chat. I hope my personal experiences from this week have been helpful for your life and business. These Saturday 'Shortie' episodes are designed to guide you through both your personal and professional journeys. If you found this helpful, please take a moment to rate and review t…
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Breaking Fashion Norms: Tanya Taylor’s Fearless Path to Success
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From the get-go, Tanya Taylor's upbringing set her apart. Growing up with parents who traveled the world with the Red Cross, Tanya was immersed in a rich tapestry of cultures and experiences. Her childhood home brimmed with diverse artifacts from around the globe, from Indonesian carved wooden temples to Thai silks. This exposure cultivated an insa…
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LinkedIn Personal Branding: What to Post and What to Avoid
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Ever wonder if your LinkedIn posts are hurting or helping you professionally? Do you ever consider how people in your network feel consuming them? Are you someone that people want to mute? In this episode of 'Leave Your Mark,' I focus on effective personal branding on LinkedIn, sharing practical tips on how to post valuable and engaging content wit…
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Redefining Self-Care: Erica Diamond on Burnout Prevention and Time Management
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In this episode of 'Leave Your Mark,' I sit down with Erica Diamond, a certified life and career coach, yoga and meditation teacher, and founder of the women's empowerment brand EricaDiamond.com. We discuss prioritizing self-care, recognizing burnout, and practical tips for time management. Erica shares her personal journey from a young entrepreneu…
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