Implementing Amazon Brand Strategy with Lo Martin of Elevate Brands

10K Collective e-Commerce Podcast

Today we are still with Lo Martin from Elevate Brands. It is basically an aggregator to put it in simple terms that they roll up Amazon businesses. A really important starting point we will talk about are some practical things which are small loops. What do we need to put into place to make sense of the overall customer journey and many more. You'll Learn: That brand architecture is what the customer sees How to map the journey first then start building from the end point How we build out a process to implement marketing build-out When to start hiring people to implement these tasks How to have clear expectations when you lead Hiring In house vs freelance workers