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Контент предоставлен Tony Northrup. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tony Northrup или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Picture This: Photography Podcast
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Manage series 114477
Контент предоставлен Tony Northrup. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tony Northrup или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Twice a month, professional photographers Chelsea and Tony Northrup dig deep into the history, technology, and personalities of photography.
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207 эпизодов
Отметить все как (не)прослушанные ...
Manage series 114477
Контент предоставлен Tony Northrup. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Tony Northrup или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Twice a month, professional photographers Chelsea and Tony Northrup dig deep into the history, technology, and personalities of photography.
…
continue reading
207 эпизодов
Все серии
×Tony & Chelsea discuss the future of cameras in the year 2025, which cameras and lenses will come out, and what new technology might surprise us. Want your own website? Go to http://squarespace.com/Chelsea & save 10% off your first website or domain with code “Chelsea"
Tony & Chelsea Northrup choose recap 2024 in the camera and photo industry by reviewing the best and worst cameras and photo gear of 2024. They choose the smartphone of the year, the WTF of the year, and the best camera of the year.
When is photo editing cheating? People have been editing photos for as long as they have been taking them. At what poinnt is photo wditing crossing the line and is no longer considered photogrpahy or fair? Should you disclose what's edited in your photo? Tony & Chelsea duscuss the nuances of editing and photos. Want your own website? Go to http://squarespace.com/Chelsea & save 10% off your first website or domain with code “Chelsea" Get our books and training ON SALE!: https://northrup.photo coupon BF24 (everything) or PR24 (presets)…
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Picture This: Photography Podcast
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Every camera brand has fanboys but some are more energized than others! Tony and Chelsea review angry comments and talk about fanboys and what makes them so angry!
Tony and Chelsea discuss their time as YouTubers, what they learned, and what they wish they knew earlier; sponsorships, dealing with trolls, and making meaningful content.
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Picture This: Photography Podcast
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Are bigger sensors better? Do you need a new camera? On this episode of the Picture This! Photography podcast, Tony and Chelsea debunk the confusing photo myths that frutrate photographers!
With threats like AI and phone cameras, Tony worries that photography is going away but Chelsea thinks it's here to stay. Which one is it?
Canon launched the long-awaited R1 camera and disappointed some fans that had big dreams for their flagship camera. Tony and Chelsea talk about why the R1 disappointed some and what the future holds for Canon. Also, Canon loses market share to Sony and has a few rounds of layoffs. What does this mean for the company?…
Is Apple ever going to make a designated camera? If so, what would it look like, which features would is have, and how much woud it cost? Tony & Chelsea Northrup discuss the possibiity of the camera and specualte what it would be and how it could impact photography and the camera industry
Tony and Chelsea Northrup talk about the 10 cameras that changed the trajectory of photography forever; from the first ever digital camera to the newest smartphones that have innovated features that will change how we take pictures.
Gerald Undone sparked a great discussion about camera press events and reviews. Tony and Chelsea Northrup talk about theirs experiences as reviewers and add to a discussion that's long overdue.
Tony and Chelsea Northrup talk about how A.I. is being trained using the photos of photographers, the enthics of not giving artists credit, and what we can and should do about it!
Tony and Chelsea talk about how content creation is harder than ever.
Tony and Chelsea discuss Marques Brownlees review of "the worst product" and address the backlash he faced. Are reviewers responsible for only providing good feedback? How much should a reviewer consider the longevity of a company when providing a review? Tony and Chelsea discuss their experiences with bad reviews, times they've made companies upset, and how they approach making reviews that are fair but honest.…
OUR STORE: http://northrup.photo Use our 10% off coupon 'YouTube' Video is more and more popular, but will it ever fully replace photos? Tony and Chelsea take sides and pick their favortie medium, Photos v Video, while debating the pros and cons of each and providing somewhat questionable research.
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