The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Контент предоставлен David Erickson and Beyond Social Media. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Erickson and Beyond Social Media или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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The Agile Brand with Greg Kihlström®
1 #644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
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Контент предоставлен David Erickson and Beyond Social Media. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Erickson and Beyond Social Media или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss. The audio version will be posted along with the blog post. Follow the show on social: https://beyondsocialmediashow.com/connect Subscribe to the show's eNewsletter: https://beyondsocialmediashow.com/newsletter
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172 эпизодов
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Контент предоставлен David Erickson and Beyond Social Media. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией David Erickson and Beyond Social Media или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss. The audio version will be posted along with the blog post. Follow the show on social: https://beyondsocialmediashow.com/connect Subscribe to the show's eNewsletter: https://beyondsocialmediashow.com/newsletter
…
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172 эпизодов
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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1 Mathfluencers & Knitfluencers 39:28
During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rates by ranking stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/379 Connect with the show on social media Subscribe to the weekly eNewsletter…
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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1 Domino's Stranger Pizza 43:34
During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins GrubHub's costly lunch ShipGo's ridiculing commercial The most GenX tweet in the history of Twitter Podcast consumption stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/378 Connect with the show on social media Subscribe to the weekly eNewsletter…
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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1 Elon Musk & Twitter Circles 42:32
During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as: How the tech titans are teaming up to forge a password-free future How video game engines are transforming Hollywood Twitter's testing of Circles LeBron James talks to his younger self Budweiser's politically-charged "freedom" cans Cannabis marketers stealing famous food brand packaging Video ads crashing news apps Instagram marketing statistics Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/377 Connect with the show on social media Subscribe to the weekly eNewsletter…
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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as: A PSA campaign featuring actual gunshot victims unboxing firearms Google Docs can write summaries and OpenAI can write much more impressive prose Stripe and Twitter partnering on crypto payouts YouTube's new keyword research tool Google's Earth Day Doodle Jimmy John's gets high An NFT get-rich-quick scheme BeReal stats Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/376 Connect with the show on social media Subscribe to the weekly eNewsletter…
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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as: YouTube experiments with reactions AdAge educates marketers on Web3 Podcasts on Twitter Twitter's edit button Fortune 1's NFTpocalypse Voice-activated graphic design AI salesforce The mother of all Facebook lawsuits Podcast consumption Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/375 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as: Ukraine's NFT fundraiser The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people YouTube video essays Sting's new Hiring Chain music video for World Down Syndrome Day Google's sunsetting Universal Analytics A botched TikTok takedown attempt Plus shiny new stuff and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/374 Connect with the show on social media Subscribe to the weekly eNewsletter…
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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 373, co-hosts BL Ochman & David Erickson discuss Dolly Parton joining the metaverse, as well as: Tracking the emotional responses to commercials Twitter's new eCommerce shops How to claim credit for your work so your boss doesn't steal it The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda Russia's bankrolling of pro-Putin influencers Yet another PR pitch from hell Facebook's random banning of pages Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/373 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1 Crowdsourcing Ukraine War Intel 32:38
During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as: The new Twitter Community features LinkedIn's new marketers' community group The growing base of Metaverse users; Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage Gaming Wikipedia's SCOTUS candidate bio pages YouTube's random, mistaken takedown notices Fake Instagram Ukraine war accounts Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/372 Connect with the show on social media Subscribe to the weekly eNewsletter…
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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1 Super Bowl LXI Commercials 31:54
During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as: Bay Area Rapid Transit's customer love story for Valentine's Day Apple's virtual reality operating system, realityOS The Go Viral video game that teaches you to recognize disinformation techniques Hawaiian Tropic’s crappy marketing The reputational signals generated by Spotify's Joe Rogan controversy The fallen prestige of Forbes Edelman's Trust Barometer Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/371 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as: The Bryant Lake Bowl's amazing marketing video Gibson's NFT guitars Michelob Ultra's Super Bowl commercial previews M&M's mascot makeovers Influencers need to get their act together Twitter lets the Big Lie spread The ridiculous defintion of an Instagram Reel view 2022 spending on social audio Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/370 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
1 LinkedIn Virtual Events 🎟️ 41:22
During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as: A social justice t-shirt campaign The Gap's $500 NFT hoodie A superb real estate influencer example Apple AirTag's stalking abilities FTC Investigates Facebook Meta for anti-competitive behavior Google and Facebook under fire for cookie policies North Korea hacks crypto to fund WMDs Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/369 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included: Alien Oreos A handgun unboxing PSA 2020 hooks up with Satan in Match.com Commercials Bored Ape Yacht Club NFTs Launch Weinermobile Lyft Rides New York Times' interactive historical reporting of the Tulsa Race Massacre Snapchat Millionaires Sleep Number's advertorial TV commercials Nerf Hires Fan As Chief TikTok Officer An Italian Mafia Fugitive Cooked By YouTube Facebook's January 6 Fail A working gun disguised as a Lego toy LinkedIn Knocks TikTok The Milk Crate Challenge Facebook renames Twitter disses Alan Page Mars Bar's pesterbot Nike’s Satan Shoes Fired By Bot At Amazon Dancing Middle Aged Guys Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/368 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as: Twitter's new bot certification program The launch of The Atlantic's new newsletters Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie Apple allows self-repair of their devices The World Wildlife Foundation's brilliant climate change advocacy video Spotify to allow video podcasts TikTok's mediocre safety center Big Oil's decades-long disinformation campaign A media bias chart misses the mark Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/367 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as: The Twitter Blue rollout TikTok’s Creative Exchange Is traditional SEO enough for voice? Email engagements that boost inbox visibility Content marketing tactics for recruiting talent Arby’s french fried vodka Apple’s secret advertising arbitrage Instagram poaching TikTokers The wild west of disinformation on podcasts The state of email marketing Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/366 Connect with the show on social media Subscribe to the weekly eNewsletter…
B
Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
During episode 365, host B.L. Ochman interviews Drew Simon, founder of the Crypto Altruism community. They discuss the thousands of ways that cryptocurrency and the blockchain are being used for global social impact. Among the topics we cover in this interview: - Major charities including American Cancer Society, UNICEF, Save the Children and hundreds of others are using the blockchain and crypto currency for global projects. - Mainstream media's false narrative about the blockchain and crypto - How crypto is revolutionizing charity fundraising Video, Show Notes & Links: https://beyondsocialmediashow.com/365 Connect with the show on social media Subscribe to the weekly eNewsletter…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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