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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Part-Time Genius
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Manage series 2152812
Контент предоставлен iHeartPodcasts and iHeartPodcasts and Kaleidoscope. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией iHeartPodcasts and iHeartPodcasts and Kaleidoscope или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Will and Mango have lots of questions. Will we ever live without sleep? How do rats keep outsmarting humans? Where are the sunniest tax havens to hide your money? Join these Part-Time Geniuses as they dive into ridiculous topics... and discover some pretty smart stuff along the way.
…
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380 эпизодов
Отметить все как (не)прослушанные ...
Manage series 2152812
Контент предоставлен iHeartPodcasts and iHeartPodcasts and Kaleidoscope. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией iHeartPodcasts and iHeartPodcasts and Kaleidoscope или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Will and Mango have lots of questions. Will we ever live without sleep? How do rats keep outsmarting humans? Where are the sunniest tax havens to hide your money? Join these Part-Time Geniuses as they dive into ridiculous topics... and discover some pretty smart stuff along the way.
…
continue reading
380 эпизодов
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×From the Museum of Mollusks crammed into a hospital kiosk, to the supercool collection housed in a New York City elevator shaft, Mango and Gabe visit some of the tiniest, most delightful, and absolutely strangest museums worth your time. Plus, we dig into why every good host needs to invest in this after-dinner furniture piece. To see a few of the museums we referenced or hit us up for questions, visit our Instagram @parttimegenius. Photo by Alina Vilchenko. Thanks Alina! See omnystudio.com/listener for privacy information.…
Looking for a last-minute idea to impress your valentine? Don’t follow the lead of anyone in this episode! Today we’re celebrating nine of history’s most over-the-top expressions of love… and the epic ways they failed. Raise a glass to the man who surprised his wife with an ancient monument, the legendary political figure whose way with words didn’t prevent him from getting rejected, the Hollywood stars with big diamonds and even bigger problems, and more. If you have a great (or so-bad-it’s-great) Valentine’s Day gift story, tell us about it on Instagram @parttimegenius . [Pictured: Catherine the Great, and someone who was NOT the man who gave her a very very fancy diamond.] See omnystudio.com/listener for privacy information.…
Want to know what makes the only swimming pool on the National Registry of Historic Places so special? Or who actually built the first pool specifically for swimming? Or the strange reason Boston invested in an indoor public pool? From the secret swimming pool hiding in the White House to New York's zaniest swim team, Will and Mango dip into the surprisingly refreshing history of pools. (Jump in, already! The water's fine.) If you have a question or comment for the show, hit us up on Instagram at the handle @parttimegenius. We're waiting to hear from you!!! Photo by Julie Aagaard. (Thank you, Julie!) See omnystudio.com/listener for privacy information.…
In this classic episode, we’re all about Gators as Will and Mango chat about the best way to get an alligator to duet with you, why gators are surprisingly good mothers, and how a California theme park taught Americans to share their water slides with these toothy beasts. If you have a question or comment for the show, hit us up on Instagram at the handle @parttimegenius. We're waiting to hear from you!!! Photo courtesy of Jan Venter (Thank you Jan!) See omnystudio.com/listener for privacy information.…
This episode, we're fastening our seatbelts and armchair traveling to Denmark-- a land where treasure hunting is encouraged, Disney stole ideas for his theme parks, and there are very specific ways to eat your sandwich. Plus: a Danish conspiracy involving... the Swedish Chef! See omnystudio.com/listener for privacy information.…
From ancient Chinese lie detection methods involving a mouthful of rice, to the clever ways toddlers, apes and drongo birds stretch the truth, to the surprisingly honest way that Charles Ponzi got his start in business, Will and Mango have a whole lot to say about lying (honestly!). See omnystudio.com/listener for privacy information.…
Is cooking and preserving your food underground the hottest new culinary trend?! Probably not. But it is fascinating! From mummified victuals to Appalachian cabbage, bean hole suppers to Peruvian pachamancas , Will and Mango dig into a world of underground cuisines. See omnystudio.com/listener for privacy information.…
Join Will and Mango as they announce the very prestigious 43rd Annual Part-Time Genius Awards , where the duo celebrates everything from 2024's greatest economic innovation (it involves Seagulls) to advances in human-snail relations, to celebrating the year's best villain (you'll definitely want to invite him over to your place). If you have a question or comment for the show, hit us up on Instagram at the handle @parttimegenius. We're waiting to hear from you!!! See omnystudio.com/listener for privacy information.…
Whether you're trying to spot a Michelin critic in the wild, or you're on the hunt for the world's best reindeer tartar with moss and fermented mushroom (a very common thing listeners ask us about), we've got you covered. From Katy Perry's Michelin mishap, to chefs trying to sue the guide because they want more stars, to the bizarre reason the Michelin Man prefers to pair his meals with a goblet full of nails, we've prepared a piping hot plate of facts for you. (Go ahead and tuck in!) ... Want to get in touch? Whether you want to share a fact, story, or even just let us know how we're doing, you can write our moms (Lalita and Paulette) at PTGeniusMoms@gmail.com. Don't worry. They'll pass the message along. See omnystudio.com/listener for privacy information.…
From Mark Twain's bizarre hatred of Jane Austen, to the heated argument that launched two great grocery stores, to the strange prank that ended two comedians' legendary partnership, this episode, Mango and super-producer Mary go looking for historical beef and find plenty of sizzle! See omnystudio.com/listener for privacy information.…
Turns out, the history of Board Games isn't as simple as just passing Go and collecting $200. From the surprising way Abraham Lincoln's beard changed Milton Bradley's career, to the socialist board game that took off on Ivy League campuses, to the ancient Sumerian board game you can still play, this episode Will and Mango go wild game hunting and come back with plenty of stories to tell. See omnystudio.com/listener for privacy information.…
Can smiling during running improve your marathon time? Will an old age app help you make better resolutions? And is there real science behind the Coffee Nap? Will and Mango examine big and little ways to improve your 2018, including why you'll probably need to carry a plunger around with you in the New Year. Featuring Mango's wife, Lizzie. See omnystudio.com/listener for privacy information.…
Grab a mug of cocoa and hit play already! From Renaissance snow angels to an award-winning trick for never slipping in the snow, Will and Mango have a special wintery mix ready for your snow day. See omnystudio.com/listener for privacy information.
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Part-Time Genius
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Want to know why George Washington's eggnog was so potent? Or how new immigrants partied on Ellis Island? Or what was the wildest party to ever take place at West Point? Or the very particular way that Thomas Edison changed the way we make shrubbery more festive? You're in luck! Will and Mango get the lowdown on just a few of the historical parties they weren't invited to. See omnystudio.com/listener for privacy information.…
Want to know why Indonesian postal workers have one of the hardest jobs in the world? Or why the country is the best place to find new bird species? Or why it's an honor when someone makes you a tall glass of jammu? From the best types of fabric to throw into a volcano to make it stop erupting, to how to track a super-short Sasquatch, Will and Mango scour the country's 17,000+ islands to bring you Indonesia's best facts. See omnystudio.com/listener for privacy information.…
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