Nathan Barry Archive podcast

#Arts #Business #Marketing #Graphic Design #Nathan Barry: Author, Designer, Marketer #Nathan Barry: Author

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

Nathan Barry Archive

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78 эпизодов

Nathan Barry Archive

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updated 2 года назад

Главная серий•Feed

78 эпизодов

#Arts #Business #Marketing #Graphic Design #Nathan Barry: Author, Designer, Marketer #Nathan Barry: Author

Все серии

Nathan Barry Archive

1
078: Sahil Bloom – Using Flywheels to Build Longevity in the Creator Economy 52:28

2 years назад52:28

52:28

In today’s episode, I sit down with investor, entrepreneur, and content creator, Sahil Bloom (in front of a live audience) to unpack the key strategies and lessons that will help you achieve longevity and sustainability in the creator economy. Sahil has had a fascinating journey, transitioning from the world of private equity to making a name for himself in the creator economy (his bi-weekly newsletter alone has more than 400K subscribers). Upon entering this new sector, Sahil found himself occupied with the question of how to ensure longevity and set about putting together the ideal business operating system for content creators. In today’s conversation, you’ll get a behind-the-scenes look at how Sahil built a thriving ecosystem as a content creator by acquiring businesses that would resonate with his audience and partnering with the right collaborators. You’ll also hear Sahil’s answers to live audience questions where he sheds light on finding the right partner, knowing when to pivot, and the future of the creator ecosystem. In this episode, you'll learn: How Sahil became one of the first people to popularize the use of long-form on Twitter Why to focus on building an audience with whom your work resonates rather than chasing vanity metrics How to figure out if you're creating inspiration-driven content operation-focused content (and where you lie on the spectrum) How to escape the need to create new content daily by putting strategies in place How to use flywheels as the operating system for your business How to find the right collaborators How Sahil uses agencies to turn cost centers into profit centers When to pivot on a project or company Habits for creating and managing your time as a creator Links & Resources: The Sweaty Startup Wait But Why Justin Welsh Tim Ferriss Sahil Bloom Links: Sahil’s website Follow Sahil on LinkedIn Follow Sahil on Twitter Follow Sahil on Instagram Follow Sahil on YouTube Follow Sahil on TikTok Subscribe to Sahil’s newsletter…

Nathan Barry Archive

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077: Darrell Vesterfelt – Running a 101,000-Person Online Summit 1:03:35

2 years назад1:03:35

1:03:35

Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year). Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills. In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa. In this episode, you'll learn: Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading. The importance of authenticity in the homesteading world. A rundown of Darrell’s various businesses. The publication and publishing house, Homestead Living : what inspired it and where it’s going. The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit. The best marketing strategy according to Darrell. Links & Resources: Homestead Living Homestead Living on Instagram School of Traditional Skills Homesteading Family Good People Digital Everything Worth Preserving Darrell Vesterfelt Links: Darrell’s website Follow Darrell on LinkedIn Follow Darrell on Twitter Follow Darrell on Instagram…

Nathan Barry Archive

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076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company 56:32

2 years назад56:32

56:32

In today’s episode, I’m joined by PJ Taei, Founder and CEO of Uscreen, an all-in-one video monetization platform for content creators that helps them build their brands and grow their businesses. The creator economy has changed a lot since PJ first founded Uscreen in 2015. And in that time PJ has managed to grow Uscreen to $20 million a year in revenue, representing sought-after clients and their channels, like Yoga with Adrienne and Justin Rhodes’s streaming platform, Abundance Plus. Our conversation gets into some pretty fascinating topics, like what to do when major competitors enter your field, the trial and error involved in getting your pricing right, and why true fans are so valuable for content creators looking to monetize. PJ also sheds light on what motivated him to bootstrap his company and expands on why it’s so important to stay in touch with the needs of your customers as you grow! In this episode, you'll learn: How Uscreen supports creators by helping them sync their offerings on one platform. What helped PJ recognize the need for a service like Uscreen. When to fear a major competitor coming in and why you should never underestimate a small company. The importance of continued focus on the customer as you grow along with actionable advice on how to stay in touch with their needs. How to find the right balance between trial periods, free content, and attracting paying customers. Why PJ decided to bootstrap instead of pursuing funding and what he has learned from the experience. Links & Resources: Uscreen Uscreen on YouTube PJ Taei’s Links: PJ’s website PJ’s email Follow PJ on LinkedIn Follow PJ on Twitter Follow PJ on YouTube Listen to PJ’s Podcast…

Nathan Barry Archive

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075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose 1:06:59

2 years назад1:06:59

1:06:59

In this episode, I talk to Susie Bulloch, who runs Hey Grill, Hey, which started as a wildly successful food blog (to the tune of a million dollars or more a year in revenue). Then she did something that I absolutely love: she used her online business to kickstart a physical products company. Her sauces and rubs company in the barbecue space is now about to overtake the blog in revenue. The online world of content creation is vastly different to the product manufacturing space, and as Susie explains, she is grateful that she didn’t know too much before she made the transition. Her top piece of advice for anyone interested in doing the same thing is to make products with the intention of fulfilling a need, not just because you have an audience online. Susie describes herself as “terrifyingly driven,” and during our conversation, she talks about how she went from “I could never” to doing it all, the importance of celebrating business milestones, the value of having someone ask you, “Why?” regularly on your entrepreneurial journey, and her goal of increasing the representation of women-owned brands in the barbeque space! In this episode, you'll learn: The value in working for other people before starting your own company. Why it’s always worth taking the time to be grateful for the journey you are on and celebrating your achievements. What the life of a “terrifyingly driven” entrepreneur looks like. How to build trust within your community so they are happy to pay for your offerings. The only piece of advice Susie would give to someone interested in transitioning from online content creation to product manufacturing. Links & Resources: Hey Grill, Hey The Grill Squad ‘The Billion Dollar Creator’ Susie Bulloch Links: Follow Susie on Twitter Follow Susie on Facebook Follow Susie on Instagram Follow Susie on YouTube Subscribe to Susie's Grill Squad…

Nathan Barry Archive

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074: Alyssa Dulin – Secrets of Email Deliverability 1:00:58

2 years назад1:00:58

1:00:58

Today, I sit down with the Head of Deliverability at ConvertKit, Alyssa Dulin, to shed some light on the often mysterious game of getting your email into the right inbox. Alyssa's expertise about what creators need to focus on and the most recent developments in the email marketing space can truly take your company's reach to the next level! Deliverability has always been a huge part of what we offer at ConvertKit, and Alyssa unpacks the most important pieces of this puzzle, covering sender reputation, effective cadences, and setting and delivering on expectations. As with so much of our philosophy, it is all about playing the long game over short-term wins and shiny statistics. You’ll get a look behind the scenes at how the world of email actually operates and evolves, the important conversations that happen between providers, as well as some helpful practical tips and common mistakes to avoid. Be sure to join Alyssa and me for this illuminating chat. In this episode, you'll learn: The biggest factors that contribute to reaching your audience's inbox. A simple and comprehensive definition of deliverability. How to think about the important aspect of reputation management. The real value of custom domains and dedicated IPs. Links & Resources: ConvertKit's Creator Network Eventbrite Warby Parker Emma CM Group Tim Ferriss Susan Cain James Clear Bitly Spamhaus M3AAWG Figma Substack SparkLoop Alyssa Dulin Links: Follow Alyssa on Twitter Listen to Alyssa's podcast Subscribe to Alyssa's newsletter…

Nathan Barry Archive

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073: Thomas Frank - How I Make Six Figures per Month as a Creator 1:08:46

2 years назад1:08:46

1:08:46

Today I’m talking with Thomas Frank. Thomas built a YouTube channel called College Info Geek to over a million subscribers. Since then, he’s rebranded and grown the channel to nearly 3 million subscribers. He’s also built a massive business around courses and Notion templates. In this episode we talk about making a pivot as a creator. Thomas has an interesting and understated approach that’s worked quite well. We also talk about the Notion templates he’s selling, the YouTube productivity channel he started strictly about Notion, and how it’s driving hundreds of thousands of dollars in sales per month. Thomas also explains why it’s easier getting started on YouTube today than it was 10 years ago, and I get Thomas’ candid thoughts on how Gumroad’s new pricing has affected his business and creators in general. In this episode, you’ll learn: Why now is a great time to get started on YouTube How to pull off a successful rebrand of your creator business Why your subscriber count isn’t as important as you think Was Gumroad’s price increase a mistake? Thomas’ Links (H5) Thomas’ website Follow Thomas on Twitter Subscribe to Thomas’ YouTube channel Download Thomas’ Notion templates Check out Thomas’ Notion YouTube channel Thomas’ Nebula.tv content Follow College Info Geek on Twitter Thomas’ Skillshare page…

Nathan Barry Archive

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072: Brian Feroldi - How to Skyrocket Your Twitter Growth 53:41

2 years назад53:41

53:41

In this episode I talk to Brian Feroldi. Brian is an incredible creator in the investing space. He Tweets about money, investing, and self-improvement. He also has a free newsletter with over 40,000 subscribers. Today Brian talks about his recent experience migrating his newsletter to ConvertKit. He’s also a member of the ConvertKit Sponsor Network. I haven’t said much about the Sponsor Network, so Brian shares how he’s using it to book sponsors. The bulk of our conversation, however, is about Twitter and how he’s grown his account to over 400,000 followers. Brian has an interesting idea using your Twitter profile as a sales page, and he explains why conversion rates are important. We also pull up my Twitter profile and Brian gives it a tear down live on the show. In this episode, you’ll learn: How to get more followers on Twitter Twitter profile strategies that increase your conversion rate Why your Tweets aren’t getting more impressions How to write Twitter threads that people will share Links & Resources (H5) ConvertKit Sponsor Network Sahil Bloom James Clear Tim Urban Blake Burge Austin Lieberman Brian’s Links (H5) Brian’s newsletter Follow Brian on Twitter Connect with Brian on Facebook Brian is on Instagram Check out Brian on YouTube Brian’s LinkedIn page…

Nathan Barry Archive

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071: Turner Novak - Easy Ways to Ignite Your Audience Growth 53:51

3 years назад53:51

53:51

The podcast is back! Today I’m talking with Turner Novak. Turner is someone I’ve followed for a long time. He has an amazing Twitter account where he drops hilarious memes, talks about life as an investor, and makes fun of venture capitalists and founders. He also posts deep dives on companies like Snapchat about how their earnings work, what’s going on in TikTok ads, and a lot more. It’s an interesting balance, and he does all this while investing in early-stage companies as a venture capitalist. In today’s episode Turner and I talk about how he creates content. We get into how he uses his funnel to raise capital, and how to generate the highest return on investment (ROI) for your audience. We also talk about how he grew to 130,000 followers on Twitter, why he failed to get a job in venture capital and had to start his own firm, and how to create a successful newsletter. In this episode, you’ll learn: Easy ways to grow your newsletter audience How Turner varies his content to get more engagement Why getting to know your audience is so important How Turner used writing to expand his venture capital network Turner’s Links & Resources (H5) Subscribe to Turner’s newsletter, The Split Follow Turner on Twitter Banana Capital’s website Follow Banana Capital on Twitter…

Nathan Barry Archive

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070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These 59:13

3 years назад59:13

59:13

In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold. We dive into why customers buy, and how to market and sell to them through the Jobs-to-be-Done framework. Katelyn has a wealth of marketing knowledge she shares with us today. We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter. In this episode, you’ll learn: Tips and strategies for acquiring more users A subtle mindset shift to make your marketing more effective What content should be free, and what should be paid for Why Katelyn transitioned away from launches and courses Links & Resources Episode 061: Rachel Rodgers – Simple & Consistent: How To Build an 8-Figure Business April Dunford Nathan Barry: Authority Katelyn Bourgoin’s Links Customer Camp Follow Customer Camp on Twitter The Why We Buy newsletter Jobs-to-be-Done The Trigger Technique Twitter thread about The Trigger Technique Follow Katelyn on Twitter…

Nathan Barry Archive

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069: Laura Roeder - Building the Best Brand in Your Niche 1:04:02

3 years назад1:04:02

1:04:02

In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast. Laura started an online community and a course called Creating Fame. She’s done a bunch of stuff in the internet space. She’s one of the people who’s been doing it since the early days. She got into software with a company called MeetEdgar, which is a social media scheduling service, and grew it into a successful company before selling it. She recently started another company called Paperbell. Paperbell is the all-in-one software that solves all the problems of running a coaching and consulting business. There’s so much to learn from Laura. I love her direct, blunt style. She’s given me great advice over the years, and you get to tune in as we jump on a call, hit record, and start catching up. In this episode, you’ll learn: Benefits of choosing a narrow niche for your business Common branding mistakes to avoid when starting out Laura’s advice for writing great copy Tradeoffs between hiring freelancers and employees Links & Resources Mama Gena MeetEdgar Laura Roeder’s Links Laura’s website Follow Laura on Twitter Laura is on Instagram Paperbell Follow Paperbell on Twitter Paperbell is on Instagram Follow Paperbell on Facebook Check out Paperbell on Pinterest…

Nathan Barry Archive

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068: Justin Moore - Game-Changing Newsletter Sponsorship Strategies 1:11:00

3 years назад1:11:00

1:11:00

In this episode I talk to Justin Moore. Justin is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals. In today’s episode Justin reveals how narrowing in on sponsorship coaching was a huge boost for his business. We talk about him growing multiple audiences between different YouTube channels (he and his wife, April, have well over a million combined followers on YouTube). My favorite part of the episode is when we dive into From Boise, my side project newsletter. Justin breaks down what we’re doing wrong with sponsorships, how we should be selling them, and how there’s quite a bit more to be earned. We also dive into the way he runs his newsletter and how he’s grown it. In this episode, you’ll learn: The differences and similarities between sponsorships and newsletters Justin’s tips for starting your newsletter and getting traction How a simple change in Justin’s Twitter headline led to amazing growth for his brand Why you need to charge your sponsors different amounts Links & Resources Deepak Malhotra: Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond Justin Moore’s Links Justin’s website Justin's newsletter Follow Justin on Twitter Join Justin’s group on Facebook Justin’s TikTok Justin is on Instagram Check out Creator Wizard on YouTube Trending Family AprilJustinTV on YouTube…

Nathan Barry Archive

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067: Kaya Yurieff - Finding Your Niche in the Creator Economy 1:01:54

3 years назад1:01:54

1:01:54

In this episode I’m joined by Kaya Yurieff. She is the Creator Economy Newsletter writer for The Information . It’s the publication I read when I want to know what’s going on in startups and funding, learn about Spotify’s latest launch, find out what’s going on with Instagram, and things like that. Kaya has a great approach. I love her writing. I love the way she profiles both individual creators and the moves happening from big businesses in the creator space. We talk about her writing process and her system for publishing four days a week. We talk about how they’ve grown the newsletter and what they pay attention to for monetization. We also talk about what it means to be a creator through crises like the pandemic, the social justice issues of the last few years, and now the war in Ukraine. In this episode, you’ll learn: Tips for finding your niche in a crowded field How to get more paid subscribers Benefits of adding visual content to your newsletter How to balance free content and paid content Links & Resources Embedded Kate Lindsay’s post on Embedded: You don't need to post through a crisis Kaya Yurieff’s Links The Information’s Creator Economy Newsletter Follow Kaya on Twitter…

Nathan Barry Archive

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066: Wes Kao - Creating High-Dollar Online Courses That Sell 59:29

3 years назад59:29

59:29

In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses. Wes is fantastic at course design. Before Maven, she did a bunch of amazing things working with a lot of different creators. We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things. In this episode, you’ll learn: Tips for writing short-form content that boosts engagement A big advantage Twitter gives you over other platforms How to know if your content is ready to publish Why cohort-based courses are so lucrative Links & Resources (H5) Seth Godin altMBA Gagan Biyani Wes Kao’s Links (H5) Maven Wes’ website Follow Wes on Twitter Wes’ blog post: Course Mechanics Canvas: 12 Levers to Achieve Course-Market Fit Wes’ blog post: The State Change Method: How to deliver engaging live lectures on Zoom…

Nathan Barry Archive

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065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales 1:02:23

3 years назад1:02:23

1:02:23

On today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers. These days Brennan is an expert in all things email marketing and automation. He’s fantastic at segmenting lists, personalizing content, using Liquid, and other advanced techniques to create a custom experience for subscribers. We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid and snippets to create custom experiences for subscribers. We also talk about how you can earn more money from email with these systems, and much more. In this episode, you’ll learn: Strategies for tailoring your website to boost engagement & sales How to free up more time so you can focus on growing your audience Brennan’s tips for creating and sharing the right content for your audience How to make your repurposed content feel fresh & relevant Links & Resources ConvertKit Shopify’s Liquid RightMessage Brennan Dunn’s Links Create & Sell Creator Email Template Pack Double Your Freelancing Brennan’s book: Double Your Freelancing Rate Mastering ConvertKit Follow Brennan on Twitter…

Nathan Barry Archive

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064: Sahil Bloom - How To Unlock Growth as a Creator 1:02:25

3 years назад1:02:25