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Контент предоставлен Lion's Way. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lion's Way или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Matt Deseno is the founder of multiple award winning marketing businesses ranging from a attraction marketing to AI appointment setting to customer user experience. When he’s not working on the businesses he teaches marketing at Pepperdine University and he also teaches other marketing agency owners how they created a software company to triple the profitability for the agency. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Mint Mobile: https://mintmobile.com/tmf * Check out Moorings: https://moorings.com * Check out Trust & Will: https://trustandwill.com/TRAVIS * Check out Warby Parker: https://warbyparker.com/travis Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy…
Lion's Way Presents: The Smelly Pirate Content Creation Show explicit
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Контент предоставлен Lion's Way. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lion's Way или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.
…
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19 эпизодов
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Manage series 3564579
Контент предоставлен Lion's Way. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Lion's Way или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.
…
continue reading
19 эпизодов
Все серии
×How can documentation be part of a content marketing strategy? Let our fetid buccaneers explain why documentation is important in any B2B marketing effort and how it can boost a company's brand and reputation. We also break down how documentation can be written, what the budget needs to look like, and who needs to be involved in the process. Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
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1 The Death of SEO, featuring Kent Lewis 1:02:24
1:02:24
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Finally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher! SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody. SEO and a bottle of rum! Links Kent Lewis's latest INK article pdxMindShare NextNW Kent Lewis's webpage Kent Lewis on LinkedIn…
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1 Push Pull Podcast: SEO, The Scourge of the Web 1:11:04
1:11:04
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Listen to this historic episode of the Push Pull Podcast with Joel and Kristen, where Kent Lewis has a conversation about SEO and all of the problems it caused. This podcast was originally recorded in 2014.
The tables are reversed when Joel and Karl take over as the moderator-hosts for this episode! Our fragrant buccaneers of marketing content discuss the decline of SEO and the hopeful death of bland, lifeless marketing content. How can good content be created? What can be done to create marketing copy that stands out amidst the sea of mediocrity? Well, we have ideas. Perhaps it is time to honestly evaluate your target personas, embrace deeply technical content, or fearlessly abandon the stale voice of yesterday's marketing. Join us as we set sail upon the sea of meaningful, effective marketing content! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
After a short foray into some historical piracy, in this episode our stalwart band of scrappy buccaneers discuss their experience with social media and using LinkedIn for small business marketing. Does it work? How do other social media channels stack up? Follow Us on Social Media Follow Joel on Mastodon Follow Erik on Mastodon Follow Karl on LinkedIn Follow Lion's Way on LinkedIn And most importantly, let us know how you feel about pie . Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
Continuing our series of explanations of different types of content, in this episode we explore the data sheet. A data sheet is a brief description of a product and how it fits into somebody's operation. They are straightforward methods for delivering information to potential customers and a cornerstone of sales and marketing. Climb aboard our smelly pirate ship and learn how data sheets get made, and learn why your business could use a data sheet or two! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
Step aboard our vessel as we set sail into the Art of the Interview! Throughout our many years of creating marketing content for clients, Lion's Way has honed interviewing into a carefully forged practice. Please join us as Joel and Karl share all they have learned about interviewing over the years, including tips on how to prepare for an interview, how to find the right subject matter experts (SMEs) to talk to, and what kinds of questions to ask. One of Joel's pieces of advice for becoming a better interviewer is to listen to great interviewers. He suggestes a couple: Bill Moyers "Think Out Loud" hosted by Dave Miller So pour yourself some grog, batten down the hatches, and listen to our buccaneers dish out some unlikely advice: don't keelhaul them, interview them! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
What is account-based marketing? Who even knows? In this episode, our brave buccaneers take to the waves across the Marketing Sea to discover the answer. Join us as we explore a different approach to B2B marketing that we think just isn't getting used enough. And if it sounds interesting, remember to contact us about your B2B marketing needs . Let the smelly pirates at Lion's Way unfurl the mainsail of your next account-based marketing campaign! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
Continuing our series exploring different types of content produced for B2B marketing, our trio of brave buccaneers turn their spyglasses on the noble white paper. White papers are important pieces of long-form writing that can be used for technical deep-dives, thought leadership, or how-to guides. But how are they created, and how do they tie into an overall marketing plan? Tune in to this episode and let our pungent pirates scrape away the barnacles of beffudlement, as they explain exactly what a white paper is, and how you can get one! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
If there is one thing our three buccaneers can agree on, it's that writing deeply technical content is both fun and interesting. However, it also poses a challenge! Learn more about how Lion's Way helps companies and marketing professionals create thought-provoking, technology-exploring pieces of content that communicate with technical decision makers. Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
What makes a good relationship between a client and an agency? In this episode, our stalwart scribbling scallywags share stunning stories of times when everything was shipshape. Joel, Karl, and Erik talk about several times when working with clients went very smoothly. If you are looking to hire an agency (especially us!) for B2B content creation, hopefully these tales can help you look for ways to make your marketing department run smoothly and efficiently. Listen and enjoy! Mentioned in this episode: Case Studies: Buy one, get one free! For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar! Contact Lion's Way Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
Our merry band of odiferous buccaneers is back with another content type episode! This time, we take a look at the animated explainer ---a short video used for marketing. What is it and how is it used? Where does it fit in the marketing funnel? Join us to push past the roguish effluvia to get to the bottom of this very specific and carefully targeted type of content. If you are interested in learning more about animated explainers and how they can help boost your marketing and sales initiatives, be sure to reach out and let us know ! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
In this voyage upon the high seas, our smelly pirates are all sailing from home! Lion's Way happens to have many years of experience navigating the waters of remote work and working from home. Our pirates have seen it all, and they share their experience and thoughts on the remote work phenomenon. How can you keep projects moving when everybody is remote? What are techniques for tracking tasks and staying organized? Is everybody suited for remote work? How can middle management know what's happening when the cube farm is a dust bowl? How can you keelhaul a scurvy mutineer remotely? Tune in and find out! Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
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1 The Dreaded AI Episode 1:02:44
1:02:44
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Every band of smelly pirates must face treacherous foes on dangerous seas, and in this episode, our stalwart crew faces the Dread Ship AI! Join us in exchanging broadsides with our mysterious and unknowable foe, as Joel, Karl, and Erik discuss the impact of artificial intelligence, machine learning, and generative AI on the business of writing. Can large language models replace professional writers? What does the future of content creation look like, with these new dreadnoughts sailing the seven seas? Is our privateering future filled with ironclads and submersibles? Listen and find out! Artificial Intelligence Glossary Sue or make a deal? News industry divides over AI content rights What if Generative AI turned out to be a Dud? AI chatbot letdown: Hype hits rocky reality Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
What is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case study. Karl, Joel, and Erik break down the format, effort required, and benefits of this reliable digital asset, eliminating the confusion that has left many a ship beached on those rocky shores. Mentioned in this episode: Our emails are the Greatest emails Sign up for the Lion's Way email list to learn more about our process and B2B content writing. Sign up for our emails!…
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