Misadventures In Marketing podcast

#MBA #Business #News #Marketing #Tech News #American Marketing Assocation - San Francisco Chapter

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

Misadventures in Marketing explicit

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Контент предоставлен American Marketing Assocation - San Francisco Chapter. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией American Marketing Assocation - San Francisco Chapter или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

Misadventures in Marketing is a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago and Steve Haney, veteran Silicon Valley marketing executives, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and colleagues.

3 эпизода

Misadventures in Marketing

Misadventures in Marketing explicit

updated 5 дней назад

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3 эпизода

#MBA #Business #News #Marketing #Tech News #American Marketing Assocation - San Francisco Chapter

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1
A Beautiful Friendship 1:03:54

5 дней назад1:03:54

1:03:54

In this 2nd episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss Peter’s superhero origin story, his roots in the Bay Area, and Steve’s affinity for Peet’s Coffee. Then they delve into the intricate relationship between sales and marketing teams, and where they strongly disagree on how that relationship should work. It’s not a knock-down-drag-out struggle to the death, but their respective views on collaboration dynamics, the balance between revenue and profitability goals, and the importance of aligning marketing strategies with sales objectives are, shall we say, different. They explore the challenges of evaluating and selling long term marketing goals within a company and emphasize the need for a holistic approach to achieving sustainable business growth. The discussion also highlights the significance of measuring marketing impact and the need for open communication to foster a healthy relationship with the sales organization.…

1
You Got the CMO Job. Now What? 54:15

10 дней назад54:15

54:15

In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore the intricacies of starting a new CMO role, particularly within technology startups. They discuss the importance of understanding company dynamics, building trust, and the balance between strategic thinking and relationship building. Through personal anecdotes and case studies, they highlight the challenges faced in legacy companies and the need for innovation. The conversation emphasizes the significance of adapting to company culture while driving growth and change. They explore the importance of leadership, company culture, and adaptability in navigating these challenges. The discussion also emphasizes the significance of personal growth, the balance between learning and earning, and the need for a proactive approach in professional settings. Through examples from major tech companies, they highlight the lessons learned from both successes and failures in their careers.…

1
Misadventures in Marketing Trailer 0:43

19 дней назад0:43