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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Casa Bertallot
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Manage series 87056
Контент предоставлен Alessio Bertallot. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Alessio Bertallot или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Lo show condotto da Alessio Bertallot, con le novità della musica elettronica , nuovo jazz, black music, nuovo suono italiano e i grandi classici.
…
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178 эпизодов
Отметить все как (не)прослушанные ...
Manage series 87056
Контент предоставлен Alessio Bertallot. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией Alessio Bertallot или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Lo show condotto da Alessio Bertallot, con le novità della musica elettronica , nuovo jazz, black music, nuovo suono italiano e i grandi classici.
…
continue reading
178 эпизодов
Alle episoder
×Aden - flow Mysie - fade Fana Hues - wild horses Deyah - Heart Status Lex Amor - Rocks Little Dragon feat. Jakob Koranyi, Yo-Yo Ma - Drifting Out (feat. Jakob Koranyi and Yo-Yo Ma) Samora Pinderhughes - Holding Cell Nala Sinephro - Space 2
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1 Yacht Jazz : torpore estivo ( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 31:26
( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) Roy Ayers Ubiquity - Everybody Loves the Sunshine Eumir Deodato - Love Island Azymuth - Fly Over The Horizon Eddie Kendricks - Intimate friends Mario Biondi - Slow Hot Wind St. Germain - Montego Bay Spleen
Ainè, Ethan - Paura Cecilia - fumo e sassi Almamegretta - Stella Erotic Cafe' - Reality Fades Pianow - before I leave Mangrovia Twang - Niente da dirti DIODATO (con i Calibro 35) C'era una volta il West
Milano , terrazza dell’Hotel Ariston, 8 Giugno, dalle 20 e 30. E’un’ opera sonora immersiva, la cui tecnologia segue processi naturali: moltiplicazione e serializzazione di elementi semplici, variazione, disseminazione. Segue il principio di un “pointillismo” sonoro: ciascuno speaker di una moltitudine diffonde in modo puntiforme un solo elemento sonoro per volta, gli elementi sono diffusi nell’ambiente a formare una composizione di musica ambient e generativa. “ What’s playing on ?” è un vaso le cui due superfici, interna ed esterna, esistono contemporaneamente e assolutamente. Aperto, sulla terrazza dell’Hotel Ariston dissemina, destruttura e illiquidisce “ What’s Going On ” di Marvin Gaye. Al centro della terrazza ne ricostruisce forma e senso. Il brano esiste quindi contemporaneamente in forma di Remix Ambient e originale. La canzone è stata scelta per il suo valore storico: scritta di getto nel 1969 da Renaldo Benson dei Four Tops, testimone della violenza della polizia durante una manifestazione contro la guerra del Vietnam ( il “ Bloody Thursday “ ) , è stata incisa nel 1971 da Marvin Gaye diventando così una canzone icona contro tutte le guerre, le violenze e le ingiustizie sociali.…
come ho fatto “ Dopo il Diluvio” , con musiche di : Ravel Debussy Pachelbel Hasselmans Poenitz
vi racconto della Slam Poetry Action con Filippo Balestra, Sergio Garau e Simone Savogin e me ai piatti, per inaugurare l'installazione “Flower Words” di Marco Nereo Rotelli: lunedì 6 Giugno, ore 19 e 30 Mercato Centrale Milano: Sergio Garau - Alice, su : Snd - 00036 A Filippo Balestra - Mi sono lavato la faccia via, su Kelpe - Meridian Palindrome (r)umori ft Filippo Balestra . Un adesso immenso…
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1 Distesa Estate… un podcast che alterna momenti di stasi di Ambient Music a momenti di estasi. 32:49
Stars Of The Lid - Summertimes Air - Ce Matin La Moonlight echoes - Beautiful Rain Aden - flow Brian Eno - Under Stars Jevetta Steele - Calling You Nala Sinephro - Space 1 Zero 7 - Simple Things
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1 Un'ora di fluida Drum&Bass ( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 1:00:04
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( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) Dynamite MC, Mozey, Shady Novelle - Midnight Caller Chimpo, Salo - I Don't Care (Original Mix) Calibre & Jet Li - Black Mountain Alcemist/Pola & Bryson - Us (Pola & Bryson remix) Alix Perez - Moving On (feat Liam Bailey - Break remix) Kasra, Catching Cairo - Guilty Vibe Chemistry - Balling Break - Release Me Foreign Concept - Champagne Nihilist Dynamite MC, Document One - This Time MC Fats, L-Side - High Times (Break Remix) Thunderball - Return of the Panther (featuring Mustafa Akbar) Curtis Mayfield - We People Who Are Darker Than Blue…
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1 Less is more: una certa idea di minimalismo ( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 35:09
( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) Portishead - Roads (Live from O2 Academy Bristol, 2 May 2022 ) Martina Topley-Bird - Free Fana Hues - wild horses Lex Amor - Rocks Alice - Salice (feat. Altea) Tirzah - Hive Mind James Blake - If I'm Insecure…
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1 CLASSICO CONTEMPORANEO: nuovo Jazz (Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 59:10
(Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) Alfa Mist - Breathe (Feat. Kaya Thomas-Dyke) Samora Pinderhughes - Holding Cell corto.alto - Not for Now Pellegrino & Zodyaco - intrasatta Collateral Nature - Tre Lady Blackbird - It'll Never Happen Again Bianca Love (Ft. Maurice Brown) - time Nate Smith feat. Joel Ross, Michael Mayo - Altitude Jira >< - Wait... (feat. Sharada Shashidhar) Wayne Snow - Magnetic Amp Fiddler -Return of the Ghetto Fly (feat. J Dilla, T3, Neco Redd) DJ Aktive - Kool (feat. Marsha Ambrosius & Kenyon Dixon) Terrace Martin - Leave Us Be Makaya McCraven - Black Rhythm Happening Summers Sons - Three Sixty (feat. C.Tappin)…
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1 giovane, nuova Musica Italiana… ( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 32:35
( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) Altea, Specchiopaura - Ancora no Ginevra - Briciole agosta - Varanni Collateral Nature - Sea of clouds Stritti - Nevereal Ft. Musteeno, Frankie Flow, Giorgio Marchetti Nicolaj Serjotti - Non Adesso Ceneri - Ladro Flaminia - Scatole Blu…
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1 Nuova Musica dell'8 Aprile Italiana ( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 29:17
( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) Mangrovia Twang - Fior di glicine con Lauryyn e Dalila Spagnolo Maria Chiara Argirò - Blossom agosta - Theree Chestnuts Collateral Nature - Tre Ceneri - Ladro Marta Tenaglia - Invisibile Erotic Cafe', Syndel - Waxx…
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1 Il meglio da Gennaio…( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 34:10
( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot Samora Pinderhughes - Holding Cell Little Dragon feat. Jakob Koranyi, Yo-Yo Ma - Drifting Out Fana Hues - wild horses Bonobo - Tides (feat. Jamila Woods) breathe. - Grace Moderat - easy prey Quinn Oulton feat. Moses Boyd - Clashing Colours Freya Roy - Naked…
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1 Notturno Italiano ( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 30:41
Dario Congedo feat. Carolina Bubbico - When it's so rainy Ceneri - Notturno Thru Collected, Altea - Come quando fuori piove Marta Tenaglia - Chi può Lndfk - Don't Know I'm Dead or Not (feat. Chester Watson) Lu - qualcosa di sbagliato Subcult. - Coastline Venerus - Ogni pensiero vola
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1 Rap & Jazz from both sides now: ( Un podcast ogni giorno: scopri come ascoltarli su https://www.patreon.com/alessiobertallot ) 38:10
Quincy Jones - Jazz Corner of the World ft Big Daddy Kane, Kool Moe Dee - Dizzy Gillespie, George Benson, MIles Davis, James Moody, Ella Fitzgerald, Sarah Vaughan, Joe Zawinul Buckshot LeFonque - Music Evolution Buckshot LeFonque - No Pain, No Gain Miles Davis - Blow , ft Easy Mo Bee Robert Glasper - Why We Speak (feat. Q-Tip & Esperanza Spalding) Gangstarr - Jazz Thing Dream Warriors - My Definition Of A Boombastic Jazz Style Digable Planets - Borough Check (Feat. Guru) The Brand New Heavies - Bonafied Funk 2nd Exit - It's Alright DJ Aktive - Kool (feat. Marsha Ambrosius & Kenyon Dixon)…
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