It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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AI Leaders Podcast #23: The Future of Marketing Using Data and AI
Manage episode 332070017 series 2828593
Контент предоставлен Accenture. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Accenture или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Accenture's chief marketing & communications officer, Jill Kramer, joins Sanjeev Vohra to discuss the future of marketing and the role data and automation will play. Hear Jill discuss the intersection where science matches with the art of marketing and communications.
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Manage episode 332070017 series 2828593
Контент предоставлен Accenture. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Accenture или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Accenture's chief marketing & communications officer, Jill Kramer, joins Sanjeev Vohra to discuss the future of marketing and the role data and automation will play. Hear Jill discuss the intersection where science matches with the art of marketing and communications.
59 эпизодов
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Похожие на Accenture AI Leaders Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
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