))
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
AI Leaders Podcast #23: The Future of Marketing Using Data and AI
Manage episode 332070017 series 2828593
Сделано Accenture и найдено благодаря Player FM и нашему сообществу. Авторские права принадлежат издателю, а не Player FM, и аудиоматериалы транслируются прямо с его сервера. Нажмите на кнопку Подписаться, чтобы следить за обновлениями через Player FM или скопируйте и вставьте ссылку на канал в другое приложение для подкастов.
Accenture's chief marketing & communications officer, Jill Kramer, joins Sanjeev Vohra to discuss the future of marketing and the role data and automation will play. Hear Jill discuss the intersection where science matches with the art of marketing and communications.
41 эпизодов
