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Episode 13: How To Use Brand Awareness Effectively To Grow Your Business With Lara Eurdolian
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Who says you can't do it all? Lara Eurdolian certainly proves that wrong! Lara is the Founder of Pretty Connected, the original mask chain which launched over a decade ago that is now a hugely successful multi-platform brand that encompasses an accessory line and a beauty donation program. Lara is also an editor, blogger, and marketing consultant in the beauty space. When the pandemic hit, her must-have straps and chains became a new fashion accessory everyone needed, bringing the fashion into masks. What went from 5% of her business now is over 90% of her business as sales and demand skyrocketed. Join your hosts, Breanna and Karen, in this lovely conversation with Lara about the beauty industry and how the pandemic affected her business as an entrepreneur, both positively and negatively. There was no shortage of topics to talk about, and we can't wait for you to learn from this savvy entrepreneur and philanthropist with a heart.
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