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Client Case Study: Crickets to 200 Waitlist (in 2 weeks)
Manage episode 352988966 series 2992449
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Crickets to 200 waitlist (in 2 weeks)
This client came to me because she was struggling with creating consistent, high quality content; finding, connecting, and converting with aligned clients into her programs; and building out a vision for her business.
Usually when a client comes to me, planning out the next 18 months sounds daunting as hell.
So we dig into clarity + creation. Taking aligned action towards your goals and work THROUGH the mud will create insane clarity + unapologetic motivation.
Here is what we did:
1.Clarity on her unique edge and the way she envisioned serving her clients. She had worked with a few other coaches by this time and they did the BTS of her upcoming 1:1 offer, but nothing quite landed with her audience. We had so much to work with!! So, we dug deeper so we could create aligned messaging + really dig into that edge for that magnetic attraction.
2.Content Creation & Repurposing: one of my wayyyy back episodes (EPISODE 16) I did an entire training on turning 1 idea into 7 pieces of content. My biggest tip is to take 1 juicy idea + spill the tea on it. The tea is your copy BTW. Then, I want you to make a reel/ video out of this AND make a graphic. Multiple different mediums for email marketing, Instagram, Facebook, Pinterest, TikTok.
High quality content is defined by no vanilla fluff shit. We provide insight on true problem and solution awareness; we share the BTS; we share our unique process etc.So, needless to say we focused on writing out her next FOUR ideas. 4. Just only 4. Her confidence in her organic marketing literally sky rocketed.
She had a few TikTok videos go viral, and her social posts were getting traction. Liked, shared, saved, and DM’ed about!
3.We actually identified WHO her ICA actually was. Like, gave her a name. We gave her a job title. We figured out all the places she was hiding. I taught her how to find her AND then implemented my DM strategy. Ready for how unique it is? Talk to them like real people… MIND BLOWING.
Ready to be my next case study?
https://www.ambitiousandcaffeinated.com/links
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