S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.

Bulletproof Entrepreneur

Ian is an entrepreneur who built and, after 7 years, sold a highly successful marketing agency for £23 million.
In this episode, he shares the lessons learned on his journey so far.

Ian had a postcard on the wall beside his desk at his first job with 2 words on it - “Question Everything” - and he’s lived his life by that mantra ever since.

A deep thinking entrepreneur who has always challenged conventional thinking, and so I let the tape run as he was sharing so much wisdom.
You’re going to learn:

• The importance of finding a co-founder with complementary skills to your own and where, as Ian says, 1 + 1 = 3 otherwise you're wasting your time.
• His unique view on how to build a business and win new clients - a core skill for any successful company but particularly one that has the ambition to scale up.
• The value of spending time with your business advocates and partners, sharing your story explaining your future plans and vision - and it was this that eventually led to the sale of the company to a PLC.

Towards the end of our conversation, Ian explains the importance of challenging conventional thinking particularly when it comes to pricing your services. This is a subject that we've done a lot of work on in my business and one that every entrepreneur should reflect on.
Remember - “Question Everything.”

Links:

https://www.lbbonline.com/news/communisis-acquires-life-in-23-million-deal

https://www.linkedin.com/in/ian-humphris-5bb8a413/?originalSubdomain=uk

https://nokamo.com/

Mark Ritson

Kotler on Marketing by Philip Kotler (1999-06-07) Hardcover

How not to Plan: 66 ways to screw it up

How Brands Grow: What Marketers Don't Know: Amazon.co.uk

Eat Your Greens - Wiemer Snijders: 9781789016758

https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X

How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer eBook : Newey, Adrian: Amazon.co.uk: Books

This podcast is produced by GR Media
Sponsored by Capital Asset Management