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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
"What's the Conversion Rate?" is a Stupid Question - Here's why.
Manage episode 301835757 series 1513104
Сделано Chris Smith и найдено благодаря Player FM и нашему сообществу. Авторские права принадлежат издателю, а не Player FM, и аудиоматериалы транслируются прямо с его сервера. Нажмите на кнопку Подписаться, чтобы следить за обновлениями через Player FM или скопируйте и вставьте ссылку на канал в другое приложение для подкастов.
You can't get the right answer if you ask the wrong question.
The most annoying thing that I'm asked about when it comes to internet leads is “What's the conversion rate?” I get asked so frequently that I wanted to address it head-on, once and for all.
It is a stupid question. On this episode, I explain why, and what you should be asking instead.
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