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Jacob Hawkins | The Convergence of TV and Digital

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Manage episode 400777465 series 3407508
Контент предоставлен Wesley Donehue. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Wesley Donehue или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

For years political TV vendors fought digital at every turn. They called it a fad. They said it didn’t move numbers. They did everything they could to put the digital team at the kiddie table. Now they see the opportunity to grab a quick buck so they evangelize streaming products while claiming they’re better suited at those placements than the digital team. We call bullshit.

🎙️ In this episode with Jacob Hawkins, we explore the evolving landscape of digital spending in political campaigns:

💻 We delve into the concerning trend of reduced digital spending on persuasion efforts, despite the increasing popularity of cord-cutting among audiences.

📺 Discover the sudden shift of TV vendors into the digital space, and the implications this has for campaign strategies.

🖥️ Explore the importance of digital vendors in crafting and placing digital creative content, and why this is essential for effective digital campaigning.

🔮 Look ahead to the future of digital campaigning, discussing potential trajectories and innovations in the upcoming election cycles.
________________________________________
Jacob Hawkins is an ultra-competitive digital operative with over a decade of experience strategizing and executing award-winning political and public affairs campaigns. He currently serves as Vice President at LINK Public Affairs. His experience includes consulting on presidential and statewide campaigns, the highest-spending ballot initiatives in history, and leading the launch of a $300MM+ education foundation as its first Executive Director. He can build a digital program from the ground up: from identifying and acquiring target audiences, to
developing software platforms and websites, to designing and placing advertisements.
Jacob is a graduate of Georgia College in Milledgeville, where he restored a former Governor's home and historic house (The Samuel Rockwell House). He resides in Atlanta with his wife Lenze.

  continue reading

79 эпизодов

Artwork
iconПоделиться
 
Manage episode 400777465 series 3407508
Контент предоставлен Wesley Donehue. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Wesley Donehue или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

For years political TV vendors fought digital at every turn. They called it a fad. They said it didn’t move numbers. They did everything they could to put the digital team at the kiddie table. Now they see the opportunity to grab a quick buck so they evangelize streaming products while claiming they’re better suited at those placements than the digital team. We call bullshit.

🎙️ In this episode with Jacob Hawkins, we explore the evolving landscape of digital spending in political campaigns:

💻 We delve into the concerning trend of reduced digital spending on persuasion efforts, despite the increasing popularity of cord-cutting among audiences.

📺 Discover the sudden shift of TV vendors into the digital space, and the implications this has for campaign strategies.

🖥️ Explore the importance of digital vendors in crafting and placing digital creative content, and why this is essential for effective digital campaigning.

🔮 Look ahead to the future of digital campaigning, discussing potential trajectories and innovations in the upcoming election cycles.
________________________________________
Jacob Hawkins is an ultra-competitive digital operative with over a decade of experience strategizing and executing award-winning political and public affairs campaigns. He currently serves as Vice President at LINK Public Affairs. His experience includes consulting on presidential and statewide campaigns, the highest-spending ballot initiatives in history, and leading the launch of a $300MM+ education foundation as its first Executive Director. He can build a digital program from the ground up: from identifying and acquiring target audiences, to
developing software platforms and websites, to designing and placing advertisements.
Jacob is a graduate of Georgia College in Milledgeville, where he restored a former Governor's home and historic house (The Samuel Rockwell House). He resides in Atlanta with his wife Lenze.

  continue reading

79 эпизодов

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