Carl-Gould-#70secondCEO-Rapport is the Foundation of Every Relationship

Carl Gould #70secondCEO

1346. Rapport is the Foundation of Every Relationship

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

So, to build rapport, rapport is the foundation of every relationship. Any relationship, either if it works you have rapport, if it's not working you don't have rapport. The beauty of what we're going to learn is it is a self-defense mechanism; it is involuntary, and we all have to have it. It's a universal language, we all know how to do it and we've all been there.

We have to be now able to build rapport with people who are not wired like us. You're going to walk around today, and one-third of the group will say, wow, this is a really good group. Two-thirds of the room, you're going to say, why do they let them in here? I can't believe they don't run a business.

Why? Because they're not good? No, because they're not wired like whom? Like you, right? So this is for the other two-thirds of the people you haven't even been in the game with. When I talk to a sales team, Gary backs me up on this. (1:00) When I talk to a sales team, I ask how qualified your leads are. The sales team is going to say, well, we will talk to the marketing department because I've got to tell you only about 30% of these leads are any good.

The other 70%, I don't know how they're getting the leads; I don't know what the process is. Gary, I think we have a meeting with the marketing team to get to the bottom of this. Sound familiar? Is the problem the leads? No. The problem is you don't know how to communicate with the other 70% because you're walking into a room talking to yourself with other people there.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.