Работайте офлайн с приложением Player FM !
Brand Licensing & Partnerships in China, with CAA-GBG
Архивные серии ("Канал не активен" status)
When? This feed was archived on March 12, 2023 10:08 (). Last successful fetch was on January 17, 2023 16:46 ()
Why? Канал не активен status. Нашим серверам не удалось получить доступ к каналу подкаста в течении длительного периода времени.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 292927007 series 1587859
This week, we looked at how to forge brand partnerships and licensing deals in the China market with Gary Chan and Elaine Chiu from brand management agency CAA-GBG, a joint venture between Creative Artists Agency and Global Brands Group. Gary is the vice president of brand management at CAA-GBG China, and Elaine is the senior vice president and head of CAA-GBG China.
Gary and Elaine offer practical guidance for brands looking to enter into licensing deals and partnerships in China and dispel common misconceptions about the risks and costs involved. They also offer detailed examples of successful brand partnerships in China as well as advice on how brands can protect their intellectual property.
102 эпизодов
Архивные серии ("Канал не активен" status)
When? This feed was archived on March 12, 2023 10:08 (). Last successful fetch was on January 17, 2023 16:46 ()
Why? Канал не активен status. Нашим серверам не удалось получить доступ к каналу подкаста в течении длительного периода времени.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 292927007 series 1587859
This week, we looked at how to forge brand partnerships and licensing deals in the China market with Gary Chan and Elaine Chiu from brand management agency CAA-GBG, a joint venture between Creative Artists Agency and Global Brands Group. Gary is the vice president of brand management at CAA-GBG China, and Elaine is the senior vice president and head of CAA-GBG China.
Gary and Elaine offer practical guidance for brands looking to enter into licensing deals and partnerships in China and dispel common misconceptions about the risks and costs involved. They also offer detailed examples of successful brand partnerships in China as well as advice on how brands can protect their intellectual property.
102 эпизодов
所有剧集
×Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.