PPC Masterclass: 6 Signs You're Wasting Money on PPC

Collective Clicks: Digital Marketing for Real Estate Investors

Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.

✅ What you’ll learn:

How to optimize PPC ads for real estate investors
The impact of location targeting on lead quality and cost-per-click
Proven strategies like nightlight targeting and tiered location setups
The power of hyper-local ad copy for higher conversions

Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.

🎯 Don’t miss these game-changing tips for real estate PPC success!

📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/

💬 Let us know your thoughts or questions in the comments!

Timestamps:

00:00 Welcome and Intro
03:12 Why Most PPC Marketers Fail
07:45 Mistake 1: Going Too Broad
15:10 Mistake 2: Going Too Narrow
22:30 Nightlights Targeting Explained
28:45 Mistake 3: Ignoring Google Settings
33:10 Mistake 4: Missing Negative Keywords
38:15 Mistake 5: Generic Ad Copy
42:10 Mistake 6: High vs. Low-Value Segmentation
46:05 Final Thoughts and Toolkit Offer

Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.