Developing a Profitable Business Culture – How to Harness the Power of Culture in Business Through Employee Understanding and Emotional Buy-In with Special Guest Mark Maes


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Special guest Mark Maes joins us and explains what he has learned during his 30-year journey, building one of the biggest construction companies in California. He also unveils how he helps businesses realize their potential using his High Five Priority Business Mapping tool.

One crucial element of his success was being able to create a uniquely powerful company culture. We talk to Mark about how he was able not just to marry his business culture up with sub-contractors but also acquire whole companies and then set about aligning their businesses values to his own.

We discuss how to first understand your employees and then begin to motivate them to emotionally buy-in to company goals. We look at how to foster a passionate workforce through incentivizing, and Mark explains why having a great company culture is like running your car engine on the highest quality oil.

You can find more information on Mark and his mapping tool here -

Topics discussed:

Fostering a Great Business Culture: Mark’s Story - 1:02

Numbers and Processes: The Key to Effective Business Cultures - 7:55

Aligning Another Companies Values with Your Own - 10:01

Why Investing in a Culture is Like Investing in High Quality Car Oil - 16:45

Implementing Business Change on a Different Culture - 20:26

Motivating Employees Through Understanding and Incentivization - 24:24

How to Create a Passionate Workforce - 26:25

How Effective Cultures Are More Profitable - 30:29

Establishing Expectations - 35:00

Involving Employees in Business Culture Creation - 38:23

High Five Priority Business Mapping - 43:28

How to Get in Touch with Mark - 53:20

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