Doubling Your Business with Print Marketing, Scaling Up & On Demand Services - Carle Publishing CEO - Andy Buyting


Manage episode 225100359 series 2402571
Сделано Alex Vorobieff и найдено благодаря Player FM и нашему сообществу. Авторские права принадлежат издателю, а не Player FM, и аудиоматериалы транслируются прямо с его сервера. Нажмите на кнопку Подписаться, чтобы следить за обновлениями через Player FM или скопируйте и вставьте ссылку на канал в другое приложение для подкастов.

In this episode of Confident ROi Alex Vorobieff sits down with the President and CEO of Carle Publishing Andy Buyting to discuss the future of both digital and print marketing for businesses.

Andy stresses the importance of providing not just value but also entertainment when marketing to new customers and why print media isn’t as dead as some people would have you believe.

We also take a look at how business owners who usually struggle to come up with content can quickly develop ideas and re-purpose those thoughts across multiple different platforms, quickly demonstrating authority in their field.

We also look at how Carle Publishing could double in size in less than 2 weeks using the Scaling Up and Exponential Organization principles taught by Verne Harnish and Salim Ismail respectively.

Carle Publishing -

Andy –

Topics Discussed:

How to grab people’s attention by positioning yourself as an expert – 2:21

How print magazines have turned companies into authorities in their industries – 5:19

Why providing entertainment is as important as providing value – 10:09

What is the current status of print marketing, is it really dead? – 15:15

Why it’s important to be marketing through a wide range of mediums – 19:35

How re-purposing the same content can get incredible results – 23:12

How to create great marketing content when you are too busy to do so – 26:16

How to come up with good content ideas in your industry – 32:15

Which business models and principles allows Carle Publishing to produce 60 magazines simultaneously and scale up without any issues – 38:05

Why Carle Publishing is very strong on its core values with staff members – 43:53

How to get in touch with Andy – 50:07

62 эпизодов