Fixing Kendall Jackson's Brand; Importance of Internal Marketing - Angelo Ponzi & World Cup Strategies W/Alex Vorobieff
Manage episode 214516635 series 2402571
Kendall Jackson had a problem with their brand. (14:09) Our guest, Angelo Ponzi, shares how he helped reposition the brand and price point.
Angelo also shares his 25 years of branding and marketing expertise on this episode of Confident ROi.
Tools, Books & Concepts: The Revenue Growth Habit Book, Fractional Chief Marketing Officer, CMO, Tracking Studies, Cost Effective Market Research, Survey Monkey, Grandmother Research, B2B Marketing, Leadership Brand Misalignment, Is Email Marketing Dying? How important is your website? Re-targeting marketing, geofencing; CallRail. Feedback Surprises.
Also Covered: What strategies did World Cup Semi-Finalists countries use? (3:13) Orange County and Boise Idaho, Lysi Bishop Real Estate.
Angelo's: website, Linkedin, Twitter & Facebook