How to Write Well in Business – We Discuss Choosing the Right Words When Creating Your Company’s Story and Ask Why Grammar is So Important with Guest Peter J. Brennan
Manage episode 221081599 series 2402571
Esteemed journalist and business writer Peter Brennan joins us in the studio to discuss the importance of writing in the business setting. After penning 30,000 articles in publications such as the New York Times, the Washington Post and Bloomberg Business, we sit down with Peter and discuss how business writing has evolved over the last 30 years.
We discover the significance of having a great editor to look over and improve your written work, how having bad grammar can cost you a promotion and why marketers use the same words in their copy over and over again.
Also in this episode we take a broader a look the disruption technology has brought to the media and other “giant” industries. Peter reveals the inside story on meeting business greats such as Steve Jobs and finally, he gives his thoughts on why the newspaper industry got the move into the internet age all wrong.
Find Peter’s book here - https://www.amazon.com/How-Write-Work-Quickly-Messages/dp/099079251X/
Peter’s Twitter Profile: https://twitter.com/PeterJBrennan1
Importance of Writing Well in Business (Topic 1) 2:32
Why Good Editors Are Crucial (Topic 2) 7:08
How to Create a Great Business Story (Topic 2) 12:50
How AI is Disrupting Business Reporting (Topic 2) 20:05
How Newspapers Got the Move to the Internet Wrong (Topic 2) 22:07
How is Technology Disrupting Other Industries? (Topic 3) 27:19
What was Steve Jobs Really Like? Were the Biographies Accurate? (Topic 3) 35:00
How to Find the Right Words for Your Marketing Copy (Topic 3) 39:00
Why Bad Grammar Can Cost You (Topic 4) 42:00