Intellectual Property – A Tool to Use Before Used on YOUR Company. Licensing Expert: Rand Brenner.

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Intellectual Property can make your company money or people can claim royalties for what you paid them to create, unless you have (28:10)

Licensing and IP expert Rand Brenner helps you get an ROi on your IP. Every business has intellectual property. Follow these 3 steps to generate an ROi:

  1. Understand what you've got
  2. Figure out how to grab it, inventory it & document it.
  3. Look if it has value to others.

skype vs zoom, licensing agreement, patents, trademarks, copyrights, trade secrets, "know-how" IP, trade secret theft. what is a patent, benefits of trade secrets, Listerine, trial and error discovery, Amazon, How P&G licenses IP to competitors, first step to license your IP. (28:18), Work Made for Hire Agreements. (41:18), nuances between industries: fashion, music, automotive. Design patents, owning a color, Tiffany's turquoise blue, UPS's brown, trademarking colors, sounds, and scents, requirements of trademarks (46:03),patent industry, patent trolls

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