Episode 148-Strategic Marketing for Law Firms with Carrie Flynn

Counsel to Counsel - Career Advice for Lawyers

In this episode, host Stephen Seckler sits down with Carrie Flynn, a fractional CMO and growth marketing consultant, to explore the evolving landscape of marketing for lawyers and law firms. Carrie brings over eight years of experience helping professional service businesses scale their revenue and impact through tailored digital and traditional marketing strategies. Together, they unpack the essential elements of building a robust marketing plan that balances relationship-building with digital tools.

Key Topics Discussed:

• Marketing Fundamentals for Law Firms: How to identify your ideal client and develop targeted messaging to stand out in a competitive market.
• The Power of Diversification: Combining referral marketing with digital strategies like email marketing, social media, and SEO to drive consistent lead generation.
• Data-Driven Strategies: Leveraging past performance to inform future marketing decisions and optimize results.
• AI in Legal Marketing: The opportunities and ethical considerations when incorporating AI into your marketing efforts.
• Actionable Steps: Tips for creating a focused 90-day marketing plan and evaluating its impact.

Carrie also shares her journey from public school teacher to marketing consultant and offers insights into how law firms can establish effective marketing practices that drive growth without sacrificing work/life balance.