Structural Evolution (Melissa Guller)

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Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses.
In this episode, Danny and Abe talk with Melissa about her highly impactful course design structures.
In this episode we discuss:
  • How to create ways to support different styles of learning.
  • Changes in course creation and how student expectations are evolving.
  • The competitive advantage of instructor involvement and regular course updates.
  • Premium courses vs. celebrity or low-cost courses.
  • The value of built-in checkpoints throughout the course that lead to stronger iterations.
  • Why it’s important to implement elements of practice into your course.
  • Why you should consider a very thorough onboarding process.
  • What is the 40/40/20 rule, and why is it important?
  • What is the Learn-Practice-Apply model, and how can you use it to improve your course?
  • How starting with a smaller, simpler course can help you build your dream course.

“You know, taking a lot of online courses gives us a sense of what they should include, but it doesn't mean we understand what goes into doing it really well. And there's a learning curve just like there is with anything else.”
– Melissa Guller

Melissa Guller is a course creation expert and the CEO of Wit & Wire, where she helps creators turn their skills and passions into profitable online businesses.
Previously, Melissa worked full-time in the online course industry as the Senior Launch Manager for Ramit Sethi’s 8-figure course business and the Director of Marketing for Teachable, the #1 online course creation software.
Resources or websites mentioned in this episode:

Credits:
  • Guest: Melissa Guller
  • Hosts: Danny Iny & Abe Crystal
  • Producer: Cynthia Lamb
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music and SFX credits:

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Structural Evolution (Melissa Guller) coming soon

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