Artwork

Контент предоставлен Chris Mears & Carla Lindarte, Chris Mears, and Carla Lindarte. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Chris Mears & Carla Lindarte, Chris Mears, and Carla Lindarte или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !

S2E6: Alex Paquin - How to maximise customer experience with branding

41:26
 
Поделиться
 

Manage episode 286316785 series 1789713
Контент предоставлен Chris Mears & Carla Lindarte, Chris Mears, and Carla Lindarte. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Chris Mears & Carla Lindarte, Chris Mears, and Carla Lindarte или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

Advertising and branding have been around as long as there have been things to sell. What new and innovative approaches can brands use to maximise their marketing impact and deliver solutions that satisfy today’s ever changing customer needs?

How do different cultures affect the approach for creating and marketing products and how does the marketing itself have to change to appeal to customers?

What techniques can be used to explore creative ideas that aren’t necessarily part of a brief provided by a client? How can this culture be embedded in an agency’s way of working?

About our guest

Alex is the Chief Executive Officer, and founder of Zerotrillion, a global

creative agency that provides services to organisations in different continents, with very diverse cultures and approaches to marketing.

Alex has worked at a number of agencies during his career in Dubai, Amsterdam and Toronto. He brings a wealth of experience from his background in criminology and social psychology and applies this to creating experiences for well-known and upcoming brands.

What you’ll learn

  • What do creatives do in an advertising agency?
  • How can behavioural psychology be used to form part of a design or marketing approach?
  • What is unique about brands and their customers in Dubai?
  • How do you create brands for future looking brands and ideas like sustainability?
  • How are you are brands and marketers adapting to the changes that have happened in consumer the landscape in 2020?

Show notes

  continue reading

70 эпизодов

Artwork
iconПоделиться
 
Manage episode 286316785 series 1789713
Контент предоставлен Chris Mears & Carla Lindarte, Chris Mears, and Carla Lindarte. Весь контент подкастов, включая выпуски, графику и описания подкастов, загружается и предоставляется непосредственно Chris Mears & Carla Lindarte, Chris Mears, and Carla Lindarte или его партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

Advertising and branding have been around as long as there have been things to sell. What new and innovative approaches can brands use to maximise their marketing impact and deliver solutions that satisfy today’s ever changing customer needs?

How do different cultures affect the approach for creating and marketing products and how does the marketing itself have to change to appeal to customers?

What techniques can be used to explore creative ideas that aren’t necessarily part of a brief provided by a client? How can this culture be embedded in an agency’s way of working?

About our guest

Alex is the Chief Executive Officer, and founder of Zerotrillion, a global

creative agency that provides services to organisations in different continents, with very diverse cultures and approaches to marketing.

Alex has worked at a number of agencies during his career in Dubai, Amsterdam and Toronto. He brings a wealth of experience from his background in criminology and social psychology and applies this to creating experiences for well-known and upcoming brands.

What you’ll learn

  • What do creatives do in an advertising agency?
  • How can behavioural psychology be used to form part of a design or marketing approach?
  • What is unique about brands and their customers in Dubai?
  • How do you create brands for future looking brands and ideas like sustainability?
  • How are you are brands and marketers adapting to the changes that have happened in consumer the landscape in 2020?

Show notes

  continue reading

70 эпизодов

Все серии

×
 
Loading …

Добро пожаловать в Player FM!

Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.

 

Краткое руководство