Solving The Membership Puzzle With Emily Goligoski

Digital Media Growth Podcast

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Traditional revenue models for publishers have been in severe decline for over a decade. Many publishers are struggling to find a path toward financial sustainability. What can they do?
Emily Goligoski has some answers.
She's one of the leading experts on membership programs, audience research, and user experience for newsrooms.
In this episode we go over:

Her research and key findings
Subscribers vs members
Transparency, uniqueness, mission and other key factors in success
How to understand your audience on a deep level
Being "real" with your readers
Why multiple revenue streams are crucial and how to cultivate them
The publisher membership funnel (expose, attract, engage, deepen, convert)
Key lessons from other member-driven organisations
How to create the cultural shifts necessary in your organisation to win at membership

Learn more about Emily here
For an in depth write up based on this interview check out this piece
Check out the Membership Puzzle Project for amazing content on related topics

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#Tech #Digital Media #Digital Publishing #Mobile #Social Media #Pietro Saccomani #Thomas Goss #News #Podcasting Education #Publishing #Platform