The election has been decided, and Donald J. Trump is the United States’ 47th president. With 15 years of experience covering politics, Puck senior political correspondent Tara Palmeri is here to bring you all the latest news and developments from Trump’s second term, including her exclusive reporting and interviews with the smartest political brains to discuss all the latest developments from the front page to behind the scenes in Washington, D.C.
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Контент предоставлен RadioActive. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RadioActive или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
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Advertising Opportunities on CTV and OLV for Candidates and PACs with Jess Ellis VDX.tv
Manage episode 415821446 series 1171999
Контент предоставлен RadioActive. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RadioActive или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images.
We talk about:
- Applying advertising strategies used in the commercial sector to political outreach and persuasion
- Push for CTV pre-reservations
- Premium CTV inventory and finding those who pay to avoid streaming ads
- The under-appreciated value of non-premium CTV inventory
- Audiences watching OLV and linear TV
#VDXtv #CTV #OLV #PoliticalAdvertising #TargetingVoters #FASTapps #VideoAdvertising
108 эпизодов
Поделиться
Manage episode 415821446 series 1171999
Контент предоставлен RadioActive. Весь контент подкастов, включая эпизоды, графику и описания подкастов, загружается и предоставляется непосредственно компанией RadioActive или ее партнером по платформе подкастов. Если вы считаете, что кто-то использует вашу работу, защищенную авторским правом, без вашего разрешения, вы можете выполнить процедуру, описанную здесь https://ru.player.fm/legal.
Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific segments of voters. The length of the ads is also shrinking as voter attention spans shorten, requiring more imaginative use of words and images.
We talk about:
- Applying advertising strategies used in the commercial sector to political outreach and persuasion
- Push for CTV pre-reservations
- Premium CTV inventory and finding those who pay to avoid streaming ads
- The under-appreciated value of non-premium CTV inventory
- Audiences watching OLV and linear TV
#VDXtv #CTV #OLV #PoliticalAdvertising #TargetingVoters #FASTapps #VideoAdvertising
108 эпизодов
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Похожие на Digital Politics with Karen Jagoda
The election has been decided, and Donald J. Trump is the United States’ 47th president. With 15 years of experience covering politics, Puck senior political correspondent Tara Palmeri is here to bring you all the latest news and developments from Trump’s second term, including her exclusive reporting and interviews with the smartest political brains to discuss all the latest developments from the front page to behind the scenes in Washington, D.C.
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As the United States confronts an ever-changing set of international challenges, our foreign policy leaders continue to offer the same old answers. But what are the alternatives? In None Of The Above, the Eurasia Group Institute for Global Affairs' Mark Hannah asks leading global thinkers for new answers and new ideas to guide an America increasingly adrift in the world. www.noneoftheabovepodcast.org
…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
"OPB Politics Now" is a weekly podcast that takes a deep dive into the hottest political topics in Oregon and the Northwest. Every Friday, OPB’s political reporters and special guests offer in-depth analysis, discussion and insight into candidates, events and issues.
…
continue reading
Ever wondered how automation will change the world? Maybe you puzzle over what India could do to ease traffic congestion, or how China's aircraft carriers will transform Indian Ocean geopolitics? All Things Policy, a daily podcast brought to you by the Takshashila Institution, brings you all the answers. Every weekday, our researchers break down complex economic and geopolitical ideas through the lens of current events. For everyone from the busy executive to the curious student, All Things ...
…
continue reading
Podcast by Chapo Trap House
…
continue reading
This is the latest news in English from NHK WORLD RADIO JAPAN. This service is daily updated. For more information, please go to https://www3.nhk.or.jp/nhkworld/.
…
continue reading
KQED's statewide radio news program, providing daily coverage of issues, trends, and public policy decisions affecting California and its diverse population.
…
continue reading
Player FM - приложение для подкастов
Работайте офлайн с приложением Player FM !
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