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The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim
Manage episode 460777572 series 79607
David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.
Hit PLAY to hear:
- Why most personalisation isn’t personal—and how to fix it
- The surprising link between empathy and customer retention
- Netflix’s 10-year lesson on making personalisation work
- The one question every brand should ask to connect deeply
- Easy, actionable steps to humanize your marketing today
Key timestamps to dive straight in:
[05:38] Debate over email subject lines' impact importance.
[08:18] Feeling nickel-and-dimed; brands lack personalization empathy.
[11:24] In-store vs. online: personalization, empathy difference.
[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening.
[19:31] Brands should prioritize personalization for customer retention.
[23:12] Framework created; personalization start routes explored.
[24:30] Understanding intent personalizes communication in eCommerce.
[25:51] Listen to David’s Top Tips!
Full episode notes here: https://ecmp.info/525
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
564 эпизодов
Manage episode 460777572 series 79607
David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.
Hit PLAY to hear:
- Why most personalisation isn’t personal—and how to fix it
- The surprising link between empathy and customer retention
- Netflix’s 10-year lesson on making personalisation work
- The one question every brand should ask to connect deeply
- Easy, actionable steps to humanize your marketing today
Key timestamps to dive straight in:
[05:38] Debate over email subject lines' impact importance.
[08:18] Feeling nickel-and-dimed; brands lack personalization empathy.
[11:24] In-store vs. online: personalization, empathy difference.
[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening.
[19:31] Brands should prioritize personalization for customer retention.
[23:12] Framework created; personalization start routes explored.
[24:30] Understanding intent personalizes communication in eCommerce.
[25:51] Listen to David’s Top Tips!
Full episode notes here: https://ecmp.info/525
Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
564 эпизодов
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