#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

33:23
 
Поделиться
 

Manage episode 307698443 series 2500111
Сделано Alex Price и найдено благодаря Player FM и нашему сообществу. Авторские права принадлежат издателю, а не Player FM, и аудиоматериалы транслируются прямо с его сервера. Нажмите на кнопку Подписаться, чтобы следить за обновлениями через Player FM или скопируйте и вставьте ссылку на канал в другое приложение для подкастов.

Paul Sebastien lead Udemy for Business as it entered the B2B SaaS marketplace and carved out a unique hill in an incredibly crowded category.
Paul, who is now CMO at Offensive Security, shares his insights into finding product-market fit, differentiation and customer-led decision making to build a SaaS marketing strategy from zero to one.
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
---
To apply to join the FINITE community, head to finite.community

Support the show (https://finite.community/)

104 эпизодов