437: The Product Development Playbook with Kian Golzari

The Foundr Podcast with Nathan Chan

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1+ y ago 45:57

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Sourcing specialist Kian Golzari returns to the podcast to discuss how to develop a product from research to launch. Golzari is one of the world’s top sourcing experts. He has manufactured products for top companies and NGOs, including Tesco, the United Nations, the 2012 Olympics, Google, and more. In all, he’s sourced more than 2,500 products and works with 100 of the top sellers on Amazon.

Listen to Nathan and Kian discuss:

Branding vs selling
Choosing a customer avatar
Researching the competition
How to pick your flagship product
Branding your products
Choosing a supplier
How to test and adapt products
And much more product development advice…

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