Работайте офлайн с приложением Player FM !
How Micro-Influencer Marketing Can Play a Role in Any Type of Event
Manage episode 302863929 series 77258
In this episode of GatherGeeks, BIzBash founder and chairman David Adler chats with Connor Stewart, the director of social media at mdg, a marketing and public relations agency specializing in audience acquisition for live and online events. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo gives an overview of why tapping into paid influencers and micro-influencers is so effective for events, and how to find the right partners for your brand. They also do deep dive into how to execute these new must-use marketing strategies—sharing the processes, tools and measurements needed to justify the expense.
Sponsored by Ticketbud. Running time 43:22.
125 эпизодов
Manage episode 302863929 series 77258
In this episode of GatherGeeks, BIzBash founder and chairman David Adler chats with Connor Stewart, the director of social media at mdg, a marketing and public relations agency specializing in audience acquisition for live and online events. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo gives an overview of why tapping into paid influencers and micro-influencers is so effective for events, and how to find the right partners for your brand. They also do deep dive into how to execute these new must-use marketing strategies—sharing the processes, tools and measurements needed to justify the expense.
Sponsored by Ticketbud. Running time 43:22.
125 эпизодов
所有剧集
×Добро пожаловать в Player FM!
Player FM сканирует Интернет в поисках высококачественных подкастов, чтобы вы могли наслаждаться ими прямо сейчас. Это лучшее приложение для подкастов, которое работает на Android, iPhone и веб-странице. Зарегистрируйтесь, чтобы синхронизировать подписки на разных устройствах.